With 20 years of Teaching and 3½ years of Industry Experience, I put my interest on Marketing Management, Consumer Behavior, Services Marketing, Strategic Management and Product & Brand Management. My research is motivated by what I see as the fragmented state of model-theoretic semantics. Basically, my research focuses on the scope and relevance of Digital Marketing/Online Marketing, Consumer Behaviour, Marketing of Services and Strategic Management. I have published 51 research papers in leading National and International journals and 3 books in the area of Marketing and General Management. I have reviewed 4 books in the area of marketing and have presented research papers in various National and International conferences. Life member to All Odisha Commerce Association, All India Commerce Association and an ACBSP Accredited Teacher. I joined Sri Sri University on July’ 2015 as an Associate Prof. in Marketing and Strategic Area. Apart from this I am heading the PhD Section of the University.To update and motivate my teaching career, I have attended 19 AICTE sponsored FDP programs of more than a week, 11 short-term FDPs and MDPs, One Refresher Course by UGC, One Orientation Courses by UGC and 12 workshops in my areas of interest. Many of them were being organized by IITs, IIMs and Institutions/Universities of repute.