Probir Mukherjee is a seasoned executive with nearly four decades of experience across diverse industries including Consumer Electronics, Information Technology, Mobility Distribution, Omni-channel Retailing, and FMCG. His leadership roles include Executive Vice President at B.TECH Egypt and Jumbo Electronics, Managing Director at Al Futtaim Electronics, and Senior General Manager at Philips India. He has led digital transformation journeys facilitated by McKinsey and worked on the creation and operationalization of a digital lab. At B.TECH, he played a strategic role in shaping the company's direction, particularly regarding the PE shareholding from DPI UK and PIF KSA. Probir currently serves as an Independent Board Member for Al Jabr Soft Drinks (Rita), where he chairs the Audit Committee and contributes to the Executive Committee. His career is marked by operational turnaround, strategic vision, and a commitment to ethical conduct and excellence in governance.