Theresa Ferguson work email
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Theresa Ferguson personal email
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Award-winning marketing strategist. Public relations expert. Branding consultant. A master at effectively communicating messages and motivating my audiences to produce the desired results. As an experienced leader in integrated marketing and communications, I have worked with top public relations/advertising agencies, corporations, and non-profits. I take my work seriously and place value in cultivating positive relationships through a servant leadership approach. I'm driven yet compassionate, thorough yet understanding, dedicated yet balanced. I'm an exceptional communicator, encouraging team leader, strong project manager, effective solution finder, and conscientious fiscal steward. I love to strategize, examine trends and use my gifts to help effect change and growth for all stakeholders. Accolades:Winner of numerous awards & accolades, I was notably named "Rising Star" by PRSA Chicago, where I served on the Board of Directors.Areas of Expertise:Integrated MarketingStrategic Planning Brand PositioningPublic RelationsAdvertisingMarketing CommunicationsCorporate CommunicationsMedia RelationsCrisis CommunicationsEvents and PromotionsSocial MediaInfluencer MarketingContent MarketingCopywritingSpeechwritingMedia and Presentation TrainingInternal and Employee CommunicationsCommunity RelationsDigital MarketingSEO and SEM StrategyWebsite Development OversightAccount Based MarketingEmail CommunicationsCRM ManagementData Measurement and AnalyticsQualitative and Quantitative Research Executive Functioning Skills CoachingNew Business Development and Leading Pitches
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PresidentThe Marketers Group Sep 2024 - PresentFor every brand, there is a human connection to be made. From life sciences to manufacturing to private label, we create marketing campaigns that bring relevance to your intended audiences. Our goal is to connect in meaningful ways that inspire. We seek to understand behaviors and delve into the wants, needs, desires of your potential/existing customers. We uncover what motivates action. We help you identify the right segments and we speak to the heart of your customers. Most importantly, we drive business growth, help brands break through the clutter and streamline the process to convert your strategy into success. Our team of marketers, in conjunction with the digital design agency of Object North, is smart, strategic, innovative and creative. We believe you can lead with kindness while also focusing on a relentless pursuit for exceptional work. If you're looking for a fresh approach, let's talk. You can find us at www.themarketersgroup.com. -
Senior Director Of MarketingPredictive Oncology Inc Apr 2022 - Aug 2024Pittsburgh, Pa, Us-Responsible for building and growing the marketing department for this public biotech company involved in artificial intelligence, drug discovery, drug development, clinical services and medical devices-Oversee the development and execution of initiatives to unify and strengthen Predictive Oncology’s public presence, manage corporate partners to support business development goals and help maximize profitability-Guide the ongoing strategic, operational and financial planning for all marketing, includingbranding, integrated marketing strategy, public relations, media relations, thought-leadership, conference engagement, internal communications, digital marketing, B2B lead generation campaigns with an account-based management approach, marketing segmentation, analytics, email campaigns, social media, website and intranet development, content strategy and development, sales enablement, investor relations support and corporate communications-Accomplishments include leading a corporate rebranding, website redesign and launching a highly strategic digital marketing program with engagement rates of 60+% CTRs among targets -
Senior Marketing Communications StrategistAetna, A Cvs Health Company Mar 2020 - Apr 2022Hartford, Connecticut, Us-Strategized on new business and other marketing communications initiatives within the national commercial sales enablement team-Played an instrumental role in one of two enterprise-wide "Win Room" teams, collaborating with other leaders across the CVS/Aetna landscape to solve and streamline business decisions, from women's health initiatives to developing app-based digital health support -
Director Of Brand ManagementNational Women'S Soccer League Jun 2019 - Sep 2019New York, Ny, UsHeaded up the league's efforts in branding, marketing, PR, media relations, social media, web content, advertising, digital operations, event management, sponsorship marketing, in-person and remote team management and all other marketing communications efforts. Left on good terms and after finding a replacement due to unexpected amount of travel. -
Graduate School Marketing CommunicationsWheaton College Sep 2016 - Jun 2019Wheaton, Il, Us-Oversaw marketing and branding for the graduate school, managing initiatives related to advertising, marketing, public relations, social media, digital marketing, web development, email communications, promotions, internal communications and data measurement. -Led strategies to strengthen enrollment goals and brand identity.-Collaborated with Marketing Communications team members, including graphic designers, web team, media relations, interns, as well as liaisons at all levels within the graduate school and college.-Successfully generated projects from inception to completion in a timely manner.-Uncovered stories among students, faculty and alumni that represent the diverse graduate school programs, and shared across all channels to inspire and motivate others to enroll.-Quickly worked to understand the Graduate School and unique marketing needs of each program. -Highlights include initiatives such as successfully implementing, promoting and managing Facebook Live virtual open houses to launching new degrees to implementing digital marketing campaigns to generate leads.-Promoted from the Education Department where I helped with such initiatives as develop relationships with area school districts for student teaching placements and led marketing efforts to grow the special education program. -
Chief ConsultantFerguson Consulting Jul 1998 - Sep 2016From international product launches to regionalized employee communications programs, I have played an instrumental role in creating campaigns that incorporate integrated marketing and branding initiatives across all platforms. Experience ranges from the development of award-winning national product launches for Fortune 500 companies to strategic implementation of social media campaigns that build awareness at a grassroots level. Client roster spans from advertising and public relations agencies to corporate PR departments to nonprofits, including Saucony, Sara Lee, Wrigley, IGA, Millstone Coffee, Porter Novelli and BBDO. Work includes educational consulting and executive skills coaching with Wanzenberg & Associates. Time also dedicated toward teaching and starting a family.Prior experience additionally includes:-Leo Burnett: Sr. International PR Associate, overseeing press and employee comms for Leo Burnett in Europe, Middle East, Africa, and Asia/Pacific-Sears Holdings Corp: PR Specialist, managing PR for the retailer’s hardlines business, including kitchen appliances, Craftsman/tools, lawn/garden, sporting goods, fitness and electronics
Theresa Ferguson Skills
Theresa Ferguson Education Details
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Illinois State UniversityPublic Relations -
Depaul UniversitySocial Media
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National Louis UniversityEducation
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College Of DupageAssociate Of Arts - Aa
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Harvard UniversityLeadership
Frequently Asked Questions about Theresa Ferguson
What company does Theresa Ferguson work for?
Theresa Ferguson works for The Marketers Group
What is Theresa Ferguson's role at the current company?
Theresa Ferguson's current role is Strategic Marketing Leader.
What is Theresa Ferguson's email address?
Theresa Ferguson's email address is fe****@****tna.com
What schools did Theresa Ferguson attend?
Theresa Ferguson attended Illinois State University, Depaul University, National Louis University, College Of Dupage, Harvard University.
What are some of Theresa Ferguson's interests?
Theresa Ferguson has interest in As A Runner.
What skills is Theresa Ferguson known for?
Theresa Ferguson has skills like Strategic Public Relations Planning, Communications Strategist, Brand Strategy, Strategic Brand Positioning, Product Launches, Media Campaigns, Social Media, Crisis Communications, Internal Communications, Editing, Writing, Copywriting.
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