David Appel Email & Phone Number

Greenville, Sc, Us

As Senior Vice President, I lead our organization’s Finance, Accounting, Marketing, Operations, Business Analytics, Quality, and After-Sales Service functions. My role centers on driving strategic growth by integrating finance and marketing insights with operational excellence to optimize performance, empower teams, and elevate our customer experience.In my expanded role, I:- Oversee multi-functional teams, ensuring alignment across finance, marketing, and operations to achieve company goals.- Develop cross-functional strategies that support customer-focused, data-driven decision-making.- Lead initiatives to streamline processes, improve service quality, and drive revenue growth through strong financial management and innovative marketing practices.- Mentor and develop high-performing teams across all departments, fostering a culture of continuous improvement and accountability.Building on 15 years of industry experience in consumer durable goods, I am passionate about delivering results that impact our bottom line and enhance our market position. My role also includes internal consulting on challenges and emerging trends, helping the organization navigate complex market dynamics and seize new opportunities.

Greenville, Sc, Us

Greenville, Sc, Us

I work with a fantastic, motivated team in Greenville, SC, and with our manufacturing partners in Suzhou, CN. Together we make products that make people's lives easier.

Greenville, Sc, Us

Director Product Management for Hardware Division

Greenville, Sc, Us

Managed the Product Portfolio for responsible categories.Evaluated costs, retail positioning, and profit models to establish pricing and maximize profitability and revenue.Coordinated cross-functionally to execute all phases of product lifecycle, from conception to succession.Managed development timelines and phase gate processes for active projects.Gathered user feedback and market research to develop, update, or improve Cleva products.Assisted the Marketing and Sales teams to communicate the product advantage to the target customers and consumers.Helped establish long term processes and best practices to support our company's steady growth.

Greenville, Sc, Us

Managed product life cycles – introduction, growth, maturity, and ending phaseStrategically positioned products within a variety of brandsWorked with R&D, Engineering, and QA/QC departments for ongoing product improvements and development of new productsManaged the creation of product packaging, manuals, labels, and POPCoordinated with Marketing to promote Cleva owned brands in stores and e-commerceDeveloped and designed sales tools to help sales department, customers, clients and partners – visual aids, product information, product trainingParticipated in Trade Show preparation and executionAnalyzed potential partner relationships for product lines and placement

Managed new product development schedule for cordless power tools as well as outdoor power equipment. Studied market conditions in all responsible categories and created and updated product roadmaps based on results.Managed multitude of projects – many self-initiated – in order to grow each product category.Established incremental business by preparing for and participating in product line reviews.Worked as a liaison between our national headquarters and our international parent company to impact R&D and react to regulatory changes.Kept abreast of regulatory and product liability issues as the company’s primary Power Tool Institute (electric tool trade association) representative.

St. Louis, Mo, Us

Drove branch level sales and marketing effortsOversaw all daily operationsProvided excellent customer service with a "never say no" mentality, maintaining a top-level customer service rating month in and month outDrove sales via incentive-based challenges among staff and leading by exampleTrained, developed, and challenged bright, talented teams at various locations in the Atlanta area

Master Of Business Administration - Mba

Bachelor'S Degree, German Language And Literature

Bachelor'S Degree, Political Science And Government