Professor Ian Ryder is a Professor at Cranfield University. He possess expertise in strategy, business strategy, integrated marketing, management, management consulting and 23 more skills. He is proficient in French. Colleagues describe him as "I have worked for and with Ian in a number of roles for almost 20 years. He is one of the most effective managers I have known; real leadership qualities and skills - people want to follow him and do their best. He is very insightful, strategic, practical and understands people and their motivations. In any capacity, you will like working with him" and "I was very fortunate to work for Ian at Digital, and learn from a master of brand management, advertising and media buying. He was a superb coach and mentor, a firm and exceedingly fair boss, and inspired me to continue developing my career in Marketing. I regard him as one of the top managers I've worked for in my career."