Lisa Proctor (She/Her) Email & Phone Number

Redmond, Washington, United States

Redmond, Washington

• Consult with B2B and B2C clients to identify marketing objectives
• Collaborate with creative team to develop concepts and content that enable clients to achieve engagement goals
• Develop strategic messaging, brand narratives, and editorial calendars that drive global initiatives and campaigns across print and digital (including social) channels
• Execute marketing initiatives by placing content in market across digital channels
• Track and report on performance of in-market communications, and analyze data to make recommendations to continuously improve performance

Greenville, North Carolina Area

• Develop marketing strategy, messaging, and deliverables for B2B clients
• Deliver polished, on-message content in fast-paced environments, under tight deadlines
• Work with agency contacts and end clients to understand the scope of projects, determine due dates, and accurately set expectations for all parties
• Equally effective at working independently and on extended teams with members scattered all over the country

East Carolina University, Greenville, NC

• Co-manage the online presence for NCLR (an award-winning journal with a focus on the literature and art of North Carolina)
• Serve as principal editor for feature articles, including those written by or about well-respected North Carolina authors, including novelist Charles Frazier, North Carolina Poet Laureate Fred Chappell, and novelist.
• Work with legal contacts to develop use-rights contracts and to secure use rights to art and photography used in various issues
• Advise editor-in-chief about software purchasing decisions
• Collaborate with EBSCO contacts to ensure published issues are posted for discovery through EBSCO’s portfolio of databasesKey Achievements
• Governance: Established legal contracts covering a variety of crucial permissions, reducing NCLR’s risk of copyright infringement

Microsoft Partner Network (Redmond, WA)

• Managed the quality of content and graphics for the digital marketing arm of the Microsoft Partner Network, including the content and graphics for the program website, newsletters, promotional materials, and homepage
• Developed the online presence, including content, graphics, messaging, and strategy for Microsoft’s largest B2B industry event (Worldwide Partner Conference)
• Consulted on between 50 and 100 projects per week to ensure Microsoft branding accuracy and quality standards, and acted as account lead for brand identity and design with the Microsoft client
• Developed and led training workshops (including onboarding of new talent, updates for existing teams, and optimization projects) related to the essential elements of Microsoft Partner Network style, including branding.
• Worked with clients, subject-matter experts, and internal teams to develop strategic messaging and copy for digital B2B campaigns that address Microsoft partner concerns Key Achievements
• Agility: Applied creative strategies on the fly to distill client business and communication objectives into compelling messages in a high-pressure, deadline-driven environment

Master Of Business Administration (Mba), Marketing

M.A., English

Technical and Professional Communication concentration

B.S., English

Education concentration