Dean, Faculty of Management Sciences and Professor of Strategy and Sustainability, Adani University, Ahmedabad, India. Prior, Professor in Strategy; Birla Institute of Management Technology, India. Recipient of Dr Pritam Singh-AICTE Award for Best Professor 2021 by AICTE Ministry of Education, Government of India; Best Research Professor at Birla Institute, Best teacher Award at Birla Institute; winner of several best paper awards, invited by national media in print and TV on industry and policy matters. Interest in research, writing and thinking at abstract level and create instruments of partnership and change at functional level. Strategy, Emerging Market, Sustainability, Public Policy and Technology interventions are interest areas. Sustainable Tourism, Reverse Globalisation, Nation Branding, Innovative disruption, Digital transformation, and Technology for sustainability are areas of research projects. New age economy, start-up ecosystem are new areas of interventions, contributing through Incubation centres, working with start-ups and chambers in the domain allow to give meaningful business 4.0 contribution. Establishing centre of excellence i.e. UNIQUE centre for internationalisation of higher education, RAINBOW centre of women empowerment, and CESTOUR centre for Sustainable Tourism gives a sense of contribution in capacity building in academics.