Pradeep Murthy Email & Phone Number

• Gold award at 2022 India Responsible Tourism Awards (Pathfinders)• Member of Kerala State Planning board (Tourism Working Group)• Member of the National Executive of ATOAI (Adventure Tour Operators Association of India)• Serving member of the state advisory body for adventure tourism (Kerala state)• Government appointed Technical expert for inspection of adventure tourism operators in state of Kerala• Member of the BIS Sectoral Committee on Tourism (Govt of India)• Member of the National standards committee for ziplines and cable cars at BIS• Empaneled Expert with the Bureau of Indian Standards for auditing adventure tourism operators under ISO 21101 • Advisor to Kerala Forest department on designing “The Way forward for eco tourism sites”.Played a key role in formulating safety and certification regulations for adventure activities in Kerala In 2022, I was honoured to receive the Gold award in the India Responsible Tourism Awards (Pathfinder category), organized by Outlook Traveller. Presently, I run MuddyBoots Vacations, which I started in 2009 after doing my time in management consulting. We offer active vacations in Kerala, Coorg and Rajasthan, designed around activities such as trekking, cycling, kayaking etc. We are also the outdoor activity partners for the Vivanta by Taj, offering location-specific activities to inhouse guests. Previously, we were selected by Outlook Traveller as one of India's 6 best adventure tour operators.My previous work experience covers business development, strategy and management consulting and product management. My area of focus was in bringing together application functionality and business processes and selling to clients. I have designed, sold and implemented billing and CRM solutions in the telecom and energy utilities industries across the globe, operating in client-facing roles throughout.