Coordinator, Theatrical Partners & Multi-Platform Marketing
Current- As a Coordinator, I oversee the marketing strategy for the entire home entertainment distribution lifecycle (Package, PEST, PVOD, EST, and VOD) for Lionsgate's partners including A&E, AMC Networks, LGTV, eOne, Roadside.
- Manage intake of creative marketing materials (trailers, spots, cutdowns, key art, legal documents), coordinating edits and approvals in support of distributing and marketing a high volume slate of third party titles.
- Handle theatrical marketing and strategy for Grindstone Entertainment limited and multi-platform release titles including upcoming releases Riff Raff, Wish You Were Here and Young Werther, and previously working on.
- Build out strategy documents detailing campaign objectives, target audiences, key selling points, and opportunities with talent/filmmakers to kick off marketing campaigns and align teams
- Coordinate meetings and communicate updates between Lionsgate's key stakeholders, Public Relations, Media, Digital, Operations, and Sales teams as well as externally with Filmmakers, Production Companies, and.
- Submit and file vendor invoices, working with our accounts payable team for speedy payment and vendor set-up