David Appel Email and Phone Number
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I am a strategy-focused, curious, and results-oriented professional with multi-functional expertise across business operations. Recently promoted to Senior Vice President at Cleva North America, I now oversee Finance, Marketing, Operations, Business Analytics, Quality, and After-Sales Service, driving alignment across these critical functions to support the company's growth.My deepest experience lies in portfolio management, including the marketing, sales, and go-to-market strategies crucial to each stage in the life cycle of durable goods, along with associated financial performance metrics. Although I didn’t initially plan for a leadership path, I’ve consistently gravitated toward roles where I could coach and elevate the performance of my team.I’ve spent the past 15 years in the consumer durable goods sector within the home improvement and tools channels, following a formative three years in Enterprise Holdings' management program.As a product management professional, I steered strategy based on VOC and KOL insights to develop and launch product portfolios that drove record growth. My efforts have resulted in successful line reviews and program introductions with major North American retailers like Walmart, Lowe's, Canadian Tire, and Menards.In leadership, I’ve focused on hiring, training, and coaching teams across various departments, ensuring they are empowered and equipped to grow. This approach has been key to the success of our company’s broader operational and strategic goals.As a business manager, I’ve established a comprehensive pricing management process with strong intra-departmental controls and led the launch of a new KPI platform to make data-driven decisions that prioritize financial health. I’ve also served as an internal consultant, helping navigate the complexities brought by the pandemic and global supply chain disruptions.Currently, I am pursuing an MBA from the Darla Moore School of Business at the University of South Carolina, strengthening my foundation in strategic and analytical skills to support our evolving business landscape.
Cleva North America, Inc.
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Senior Vice PresidentCleva North America, Inc. Nov 2024 - PresentGreenville, Sc, UsAs Senior Vice President, I lead our organization’s Finance, Accounting, Marketing, Operations, Business Analytics, Quality, and After-Sales Service functions. My role centers on driving strategic growth by integrating finance and marketing insights with operational excellence to optimize performance, empower teams, and elevate our customer experience.In my expanded role, I:- Oversee multi-functional teams, ensuring alignment across finance, marketing, and operations to achieve company goals.- Develop cross-functional strategies that support customer-focused, data-driven decision-making.- Lead initiatives to streamline processes, improve service quality, and drive revenue growth through strong financial management and innovative marketing practices.- Mentor and develop high-performing teams across all departments, fostering a culture of continuous improvement and accountability.Building on 15 years of industry experience in consumer durable goods, I am passionate about delivering results that impact our bottom line and enhance our market position. My role also includes internal consulting on challenges and emerging trends, helping the organization navigate complex market dynamics and seize new opportunities. -
Senior Vice President Business OperationsCleva North America, Inc. Aug 2023 - Nov 2024Greenville, Sc, Us -
Vice President Business OperationsCleva North America, Inc. Jun 2021 - Aug 2023Greenville, Sc, UsI work with a fantastic, motivated team in Greenville, SC, and with our manufacturing partners in Suzhou, CN. Together we make products that make people's lives easier. -
Director Of Product ManagementCleva North America, Inc. Nov 2018 - Jun 2021Greenville, Sc, UsDirector Product Management for Hardware Division -
Senior Product ManagerCleva North America, Inc. Mar 2017 - Jun 2021Greenville, Sc, UsManaged the Product Portfolio for responsible categories.Evaluated costs, retail positioning, and profit models to establish pricing and maximize profitability and revenue.Coordinated cross-functionally to execute all phases of product lifecycle, from conception to succession.Managed development timelines and phase gate processes for active projects.Gathered user feedback and market research to develop, update, or improve Cleva products.Assisted the Marketing and Sales teams to communicate the product advantage to the target customers and consumers.Helped establish long term processes and best practices to support our company's steady growth. -
Product ManagerCleva North America, Inc. Aug 2013 - Mar 2017Greenville, Sc, UsManaged product life cycles – introduction, growth, maturity, and ending phaseStrategically positioned products within a variety of brandsWorked with R&D, Engineering, and QA/QC departments for ongoing product improvements and development of new productsManaged the creation of product packaging, manuals, labels, and POPCoordinated with Marketing to promote Cleva owned brands in stores and e-commerceDeveloped and designed sales tools to help sales department, customers, clients and partners – visual aids, product information, product trainingParticipated in Trade Show preparation and executionAnalyzed potential partner relationships for product lines and placement -
Product ManagerHitachi Power Tools Usa Jun 2010 - Aug 2013Managed new product development schedule for cordless power tools as well as outdoor power equipment. Studied market conditions in all responsible categories and created and updated product roadmaps based on results.Managed multitude of projects – many self-initiated – in order to grow each product category.Established incremental business by preparing for and participating in product line reviews.Worked as a liaison between our national headquarters and our international parent company to impact R&D and react to regulatory changes.Kept abreast of regulatory and product liability issues as the company’s primary Power Tool Institute (electric tool trade association) representative.
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Branch ManagerEnterprise Rent-A-Car Feb 2007 - Jun 2010St. Louis, Mo, UsDrove branch level sales and marketing effortsOversaw all daily operationsProvided excellent customer service with a "never say no" mentality, maintaining a top-level customer service rating month in and month outDrove sales via incentive-based challenges among staff and leading by exampleTrained, developed, and challenged bright, talented teams at various locations in the Atlanta area
David Appel Skills
David Appel Education Details
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University Of South CarolinaMaster Of Business Administration - Mba -
The University Of GeorgiaGerman Language And Literature -
The University Of GeorgiaPolitical Science And Government
Frequently Asked Questions about David Appel
What company does David Appel work for?
David Appel works for Cleva North America, Inc.
What is David Appel's role at the current company?
David Appel's current role is Senior Vice President | Leading Strategic Initiatives in Finance, Marketing & Operations at Cleva North America.
What is David Appel's email address?
David Appel's email address is th****@****ail.com
What is David Appel's direct phone number?
David Appel's direct phone number is +170622*****
What schools did David Appel attend?
David Appel attended University Of South Carolina, The University Of Georgia, The University Of Georgia.
What skills is David Appel known for?
David Appel has skills like Sales, Microsoft Excel, Microsoft Word, Account Management, Powerpoint, German, Leadership, Marketing Strategy, Sales Management, Customer Service, Forecasting, Market Research.
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