Led the Development of SaaS Solutions: Spearheaded the creation of innovative SaaS services, empowering internal teams and brand partners with rich marketing and analytics data.Collaborated in a Highly Matrixed Retail Organization: Worked within a complex, matrixed structure to align cross-functional teams and ensure seamless product delivery.Enhanced Marketing Insights: Developed and implemented data-driven solutions, providing actionable insights to optimize marketing performance.Drove Continuous Improvement: Monitored and analyzed product metrics, driving continuous enhancements in quality, usability, and performance.Stakeholder Engagement: Successfully engaged with key stakeholders to identify and prioritize product features, ensuring alignment with strategic goals.

Overseeing and leading major projects that bring VR entertainment and "phygital" e-commerce spaces to life for luxury brand retailers. This exciting journey involves strategically positioning EPAM to thrive in the booming $23B AR/VR Metaverse market.Simultaneously, I developed a comprehensive, long-term product privacy and data governance plan for a well-known pharmaceutical manufacturer's medical data. I focus on ensuring full compliance with essential regulations, including HIPPA, American Health Information Management Association, and GDPR standards.• Increased business revenue to $43M by leading a product discovery phase for Canada's largest retailer's groundbreaking MarTech walled garden.• Optimized product delivery efficiency by 32% by implementing a new model for incorporating product requirements within business and engineering teams.

I steered the creation and launch of state-of-the-art A.I. APIs and SDKs by revamping visual and audio recognition services. I led the development of deep learning products for image, video, and audio, including tagging, detection, segmentation, identity verification, emotion recognition, and custom models. Additionally, I determined IP disruptions on social media platforms.Throughout this process, I conducted comprehensive market research, reviewed user feedback, and produced product roadmaps to position our offerings competitively in the market.• Recognized for generating approx. $20M in annual revenue through the delivery of enterprise SaaS tools in four industries.• Received appreciation for achieving aimed impressive business growth by 60% via direct coordination with business leaders through demonstration of ambitious OKRs.

I provided effective consultancy services for the strategic management of all phases of the product lifecycle, ensuring alignment with market requirements and company standards from conception to launch. At Deutsche Bahn, I coordinated user research and worked closely with internal stakeholders to successfully release a single sign-on and payment management tool across eight products.• Accomplished remarkable revenue growth for the FinTech startup by employing product-market fit for TransferGo's InstantSEPA currency transfer service.• Applauded by senior management for minimizing operational cost to $5M through extensive research during the product launch and marketing phase.- Streamlined Marketron's migration of a newly acquired broadcast ad trafficking SaaS tool in 6 months versus two years.

I provided influential CxO advisory, introduced new procedures, and formulated impactful product strategies for both global enterprises and startup organizations. As part of my responsibilities, I successfully devised and executed product roadmaps for a significant portfolio of 75 products, effectively bridging the gap between business owners and technology teams. Additionally, I managed and mentored a team of product experts, ensuring seamless resource allocation for other product consultants.• Played a crucial role in organizational and digital transformations to drive positive company change and growth.• Led the strategic roadmap of a Fintech AI/ML-based bond market SaaS volatility tool for Bloomberg Terminal.

As a results-driven professional, I successfully managed an annual budget of $2M, ensuring its effective allocation to support project execution. I adeptly resolved complex localization constraints in 76 countries, facilitating seamless operations.Utilizing SAFe agile methodologies, I led the timely delivery of consumer mobile devices and smartTV applications within three months, optimizing efficiency and fostering collaboration.I implemented organizational OKRs as quarterly goals to drive organizational success, aligning teams and resources towards common objectives. My meticulous attention to detail in maintaining user data, particularly for users under 12 years, ensured strict compliance with EU "Consent to use data on children" standards in Nickelodeon and Nick Jr. Video On Demand apps, safeguarding data privacy and legal requirements.• Elevating application ratings to over 4 stars by introducing new features and conducting in-depth user life cycle analysis.• Pioneering the development of top-performing teams to create best-in-class international versions of video-on-demand mobile applications across 76 countries for renowned brands like MTV, Comedy Central, Nickelodeon, and Nick Jr.• Significantly improving NPS scores by 79% through successfully implementing a white-label app strategy.

I formulated and successfully executed a strategic roadmap to improve user onboarding and recurring subscription billing processes. As part of this endeavor, I spearheaded a transformative restructuring of HERE's developer site, significantly enhancing user experience and accessibility for automotive, mapping, GIS APIs, and SDKs.Moreover, I played a crucial role in designing and upgrading cutting-edge SaaS enterprise admin features, empowering users with enhanced user and account provisioning controls through SSO, user-level settings, permission management, and advanced data usage.To ensure continuous improvements and innovation, I effectively managed a team of data analysts and UX researchers, allowing us to identify and address product shortcomings promptly.I also led the creation of captivating designs and initiated user testing to facilitate instant experiments and iterative enhancements, enhancing overall product performance.Furthermore, I worked closely with the chief privacy officer to ensure strict compliance with location and mapping data collected through 3rd party SDKs and APIs, guaranteeing data privacy and legal adherence.• Achieved remarkable results by driving a 30% increase in overall demos and paid subscriptions and an astonishing 65% surge in API and SDK trials within a short span of two months.

I successfully coordinated the launch of the online marketplace for hiring musicians, securing bootstrap funding, and earning Techstars' backing, propelling the platform to success.Leveraging data insights and valuable customer feedback, I continuously iterated and enhanced the platform, driving significant improvements in user experience and overall satisfaction.Additionally, I was pivotal in interpreting and communicating precise technical product requirements to development teams, ensuring flawless execution of product improvements and innovations. This streamlined approach resulted in seamless and efficient development processes.• Successfully onboarded 15K artists by efficiently driving product strategy by implementing ingenious user-generated content growth hacks.• Increased bookings by 12% and propelled consistent monthly growth across UK and Germany.

As a leader in product development, I spearheaded all aspects of Nokia's contextual entertainment experiences, driving innovation and excellence to deliver exceptional user experiences.Taking charge of the strategic roadmap, I successfully implemented a delivery plan for an advanced A.I. Music recommendation engine, revolutionizing music discovery for users and transforming how they interact with music.To ensure top-notch performance and user engagement, I meticulously planned and executed rigorous A/B testing of machine algorithms, augmented reality interactions, and event finder apps.Harnessing the power of SQL, MongoDB, and graph model data in Neo4J, I closely monitored and analyzed the data lake, extracting valuable insights to guide strategic decisions and continuous improvement efforts.• Achieved remarkable growth, maximized Mix Radio's user base to over 25M, and earned positive user ratings on iOS and Android devices.• Streamlined licensing strategies and deliver exceptional user experiences using DDEX data and user insights.

Legislative assistance to Ross Mirkarimi, Member of the San Francisco Board of Supervisors.

- Bootstrapped SaaS startup CoolNect, the first enterprise social network.- Offered companies the ability to communicate with colleagues and share project details.- Efficiently exited through acquisition within 14 months of conception.

- Developed and designed the company’s tangible DNA test and online results offering.- UX and art direction to inspire, guide, and direct designers' work.- Applied the latest thinking around design, UI technologies, information architecture, and data visualization.- Produced user requirements specifications, personas, storyboards, scenarios, prototypes, wireframes, functional specifications, and design specifications.- Directed all aspects of user experience from research and concept through documentation and testing.- Drove the consistent adoption of UX and reporting best practices.

- Started as a lead front-end developer. - Guided the web teams' development standards for front-end markup. - Took responsibility as a technical project manager after three months.- Managed client relationships and project scopes for high-end e-commerce sites such as Eluxury.com, Mikasa.com, Sephora.com, Yvesrocher.ca, and Vivre.com.

- Provided communications strategies for 16 music venues - Created digital interactive presentations for well-known acts such as Ozzy Osbourne, System of a Down, Jimmy Buffet, and Nine Inch Nails.

My first two start ups that I launched in High School.Silicon homes was a site to list homes for sale in the SF Bay Area and service to build websites for real estate agentsSilicon autos was a vertical that listed user cars for saleI sold both verticals to the Knight Ridder media company.