•Effectively oversees the entire creative process, managing high-volume social campaigns from start to finish. Confidently communicates creative concepts to partners and senior creatives, supervises on-set art direction in collaboration with the production team, and successfully onboards and manages freelance and production designers, ensuring that the final deliverables execute the brief and maintain brand design standards.• Initiated development and creation of a creative social guidelines deck and templates for final deliverables to easily onboard new team members, streamline social pillar workflows and processes and collaborate with cross-functional teams.• Consistently delivers innovative, high-performing campaigns that exceed creative and partner expectations. As a key contributor to the social pillar and "Meme Team," this involves creating share-worthy content to effectively engage our customer base of "Cultural Rebels" and revolutionize brand communication, thus boosting engagement and effectiveness across platforms like Instagram, Twitter, and beyond.• Conceptualized and executed a successful social + ecomm campaign for the relaunch of the Double Steak Grilled Cheese Burrito at Taco Bell, resulting in an 11% increase in total sales and 90 sold per day within the first week. The campaign's focus on closeup, crave-worthy shots of the food also served as the new North Star for product photography company-wide.• Developed visual brand identity for Taco Bell Foundation’s Ambition Accelerator program and designed digital assets for web, ecomm and social to kickoff the national campaign. Provided the look and feel for the suite of assets used for digital, print and experiential design showcased at the first annual Ambition Accelerator Summit in November 2022.

•Compassionate leader with experience in team oversight, management, and mentorship. Comprehensively managed and supported junior designers as direct reports in the day-to-day through project and time management, developing effective brief and feedback processes, conducting performance, guiding on-brand design execution, elevating the brand creative standard and more. •A mentor and advocate for mid-level designers, fostering curiosity, inspiration, and collaboration within the creative team, both in their projects and throughout their careers.•Conceptualized and designed top-level graphic direction and systems for 360 marketing campaigns, overseeing the creation and execution of assets and providing art direction on photoshoots for product and model photography, as well as guiding production designers on asset execution for all brand platforms.•Led packaging design and creative direction for the launch of an extensive product collection in collaboration with global superstar Doja Cat.

PROCESS/PROGRESS is a branding and design studio that takes wellness brands to the next level. In developing and designing a cohesive color palette, typography, logos, and graphic elements such as patterns, textures, and icons, the misalignment between what brands say and what you see are transformed. The result is increased brand recognition and credibility, enabling brands to clearly communicate their message to exactly who they’re trying to reach.

She See’s mission is to inspire the next generation of diverse female filmmakers and empower more young women to tell their stories through film.• Drives the overall design direction and brand strategy of the organization; responsible for the conception, creation, and execution of all brand-related visual ideas.• Developed brand identity design which increased brand visibility and credibility.

• Developed Art Direction for Breast Cancer Awareness Month campaign that served as a launchpad for the company’s future branded campaign initiatives.• Designed email marketing campaigns that increased online sales.• Branded and designed a new in-house loyalty rewards program that helped maintain thecompany’s loyal customer retention and reduced customer defections.

• Created a cohesive branding for the 62-card oracle deck and guidebook and packaging, resulting in a high-quality product that became fully funded on Kickstarter in just 3 days and expanded the client’s customer base.• Designed unique oracle card designs, utilizing hand-painted textures, geometric shapes, typography, and innovative card layouts to visually translate each card’s message.

• Re-branded and designed labels for ritual kit collection resulting in best-selling product.• Designed labels for new product lines diversifying and expanding business.• Collaborated with client and vendors on labels for limited edition customized kits.

• Developed visual concept for branded campaign inspired by brand’s core values; designed corresponding postcards, posters, and social media assets.• Created branding and visual direction for the annual “Tour” campaign “Rise of the Rebel” including original graphic elements and hand-drawn illustrations.• Designed: email and social media graphics, landing pages, printable calendars, recipe books, “Tour Guidelines” PDF, instructor training manuals, and more.

• Designed branding and collateral for annual client conferences in 2017 and 2018, including brochures, banners, signage, web and mobile assets.• Developed brand guidelines manual to ensure consistency across all messaging and graphics.• Led design efforts for internal and client-facing projects such as infographics, program sheets, presentations, and various digital assets.

The challenge in creating the branding for Andrea Lofthouse Quesada’s city council campaign, was to move beyond typical design tropes used in politics. The use of bold colors (bright pink!), friendly typography and organic shapes, brought together a diverse community within a safe space. Business cards, t-shirts, lawn signs, and door hangers were designed to communicate the campaign’s core values.

• Directed visual brand to preserve core DNA and values while enhancing overall aesthetic across all channels.• Produced exterior wall and door decals and tradeshow booth displays.• Designed a range of marketing materials such as digital menus, business cards, equipment decals, print ads, and social media graphics, among others.

• Conceptualized, designed and prepared print-ready graphics for seasonal collections.• Consistently produced best-selling graphics online and in-stores weekly.• Exclusively designed all graphics for the launch of the Torrid “Insider Collection.”

- Partnered with Creative Director and Communications Director on edits for all graphic material, including a monthly newsletter for board members, parent, and alumni.- Managed and designed key projects for beneficiaries including a scholarship luncheon brochure.- Collaborated with staff members using strong communication to address their design needs.

Conceptualized, designed and re-branded all resources utilized by the department for students and employers. Managed department calenders and daily correspondence with employers. Provided assistance to students, faculty, campus guests and employers with questions regarding career-related services.

Provided expert feedback and critique one-on-one with students as they developed their projects throughout the course of the semester. Managed logistical details for weekly class times, such as researching and gathering necessary materials for the students. Organized project and class curriculum for future student groups.

Designed graphics for specific client projects as well as brochures and other promotional pieces for the company, worked collaboratively with other graphic intern to complete client projects, designed promotional package and website for music group, designed invitation and signage for office holiday open house, completed research tasks, photo scanning, photocopying and organizing, operated large scale printer to make banners for company events.

Worked with Art Director to develop ideas and design print material and web banners for advertising campaigns, worked with a multitude of local and international clients including Kraft, Nivea and Citroen, edited and re-worked projects based on client’s preferences and satisfaction, assisted Art Director on Nivea Advertising campaign product photo shoot, helped with translation for Wilson Jaboneria catalogue from Spanish to English.

Answered callers questions about admissions and campus visits, greeted visitors at front desk and directed mail traffic and advisor appointments, entered prospective student information into system to receive University information in the mail.

Sorted and alphabetized transcripts, scanned transcripts into the MSU computer system, orted and organized mail, performed various errands and tasks requested by supervisors.