This role covers all activities for opening a branch in North America, since market research, build and execute the strategic plan, renting, legal paperwork, hiring, etc.Responsible for leading the organization for North America Market, developing business and researching new products, product enhancements and product redesign, related to industrial automation.This position requires exercising independent judgment to perform the responsibilities described herein.Knowledge/keywords: PLCs, HMIs, Scada Systems, VFDs, Sensors, IIoT, MQTT, Modbus, Ethernet/IP, Profinet, Profibus-DP, OPC UA, DNP3, remote IOs, communication protocols, codesys, IEC 61131-3.

Leader of multifunctional team responsible for product management, development and its related marketing activities, customers qualification and after sales.Results:- Main result was to bring company to life again,- Revenue went from zero to US$ 70 millions in 2 years.- Qualification of main customers, like Lenovo, Motorola and Dell.

Invited to joing the company in the early beggning, there was no revenue yet, so I was responsible for:- Develop all marketing and sales plan for the company;- Develop all internal and external process regarding business and products;- Define what, when and where to develop products and market;- Hire all staffs conected to Sales, Marketing and Field Application Engineers; Resulsts:- Set company roadmap,- Sign contract with big IC suppliers worldwide, from USA and South Korea,- Qualify big IT companies such as: Dell, Lenovo, Motorola, Sony, Samsung, LG, and many others, - Sales of US$ 120 millions by last year in the company.

Head of international market development.Results:- Brought in new international investor to the company,- Created all needed processes,- Start the negociation with an OEM customer from Sweden.

Head of Product Marketing team. The team was responsible for all products life cycle and roadmap, partnership, market studies and BI.Results:- New partnerships with Taiwanese, Finnish and others companies,- Revenue increase of 30%,- Increase of customers average ticket.

Responsible for Market Study, ROI, product life cycle and partnerships.Results: - Development of partnership with Beijer Electronics, from Sweden,- Start new product line to complete company product portifolio,- Increase of sales and customers average ticket due to new products.

Support Technical support and sales team with technical information regarding Human-Machine_Interface products.

FIrst role at this position was to understand and develop a POS (Point of Sale) connected to the internet over mobile network, at this moment there was no such solution in Brazil. We could develop this POS connected over GPRS and EDGE networks.Results: this was one of the first solutions of portable POS in Brazil and was the first POS 'multibrand', this means more than one type of card could be read and processed in the machine.

Company Owner and CEO, also was my teachear in the University, he invited me to join the company to study PHP technology to implement the company ERP product over the web. This was an early begging of web based softwares and could set a pilot for Maxiprod customers. As a result we set some POCs (proof of concept) for the customers. After this POC the company start to promote web-base systems.

One of the activiments of this research was the implementation of an analog configurable board using FPGA, here is the link for the presentation in UFRGS` science fair: https://lume.ufrgs.br/handle/10183/54857