My passion is creating compelling positioning, messaging, stories, content, and demand generation activations that accelerate growth and drive ROI. I enjoy directing all aspects of product strategy and marketing.I'm a highly motivated, and tech-savvy entrepreneurial leader with a zeal for crafting multi-channel marketing programs that communicate differentiation and clarity in SMB, Enterprise B2B, SaaS, FinTech, Cloud, IoT, Big Data, and other spaces.◆ 15+ years in all areas of product marketing for Enterprise B2B and SMB, P&L to $1B◆ 10+ years leading, mentoring and managing people, teams, and departments◆ 7+ years in SEO/SEM/DM/CPC/ABM, conversion optimization and A/B testing◆ Left-brain technology-oriented strategic analyst, combined with a right-brain creative blue sky thinker◆ Cross-functional bridge builder who gets everyone pulling in the same direction to have fun and get stuff done◆ Hands-on leader who expertly knows the ropes of product marketing, buyer personas, GTM, sales enablement, demand gen, collateral, digital marketing, etc.Mark W. Hall - Product Marketing | Digital Marketing | GTM | ABM | B2B | B2C | SaaS | Analytics | Cyber Security | Emerging Technologies | Enterprise Solutions | Cloud | IoT★ EXPERTISE ★ ■ Product Marketing Strategy■ Personas, Messaging, Value Prop■ Buyer's Journey and Story Selling■ Go-To-Market Planning & Launch■ Account-Based Marketing (ABM)■ Market Dynamics & Analysis■ Sales Training & Enablement■ Omnichannel Strategy■ Lead Generation & Nurturing■ Demand Gen & Forecasting■ Competitive Analysis■ Voice of the Customer (VoC)■ Press & Analyst Briefings■ SEO, SEM, SM, Digital Marketing■ Salesforce.com (SFDC)■ Google AdWords, Google Analytics■ Adobe Omniture (SiteCatalyst)■ Eloqua, GetResponse, Marketo=========Recruiters, hiring managers, and HR specialists, connect with me to gain access to my network!=========LION - LinkedIn Open Networker - Invitations To Connect Welcome!