Bibin George Varughese Email & Phone Number

Noida, In

- Demonstrated success in devising impactful Go-To-Market strategies for key prepaid and card issuance solutions tailored for both banking institutions and Fintech companies.- Orchestrated sales enablement initiatives for over 10 products across diverse markets including India, MENA, SEA, ANZ, EU, and US- Design and deliver compelling communication in line with the core value proposition and overarching narrative for key collaterals across digital channels and events.- Nominated as a cross-functional consultant for organisational initiatives, empowering sales and pre-sales teams to explore novel channels for lead generation and nurturing.- Acted as a legal liaison for overseeing trademarks and copyrights related to product branding efforts.- Spearheaded the development of Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Share of Market (SOM) analyses alongside comprehensive business cases and competitive assessments.- Formulated research plans aimed at uncovering invaluable customer insights crucial for guiding and validating new opportunities within the banking sector.

Noida, In

Leading the Product Marketing function for the Issuance Business (Qwikcilver) with the following key responsibilities:a) Steering product marketing synergies and fostering solution adoption insights for Asset Manager, specifically Qwikcilver's airline solution, in collaboration with Amadeus.b) Serving as the Brand Custodian for all Products and Solutions - Collaborating with Leadership Teams to establish brand guidelines for products and solutions offered to clients in India, MEA, SEA, ANZ, and the EU region.c) Spearheading the creation and distribution of outbound communication to fuel Product growth in alignment with the Corporate Marketing Team. This includes case studies, videos, business decks, white papers, and training modules for both clients and internal teams.d) Conducting quarterly research on market opportunities and competitors within the prepaid issuance and processing ecosystem, incorporating insights from behavioral economics influencing user decisions. Defining Buyer and User Personas for various products.e) Leading digital transformation initiatives and campaigns to enhance brand visibility and foster business growth.f) Collaborating with the Legal team on all Product/Market communication-related initiatives. Liaison for ensuring compliance and legal soundness in communication strategies.Achievements:1) Created Award winning case study for Best Tech in Retail, IAMAI, 2020.2) Shortlisted Case studies for Best Digital API and Best Best Tech for E commerce, IAMAI,2020.3) Star Of Quarter, Q1 20224) Client Appreciation on defining and executing marketing strategy and positioning Qwikcilver's Asset Manager at Airline Global Summit

Bangalore, In

Personal Branding | Performance Coaching | Identifying Roadblocks | Professional Portfolio / Profile Creation | Executive coaching | Career transition | Anxiety | Dealing with past failuresI started out helping students make it through interviews to premier B-Schools of the country. after continued success in doing so, i started coaching and mentoring professionals across tiers and industries create the best story about themselves and getting closer to their goals despite their roadblocks. I actively work with people on personal branding, high performance goals, lethargy, knowledge action gap and grooming to project power and confidence. We also work with professionals in early days of their career to carve out opportunities that align wit their wiring. Reach out to me and start putting the blocks together to set right the journey to your goal. Do take time to go through the recommendations and get more details of the sessions.Get access to the exclusive 'jathakam' session now!

Manipal, Karnataka, In

Product Management | Consumer Economics | Buyer Persona | Social Media | PPC | SEO Strategy | Creative Design | Market Research | Contextual Learning | Industry RelevanceFaculty in Economics, Consumer Behaviour and Digital Marketing. SME on Buyer Personas, Consumer Behaviour, Digital Strategy and Story Telling for Brands. Key Attributes of classes are industry expertise and insights, concoction of marketing knowledge with relatable scenarios and a hint of humour to go with it.

Bengaluru, Karnataka, Ind..., Karnataka, In

Corporate Trainer and Mentor for product management teams in organisations and aspiring product managers/ marketers. Key Skills Covered:-Product Strategy ( Value Proposition, GTM, Product Market Fit, Product Marketing)-Product Design-Critical Thinking-Data Literacy-Execution ( Agile Product Management)-Cultural Fitlive use cases and strategies adopted by various global brands around their product, positioning, consumer behavior and improving the customer experience across customer life cycle.Capstone Project Mentor:Mentor & work with cohort groups on live projects related to Product Management. Capstone Project Panelist:Evaluate Projects submissions of cohorts on various of attributes of customer strategy and product management

Indore, Madhya Pradesh, In

Sessions on Brand Analytics and Brand Management

Bengaluru, Karnataka, In

Guest speaker for the following subjects at School of Management* Principles of branding* Brand Management * Managing Fears and Failures* Prototyping and Testing

MACROECONOMIC ANALYSIS AND POLICY - National Income: Concept and measurement, Circular flow of economic activities, Keynesian analysis: Keynesian theory of employment, consumption function,investment function, multiplier, relevance of Keynesian economics in underdeveloped countries, Business cycle, Money supply and Inflation.

Brand Strategy | Legal Compliances(Trademarks, Copyrights) | Digital Marketing | UI/UX/CX consulting | Public Relations | Loyalty ProgramsDigital leader for new business strategy (Pay Per Click and Organic), branding , positioning and communication on platforms such as Google Ads, FB Ads, Linked In Ads, Google Search, Quora, Gmail Ads.Credited with expertise in analyzing hard data and seamlessly linking them with qualitative attributes to generate insights and help re look at marketing initiatives and choice of medium to be used. Advisory consulting on analytics and community management in terms of Local SEO, Twitter, Google Analytics, G-Suite, Google My Business Listing, Linked in Analytics, Youtube Analytics, SEO optimisation for websites. This has caused exponential rise in organic engagements and achieving 200 percent rise in the same.Credited with digital campaign strategies that brought down the cost per lead by 80 percent across campaigns in the digital space. He is responsible for strategy and the digital marketing roadmaps to achieve exponential sales for brands across industries.Advising in house marketing ops teams on Lead nurturing flows in terms of mailers, SMS and Whatsapp marketing an invitation to events and narrowing the sales funnel.Well versed in marketing and sales automation software to track sales activities and managing sales teams in terms of productivity.

Florida, Us

This book, Crop Sustainability and Intellectual Property Rights, merges the concepts of traditional agriculture, crop sustainability, and intellectual property rights associated with plant protection and agricultural products.Chapter Authored : From Green Revolution to Green Innovation: How IP and Trademarks Catalyse Commercialisation of Agriculture and Plant ProductsThis volume provides a comprehensive account of the perspectives of traditional agriculture, crop sustainability, and various strategies associated with crop tolerance to adverse environmental conditions. It also highlights the role of agricultural intellectual property rights, along with the implications for plant patents, protection of farmers rights, and geographical indication in plant products, to provide a broader outlook toward strategies for sustainable agriculture and global food security associated with IPR.

Cupertino, California, Us

He holds the reins of a 7 member digital marketing team in terms of strategy (Pay Per Click and Organic), branding , positioning and communication on platforms such as Google Ads, FB Ads, Linked In Ads, Google Search, Quora, Gmail Ads.Credited with expertise in analysing significant amounts of hard data and seamlessly link them with qualitative attributes to generate insights and help relook marketing initiatives and choice of medium used. His team also works on analytics and community management in terms of Local SEO, Twitter, Google Analytics, G-Suite, Google My Business Listing, Linked in Analytics, Youtube Analytics, SEO optimisation for websites. This has caused exponential rise in organic engagements and achieving 200 percent rise in the same.He has been credited with digital campaign strategies that brought down the cost per lead by 80 percent(CPL - INR. 2500 to CPL - INR. 296) across campaigns in the digital space. He is responsible for strategy and the digital marketing road-maps for monthly budget of over INR 4 million/ month across various platforms.Leading teams on Lead nurturing flows in terms of mailers, SMS and Whatsapp marketing an invitation to events and narrowing the sales funnel.Well versed in marketing and sales automation software like Leadsquared to track sales activities and managing sales teams in terms of productivity.

Cupertino, California, Us

Legal liaison for all corporate engagements in term so MOUs and MSAs defined. Review and Sign off on all legal documents processed from the company in terms of clauses added/modified Internal review for contracts and policies ensuring compliance for products in terms of the refund policy/ termination of contract/ admissions/conflict arising out of noncomplianceCollaborate with legal entities on trademarking new products and IP. Defining Classes under which trademarks have to be issued

Cupertino, California, Us

His specific responsibilities include the following:Influencing and executing road maps for new products, design, product launch strategies and expansion into international markets.Defining requirements to the tech and design team and interacting with stakeholders.Recommending new processes, workarounds, and flow changes to ensure constant improvement and evolution of the consumer experience with each product.Creating mock ups and wire frames for digital product flow and feature definitionsWorking with tech and engineering teams for product and feature releases.As a P&L leader, defining the pricing and aligning sales teams to affect the revenue growth of the various customer segments in the respective products in the B2B and B2C segments.

New Delhi, Delhi, In

Delhi, New Delhi, In

Primary owner of all things digital - He managed digital marketing efforts for various products. Influencer for cross-functional stakeholders in organic and paid growth hacking campaigns for acquisition and retention of customers.Rewriting product roadmaps reinventing context and course design to effect revenue growth.

Delhi, New Delhi, In

Anchor the Digital Marketing initiative across the 5 southern states to conceptualize and oversee in-house projects to run campaigns & utilize existing digital marketing channels like Google Adwords, Facebook Adverts, Email marketing, SMS Marketing, affiliates, website. Specialized in improving brand recognition, recall and acquisitions across three fronts* UI and customer engagement on webpages * Google SRP and affiliate marketing* Conceptualize and oversee execution of campaigns across various media (Google, Facebook, Network websites) from creative to choice of media and related attributes like demographics budgets and schedules to maximize resultsProven track record of working closely with technical teams, as well as the ability to communicate with management. Identifying and implementing strategies for increasing site traffic through organic search listings.Key metrics worked on:Increased lead generation by way of webpage forms by 20%Helped funnel leads by resolving bugs in the lead generation Reduced bounce rates by 40%Increase GMB ratings by 30% and number of reviews by 150%.Ensuring 100% NAP consistencies across listings. Other ResponsibilitiesDevelop, execute and track the Branded Content & Connection plans for all Integrated Campaigns Conceptualizing marketing campaign on Google Adwords, Facebook Ads to create more leads.Monitoring and evaluating digital marketing campaigns success using performance reporting and analytics of relevant metrics and making recommendations for amendments and improvements.Expertise in the search engine marketing (SEM), search engine optimization (SEO), Social Media optimization(SMO), video marketing, email marketing Web Analytics experience in setting up internal competencies, trend analysis, business development, competitor analysis, client interactions and reporting, presentations.

Kolkata, West Bengal, In

Responsible for devising the marketing strategies to introduce the ETEN brand across the Civil service and CA coaching verticals. In addition I anchor the digital marketing and online brand creation and recall of the product line to effect offline sales at the respective centers.

Chennai, Tamilnadu, In

Chennai, Tamilnadu, In

Preparing for UPSC Civil Service Examination

Chennai, Tamilnadu, In

Worked on designing the User on-boarding flow and improvement of metrics such as no of users with photos added - a key definer in the marketing funnel to help increase subscriptions.Managed the end to end process of premium products from defining new features to effecting sales through GTM strategy and online marketing campaigns Worked with data sets including market research, focused groups and historical engagements to define new features. Conceptualized creatives and content to help push engagements on the web and mobile app thereby moving critical metrics.· Created wire frames for mobile app and desktop pages and functionalities across user journey.Worked on PRDs and scoping the same with the dev team.Worked with the subscription model for premium products - to help free users to migrate to an elite serviceKey achievement:Steered a project with the tech team and top management to increased the monthly revenue by 80% by fixing bugs and streamlining leads generated. Also reworked the target group based on historical behavior of existing subscribers.

Singapore, Singapore , Sg

Developed a comprehensive report on gift cards market.Research by interviewing competitors and studying key features.Worked with the web UI and business development in experiential gifting, the company's big ticket product.Key responsibilities included doing a mystery shopping on competitor offerings and revamping products and partnerships with market leaders to improve the customer offerings and experience. Was involved in creating product design and packaging for B2B clients

• Primarily worked with Exam Voice, an educational platform and Bag Your Job, a seamless interface between job seekers and job makers.• Moulding the product from the ideation stage and helping steer its continuous development by working on user acquisition strategies while nurturing it as a self-sustaining product.• Use of analytics to predict user behaviour while also helping build a product brand through press releases.• Working with Engineering team to launch new features and products.• Actively involved in Investor interaction to raise funds for product.• Increasing customer acquisition and ensuring engagement in terms of multiple features on the portal and App.• Demonstrated leadership in terms of steering the company with limited resources and experience.

Delhi, New Delhi, In

• Helped build relationships with campuses across the state of Kerala.• Introduction of new products and services in the form of trainings and counselling to build client retention.• Close interaction with student groups and educational institutions to create value in terms of well-defined career paths and curriculum respectively.• Chalked out and implemented strategies in terms of training sessions to help improve the employability factor of the students in tier 2 and tier 3 B - schools and Tech schools and improve acquisitions in terms of new admissions year on year.• Mentored students to help them crack competitive exams across different streams such as management, banking, technology, and social sciences.

Master In Business Law, International Business, Trade, Ip, Consumer And Tax Law

Diploma In Cyber Law, Intellectual Property In Cyber Space And Ecommerce Laws

Pgdm, Marketing/Marketing Management, Economics

Bachelor Of Technology, Computer Science

Aissce, Science

Aissce, High School/Secondary Diplomas And Certificates

Diploma In Nlp, Neuro Linguistic Programming