•Leading the marketing for all 5 categories for Quba, which includes mechanical and digital architecture products for online and offline channels. •Developing and implementing strategic marketing plans aligned with Quba's goals and market trends, ensuring consistent brand messaging and customer engagement across the online and offline markets. •Planning and execution of marketing campaigns for new products and existing ones through online and offline channels. •Conduct in-depth market research to identify opportunities, monitor competitor activity, and stay abreast of industry trends for new product development and current product NPS. •Maintain and enhance Quba's brand positioning through compelling storytelling, visual identity, and consistent brand messaging across all ATL and BTL, which included display boards, POSM, social media, and product display stands. •Driving content development initiatives, overseeing the creation of engaging and relevant content for online and offline channels that resonates with our potential buyers for each product category. •Direct digital marketing efforts, including SEO, SEM, social media, and email marketing, leverage data and analytics to optimize performance and drive leads for all 5 categories of Quba. •Collaboration with sales, product, and customer support teams to align marketing initiatives with overall business objectives and customer needs.•Manage marketing budgets effectively, allocating resources to high-impact initiatives, and optimizing spend to achieve desired outcomes within •Leading and inspiring team of marketing professionals, providing mentorship, feedback, and opportunities for growth to drive individual and team success.

•Led the recliner beds division as a brand manager, with month-on-month revenue of 4 crore for the entire category across D2C, retail, and marketplace platforms.•I onboarded Jim Sarab and Karan Johar for advertising and campaigns to create awareness of the recliner beds division.•Developed new vendors and products to extend the product portfolio for the smart sleep category.•Developed and executed a strategic cohort for the recliner beds division and campaigns for brand awareness and drive sales for the category.•Conducted quarterly NPS and comprehensive market research to identify target audiences, consumer preferences, and competitive strategies.•Manage end-to-end advertising and promotional campaigns, optimizing budgets and gauging campaign effectiveness for the category.•Collaborated with YouTube and Instagram influencers month-on-month to raise awareness and sales for the category.•Created month-on-month campaigns to drive awareness and sales through social media and online platforms.

•I led the product marketing for Hikvision and EZVIZ's pan-India market and managed the entire product portfolio for the CCTV category for both online and offline channels.•Launched 18+ products in the CCTV and non-CCTV categories for both brands.•Solely responsible for content strategy, new content development, and product communications across multiple channels.•Conducted training for global and pan-India staff for new product launches, corporate training, and product services.•Developed a content strategy for Hikvision webinars, training PAN India RD and SRD partners to raise awareness for new product launches and an existing product line-up. •Created a communication strategy for new product launches in PR for effective reach in print and digital media.•Launched 10+ products in e-commerce, along with branding and content support for catalogue images, A+ content, and display ad banners.•Collaborated with YouTube influencers and content creators to promote products and brand positioning.•Manage PAN India sales teams and agencies for brand activations, product training, and campaigns.

•Led the marketing division with efforts for existing and 20+ new product launches, contributing a significant revenue increase from 350 CR to 1000 CR in five years.•Led a diverse team of 14 members and 5 agencies, overseeing marketing, branding, and communication initiatives for the entire category.•Headed content strategy for the B2C and B2B categories of televisions, executing 20+ product launches and enhancing e-commerce branding.Successfully positioned products on Amazon, Flipkart, and Tata Cliq, contributing to strategic market penetration.•Launched high-end products, including the world's first 100-inch TV, Android TV, 86-inch TV, and Video Conferencing TV.•Led corporate communications for PR and brand communications during new product launches.

•I led the content strategy for flickstree, which included the website, social media, and digital platforms.•I managed the content strategy for the newly launched app during its beta phase.•Collaborated with the tech team to create engaging content for digital and social media platforms.•Developed online trivia games for the app, managing end users.

• I was leading the content strategy and marketing for online platforms like Facebook, ReverbNation, etc.• I managed over 50 plus shows and live events in India.• My core duty also involves photography and website write-ups.• I was managing business and financial affairs for the artist.

• I was the lead business developer for all corporate and wedding events.• Collaborated with the operations team to manage all aspects of the events, from hosting to coordinating and managing staff.• As the sole person in charge, I managed adventure camps for corporate clients, which included trekking, river rafting, and other adventure activities.