Group Vertical Director, Retail & E-Commerce
CurrentLeading TikTok's enterprise advertising sales and client solutions team for Retail and E-commerce businesses in the UK.
Jan 2024 - Present
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Paul Mears Email & Phone Number
Group Vertical Director, Retail & E-commerce, TikTok UK
at
TikTok
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Current company
Role
Group Vertical Director, Retail & E-commerce, TikTok UK
Location
London, England, United Kingdom
Who is Paul Mears? Overview
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Quick answer
Paul Mears is listed as Group Vertical Director, Retail & E-commerce, TikTok UK at TikTok, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Paul Mears.
Paul Mears previously worked as Group Vertical Director, Retail & E-commerce at Tiktok and Head of Growth Partnerships at Tiktok. Paul Mears holds Bachelor Of Arts (Ba), Business Studies from Kingston University.
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TikTok
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Profile bio
About Paul Mears
20 years experience in digital marketing and technology sales. 12 years at Google and 6 years at global media agencies, Omnicom & IPG. Presently leading Retail & E-commerce for TikTok in the UK.Broad experience across Sales, Growth Marketing, Strategy, Operations, Product Commercialisation.
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Paul Mears's current company
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9 roles
Paul Mears work experience
A career timeline built from the work history available for this profile.
Head Of Growth Partnerships
Leading TikTok's UK advertising sales team for Performance Marketing oriented businesses. Covering industries such as Retail, eCommerce, Fintech, Apps and Travel.
Sep 2022 - Jan 2024
Industry Head, App Marketing
Leading the App Advertising Sales team for Google UK, with operations in London, Dublin, Hyderabad. We consulted with some of the largest app businesses in the UK, across FinTech, Food Delivery, Gambling, Retail and Travel. I was responsible for overseeing all facets of this high growth sales business including Strategy and Operations. The role of the team.
Jan 2020 - Sep 2022
Senior Industry Manager, Gaming
Partnering with some of Europe's leading Mobile Gaming Studios to help them drive profitable customer acquisition and re-engagement activity via Google.
Jun 2015 - Jun 2020
Ad Exchange Video Lead, Northern Europe
On-boarding and scaling buyers on the Doubleclick Ad Exchange. Variety of clients including DSPs, Trading Desks, Retargeters, Ad Networks.
Aug 2012 - Jun 2015
Industry Manager, Cpg
Advising CPG clients (including Procter & Gamble, Coty, J&J) on Google media platforms: Search, Google Display Network, YouTube and AdMob. Worked with P&G at UK and regional level and completed P&G Brand Manager training.
Dec 2010 - Aug 2012
Associate Director, Digital
Lead the digital communications strategy for Intel. Citroën, Carlsberg and The Canadian Tourist Board. Managed all digital planning and implementation for display, search, affiliates, social and SEO. Worked closely with Marketing Directors and Heads of Digital Marketing at my clients. Managed and professionally developed a team of three.
Sep 2008 - Dec 2010
Digital Account Manager
Responsible for client servicing, search, display and affiliate planning. Accounts included More Than, Telegraph Media Group, Intel and H&M. Completed 2 IPA qualifications: The Foundation and Advanced Certificates.
Oct 2005 - Sep 2008
Marketing Executive
Managed Computacenter’s global network of IT services partners to help deliver global IT product fulfilment and services.This comprised partner and event management and re-launching the corporate website.
Jun 2004 - Feb 2005
1 education record
Paul Mears education
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Kingston University
FAQ
Frequently asked questions about Paul Mears
Quick answers generated from the profile data available on this page.
What company does Paul Mears work for?
Paul Mears works for TikTok.
What is Paul Mears's role at TikTok?
Paul Mears is listed as Group Vertical Director, Retail & E-commerce, TikTok UK at TikTok.
Where is Paul Mears based?
Paul Mears is based in London, England, United Kingdom while working with TikTok.
What companies has Paul Mears worked for?
Paul Mears has worked for Tiktok, Google, Omd Uk, Um Worldwide, and Computacenter.
How can I contact Paul Mears?
You can use AeroLeads to view verified contact signals for Paul Mears at TikTok, including work email, phone, and LinkedIn data when available.
What schools did Paul Mears attend?
Paul Mears holds Bachelor Of Arts (Ba), Business Studies from Kingston University.
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