▪ Leading the development & growth of different SAAS products one of them is an AI & ML product named OCR & Accounts payable solution for Large Enterprises. Another one is the BILLZO billing solution (web+mobile) Product for SMEs.▪ Conducted user research & Gathered feedback from the customers, & Product requirements, Planned the product as per User Pain Pints, Created wireframes, wrote PRD & Managed backlog of user stories for 2 different products simultaneously SAAS & App.▪ Collaborated with stakeholders to understand business problem statements and convert them into user stories.▪ Created Sprint Release Plans with input from development teams.▪ Articulated product vision and user stories in a way clearly understandable to development teams.▪ Applied Agile methods and processes to promote a disciplined and transparent project management process.▪ Planned the Strategy and marketing effort, for the product to figure out the value metrics as per customer needs.▪ Working with Crossfunctional teams, such as Design, Development, Testing & Sales

▪ Worked with Crossfunctional teams, such as Design, Development & Testing▪ Brainstormed ideas to improve customer experience in App▪ Recommend improvement in-app, to drive broader User Engagement & Retention based on analysis.▪ Created wireframes using Balsamiq & wrote PRDs.▪ Drafted a digital marketing plan for the Bharat Khata to penetrate the Indian Rural market of 60+ million (SME)s▪ Led the paid as well as organic marketing initiatives of the app over google & Facebook & drove the first 11K+ App installs▪ Analyzed customer behavior to derive product performance insights and identify areas of potential improvement.

▪ Researched and suggested 100+ products for clients to sell over e-Commerce platforms for UK & USA Market.▪ Executed SEO functions such as keyword research, link optimization and site auditing, competitive analysis▪ Wrote 50+ products as well as blogs with targeted keywords, Created 200+ backlinks & 500+ bookmarking sites

▪ Generated 1500+ organic leads via job posting and successfully placed 30+ candidates at the reputed organization▪ Coordinated in company website & CRM portal development managed social media posting & paid campaigns▪ Participated in the 30+ Social Activities Job fairs, plantation, awareness, Recruitment drive & Training Sessions▪ Wrote marketing copies, FAQ pages, designed newsletter and ad copy, email messages, documents, and presentations