> CPO, Founder, and Product Lead at Viewex> CPO and Lead Developer at Initialise> Creator of the header bidding wrapper - A disruptive technology and turn-key solution to user problems in the online advertising industry. A novel web technology solution that powers header bidding rendered advertising used by > 70% of websites delivering revenue, and transparency for website publishers, brands, and advertising agencies globally.As CPO and Founder at Viewex, I hired a team and led a product that created a monopoly in the ad-tech ecosystem. Along the way managing product/market development and diversification programs, innovation and delivery of product-market fit. I released 20+ products:- video engagement data analytics- advertising operations analytics- unified programmatic yield diagnostics- unified programmatic arbitrage analytics- the first iOS interoperable advertising server- web measurement technologies- advertising viewability analytics- data warehouse and data stream integrations platform- video advertising technologies- programmatic yield optimisation- advertising server technologies- programmatic consultancyOver the years I've generated experience on both sides of the table working as CPO and lead product manager for SaaS/PaaS vendor and also client-side w/ for a high volume B2C media publisher as Head of Yield, Head of Advertising Operations, and Head of Programmatic Advertising Partnerships managing over 100 stakeholders weekly.I excel in a technical, strategic, growth-oriented environment leveraging empirical, agile, and inclusive approaches to product discovery, ideation, experimentation, and development of intellectual property. Experienced in user experience research (UXR), user interviews, and data analytics.Currently:Reading Contemporary Intellectual Property law (patent law)Studying Leadership at Harvard University Business School OnlineModern Product Leadership at Maryland University School of Engineering
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Project ConsultantArchesoft Ltd Apr 2021 - PresentLondon, England, United Kingdom -
Chief Product Officer And Lead Product ManagerViewex Sep 2012 - PresentEngland, United KingdomViewex is a novel project of research and development company Chadex Limited driven by the mission to solve user problems in the online advertising and marketing industry. At Viewex I hired and led a team as the sole product manager, and released a prototype creating a market monopoly and our first product line. I personally pitched every customer taking the product from 0 to 300+ website integrations. 4x patent claims pending. In 7 years released a range of products (see about section above)A mix of hats worn, mentoring, and empowering the team to optimise internal and external-facing programs towards product/market development and diversification. In the process, establishing product-market fit, introducing a new team to the world of advertising and marketing technology, whilst scratching an itch for online media companies.As Lead Product Manager, Chief Product Officer, and User Researcher, I incubated and tested hypotheses, communicated customer needs, managed the product roadmap, held responsibility for global product launches, and client activation.Cultivated a culture of collaboration, regular user research reviews, a novel research and development program, solution architecture sessions, and rewarded rapid iteration. From this emerged VX flagship header bidding wrapper, and advertising measurement products. I invested in prototyping solutions, leading to the creation of product solutions listed below.Managed Investor Relations delivering on specific product and business goals cultivating market adoption from MVP to over 5.2BN collected data points per month and attainment of OKRs.During my tenure as CPO, I was commended with being: 'the most frugal product leader' among the venture capital portfolio. -
Chief Product Officer, Lead Developer, And FounderInitialise Jan 2020 - PresentEngland, United KingdomStealth R&D project -
Strategic Product Manager (Research & Development Co.)Chadex Limited Sep 2011 - PresentEngland, United KingdomLed strategic product and UXR efforts for CHADEX a technology in advertising research and development company. The business was founded with the vision to create unreasonable value in the advertising and marketing technology industries. I was responsible for testing and validating hypotheses for internal and external client projects nationally, and internationally seeding the creation of new businesses, departments, and products.A project example: Comic ReliefI identified key bottlenecks in the ad-driven user monetisation journey experienced by media companies and formulated an understanding of their needs, the market, and coordinated over 200 user experience research interviews. I immersed myself in the user experience developing a deep empathy including familiarisation with complex technologies.I synthesized key trends from research including scaled cannibalisation of advertising revenues and accessibility issues. I validated the hypothesis with quantitative and qualitative research and partnered with stakeholders to produce a manual agile/lean MVP. I managed the product diversification strategy and engineered solutions to overcome key challenges of a technological, operational, philosophical flavour and dis-intermediated the sector with a new business model. I released an MVP and beta. The pilot was a success and generated a value uplift of £600K in one month. The client created a department to support the continuity of this project and it still runs today.At Chadex I incubated this product under a diversification initiative and new business model reducing the cannibalisation of client revenues. We continued offering this revolutionary product for a nominal fee delivering a value uplift of £5.4M for Bill and Melinda Gates Foundation in 2010, and developed other case stidies working with Action Aid, Macmillan Cancer Support, and in 2013 Chadex achieved an advertising run rate of $2.9BN. -
Head Of YieldThe Hook Feb 2018 - Sep 2018London, England, United KingdomInterim position overseeing implementation of market development strategy working alongside the CEO and CFO I was responsible for validating key product hypotheses, removing product bottlenecks. I managed daily P&L, audience arbitrage, and 40+ programmatic platform partnerships scaling success in EMEA, APAC, and EMER territories and currencies. -
Head Of Programmatic & PartnershipsThe Hook Feb 2015 - Nov 2015Consultant to the the UK Largest Social News Website
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Head Of Advertising OperationsThe Hook Jan 2015 - Nov 2015
Lee Cassingham Education Details
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Organizational Leadership -
Modern Product Leadership -
Product Management Courses -
Computing And It (Software) -
Computing And It (Software)
Frequently Asked Questions about Lee Cassingham
What company does Lee Cassingham work for?
Lee Cassingham works for Archesoft Ltd
What is Lee Cassingham's role at the current company?
Lee Cassingham's current role is Managing Consultant.
What schools did Lee Cassingham attend?
Lee Cassingham attended Harvard Business School Online, University Of Maryland - A. James Clark School Of Engineering, The Interaction Design Foundation, The Open University, Udemy Alumni.
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