🌟 Seasoned Online Marketing Strategist with a Rich History of Digital EvolutionWelcome to my LinkedIn profile! With a career inception around the year 2000, my journey in online marketing has been nothing short of a thrilling odyssey. Over the years, I've witnessed firsthand the monumental shifts and advancements within the digital marketing arena, contributing to a myriad of both triumphant and challenging projects. My diverse experience spans across various sectors, including media, e-commerce, hospitality (IHG/Holiday Inn), travel (Thomas Cook), pharmaceuticals (Norwegian NutraQ), the energy sector (Swiss Alpiq) and Httpool (the largest global partner of major social media platforms). Currently, I'm channeling my passion for digital marketing excellence as an Online Performance Team Leader at Magnas, a dynamic Czech digital agency. My role not only leverages my deep industry knowledge but also fuels my drive for innovation and impact in the digital realm.Here's a snapshot of my professional essence:🔄 From the early days of digital campaigns to today's complex online ecosystems, I've been an integral part of the evolution of online marketing, constantly adapting and innovating.🤝 I've thrived in various roles, demonstrating my versatility as both a team player and an independent, self-motivated professional.📈 Whether it's B2B or B2C communication, my approach is rooted in understanding the unique dynamics of each market and tailoring strategies accordingly.🎓 Committed to lifelong learning, I embody autonomy and responsibility in all my endeavors, always seeking new knowledge and techniques to stay ahead of the curve.🌐 Fluent in English, I am adept at navigating international business environments, ensuring clear and effective communication in all professional interactions.
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Online Performance LeadMagnasPrague, Czechia -
Online Performance LeadMagnas Nov 2022 - PresentPrague, Czechia• Developing and executing comprehensive online performance and brand strategies, with a focus on delivering tangible results for clients.• Data analysis and reporting, using tools such as Google Analytics and Google Data Studio to inform strategy and report on performance.• Managing and supervising campaigns across various platforms, including Facebook Business Manager, Google Ads, Seznam Sklik, LinkedIn, and occasionally exploring other platforms as needed.• Coordinating with… Show more • Developing and executing comprehensive online performance and brand strategies, with a focus on delivering tangible results for clients.• Data analysis and reporting, using tools such as Google Analytics and Google Data Studio to inform strategy and report on performance.• Managing and supervising campaigns across various platforms, including Facebook Business Manager, Google Ads, Seznam Sklik, LinkedIn, and occasionally exploring other platforms as needed.• Coordinating with social content and strategy teams, media data analysts, and creative teams to develop marketing strategies.• Team coordination, setting priorities, and leading a team to deliver on strategy development and client growth, with a proven track record of managing at least 2 specialists. Show less -
Campaign ManagerHttpool Oct 2020 - Oct 2023Prague, Czechia• Spotify campaign management for several markets• defining a cross-channel tracking and performance measurement framework• build advanced audience segmentation and targeting strategy• create business analysis and reports to monitor awareness and campaigns effectiveness -
Online Marketing ManagerAlpiq Sep 2019 - Sep 2020Prague, Czech Republic• setting an online marketing strategy• planning, implementation and analysis of campaigns (B2C and B2B)• management of social media advertising systems• cooperation with external agencies• monitoring competitors -
Online Marketing ConsultantNutraq Jun 2017 - May 2019Hlavní Město Praha, Česká RepublikaImplementation of ideas how to strengthen NutraQ products’ position on the Czech market and most importantly, how to increase sales in terms of online campaigns and any online presence within targeted CPO.• executing of improvements and optimisation for existing or new web sites / landing pages• comming up with new sales channels and optimizing of campaigns • developing of social media in a cost-effective way -
Online Marketing ManagerThomas Cook May 2016 - May 2017Hlavní Město Praha, Česká Republika• definition and realization of online marketing strategy• implementation of new emailing tool - project leading • newsletter distribution - execution and reporting• supervising of PPC / RTB external campaigns• display campaigns - strategy planning and reporting• social media - strategy, content building, execution -
Marketing ManagerHoliday Inn Prague Congress Centre Jun 2014 - Apr 2016Hlavní Město Praha, Česká Republika• responsible for preparation and execution of marketing plan• production of all promotional materials (on-line / off-line)• manage profiles on social and review sites• newsletter distribution for the segment B2B / B2C -
Online Marketing ManagerOrea Hotels Mar 2008 - May 2014Hlavní Město Praha, Česká Republika• on-line presentations of the group (internal, external)• project leading - new booking engine system• project managing of the new corporate website• SEO & SEM Strategy, PPC campaigns, web analytics• on-line media planning & buying -
News EditorCentrum Holdings, A.S. Jan 2005 - Dec 2007Hlavní Město Praha, Česká Republika• generating content for online news• editorial work - interviews and reports• cooperation on projects - eg. VyVolení, SuperStar -
Product Manager123Shop A.S. Dec 2002 - Dec 2004Hlavní Město Praha, Česká Republika• activities regarding the suppliers of the e-shop (delivery terms and payment conditions)• business process analysis of the e-shop including the implementation and optimisation of the processes• projects focused on reclamation process in the e-shop including the external suppliers• pricing product management including monitoring and market analysis• accounting for customer orders, invoicing and order logistics• optimisation stock management -
Editor / Product ManagerVltava-Labe-Press, A.S. Jun 2001 - Nov 2002Hlavní Město Praha, Česká Republika• selected, edited and arranged layout of articles for web• supervised the travel section -
Founder And Co-OwnerUltradrink Jan 1999 - May 2001Hlavní Město Praha, Česká Republika• created network of regular clients• coordinated work of employees• managed inventory, office and finances
Vojtěch Probošt Skills
Vojtěch Probošt Education Details
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Gymnázium Jana NerudyJan Neruda Academic High School
Frequently Asked Questions about Vojtěch Probošt
What company does Vojtěch Probošt work for?
Vojtěch Probošt works for Magnas
What is Vojtěch Probošt's role at the current company?
Vojtěch Probošt's current role is Online Performance Lead.
What schools did Vojtěch Probošt attend?
Vojtěch Probošt attended Czech Technical University In Prague, Gymnázium Jana Nerudy.
What are some of Vojtěch Probošt's interests?
Vojtěch Probošt has interest in Snowboarding, Photography, Sports, Music (Play Bass Guitar), Swimming.
What skills is Vojtěch Probošt known for?
Vojtěch Probošt has skills like Basic Photoshop, Direct Marketing, Yahoo Web Analytics, Ad, Reporting And Analysis, Tourism Management, Market Research, Web Analytics, Digital Marketing, Google Adwords, Seo, Hospitality Management.
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