Strategizing product innovation. Lead user-research and usability to design the full platform from Visiting to Premium for consumer, business and client portals across mobile to desktop. Bringing mentorship, team design thinking, and user experience best practices. Leading brand design across product and marketing.

Advanced Interactive Projects surveys the conceptual, visual, and technical aspects of problem-solving, planning, designing, and prototyping dynamic screen-based interactive experiences. Students investigate complex systems of information with emphasis on organization, navigation, and usability. Design solutions, in the form of portfolio quality prototypes, are evaluated and tested in the context of each student's previously defined audience and needs.

Onboarding Redesigned and iterated on user-flows from new user onboarding through “getting started” and into “next steps.”- Improved completion rate with an average of 65.6% through iteration. Including Google Lookup, refined goals that dug into integrations, and personalized placeholder campaigns- Placed actionable steps on the dashboard for new users to get started within the product - Utilized user-content and previous actions to deliver next steps. This included; new feature adoption through user-generated content, helpful hints and actionable steps to take for a wide range of user goals.Global Navigation- Tackled the ever-growing design debt of continuous years of adding to the top navigation. Kickstarted a grass root effort to address the IA- Took card/tree sorts and group brainstorming into prototype and test- Placed all things created into campaigns, offered a way to create globally based on new/tenured, and placed all things “you” into profile (library, integrations, account, etc.,)Universal Search- Designed a way for users to search their campaigns, contacts, and find articles to help with their marketing efforts or navigate featuresAll Campaigns Page - Took recommendations from “Voice of the Customer” as well as researched and tested a new, easier-to-use list page for all campaigns- Create a walk-through feature for tenured users who were seeing a new experience for the first timeCampaign Calendar- Designed a way for users to share their calendar with third party calendar apps. Saw a 66% success rate within the first month of release.- Designed a way for users to visualize the cadence of their marketing efforts, upcoming holidays, and the ability to filter campaign types - Designed Placeholder campaigns for new users to easily get a jump-start on their needs / goals

- Lead designer for the Care Pattern Library- Manager of the Boston office junior product design team- Redesigned the Post a Job, Messages, Care at Work, and Job management experiences

Prototyping and testing the next generation of the Vistaprint website experience.

Companies include: LensCrafters, The Great Courses, The Hartford Funds, Dunkin' Donuts, and Staples among others.