Dr. Ashish Gupta is presently working as a Full-Time Faculty in Marketing area at Indian Institute of Foreign Trade (IIFT), New Delhi (An Autonomous Institution of Ministry of Commerce and Industry, Govt. of India). Previously, he worked with Department of Business Management, Dr. Hari Singh Gour Central University (NAAC Accredited ‘A’ Grade University), Sagar, Madhya Pradesh (India). He earned his Ph.D. in Management from Motilal Nehru National Institute of Technology (An Institute of National Importance Declared by Govt. of India), Allahabad, Uttar Pradesh, India. His research interests are in Customer Relationship Management, Service Quality, Consumer Behaviour. He has over 8 years of teaching and research experience in the area of Marketing. He has more than 20 research papers to his credit published in international and national journals like Asia Pacific Journal of Marketing and Logistics, Emerald, UK; International Journal of Customer Relationship Marketing and Management, USA; International Journal of Electronic Customer Relationship Management, UK; International Journal of Indian Culture and Business Management, UK; Asia Pacific Business Review, UK; Journal of Direct, Data and Digital Marketing Practice, USA; Asia Pacific Journal of Marketing and Logistics, Emerald, UK . He also presented more than 20 research papers in International and National conferences. He acted as a reviewer for several international journals Asia Pacific Journal of Marketing and Logistics, Emerald, UK; Journal of Relationship Marketing, Taylor and Francis, UK; Computers in Human Behaviour, Elsevier, UK. He is member of All India Management Association, New Delhi, Association of Indian Management Scholar International, Life Member of Quality Circle Forum of India, International Economics Development and Research Center, Hong Kong. He conducted one week Program on “Digital and Social Media Marketing” Sponsored by Ministry of Human Resource Development (Govt. of India).