Bas Van Leeuwen Email & Phone Number

Amsterdam, Noord-Holland, NL

• Gen25 is a leading technology and business partner for companies in the Netherlands and the UK, with offices in Amsterdam and London. Gen25 enables scale-ups and companies in digital transformation to improve customer.
• Responsible for the development of the marketing strategy and activation of Gen25 as SaaS implementation partner and its related software products.
• Repositioned Gen25 as the challenge driven technology partner to reinforce distinctive character in the Salesforce ecosystem.
• Development of new value adding propositions with a focus on data-driven solutions and a integrated platform offering.
• Driving and improving marketing and sales collaboration, lead generation and reducing cost per lead.
• Responsible for the marketing team, member of management team of Gen25.

Laren, North Holland, NL

• GoMeddo launched as a spin-off start-up SaaS company in January of 2023 with an additional backing from an investment fund. GoMeddo is a native Salesforce scheduling solution with a strong focus on the US and EMEA. It.
• Responsible for the development of the global marketing strategy, positioning, go-to-market plan and activation of GoMeddo; the Salesforce-based SaaS scheduling experience platform
• Development of new value adding propositions with a focus on data-driven solutions build around personalization, optimized user experience and efficiency with a scheduling solution at the core.
• Improving marketing and sales collaboration, lead generation and reducing cost per lead.

Eindhoven, NL

• The first data science and entrepreneurship focussed institute in the Netherlands which combines a start-up incubator, educational platform, with master and professional education and a research program in one. The.
• Responsible for business development and creating (strategic) partnerships at JADS, the Data Science & Entrepreneurship academy of the Netherlands.
• Responsible for the business-to-business marketing strategy, development and activation of new data science business propositions and reinforcing JADS branding.
• Improving business operations through clear and value driven processes from 'contact to contract'.
• Chairman JADS community team. A multi disciplinary team of data-driven research-, education- and business professionals.
• Manager of JADS business & partnerships team of business developers and program managers.

Helmond, North Brabant, NL

• IJK launched in 2016 as is a spin-off scale-up from the Driessen group, a HR, staffing and technology company. Delivering HR software solutions and expertise, IJK helps organizations to improve employee experience and.
• Sales & marketing strategic responsible for expanding Driessen / IJK as the new SaaS digital solutions platform provider in the public sector (government/municipality, education, healthcare) and in additional markets.
• Development of strategic selling approach via new propositions ('power packages') for (sub)markets, including campaigns and lead generation.
• Improving business operations through optimization and digitization of the commercial process and marketing-efforts with a data-driven approach. This resulted in a 'smart sales' driven commercial team with a success.
• Manager of a team of highly educated commercial professionals, such as BID/tendermanagers and account managers.
• Member of MT IJK (Driessen - SBU Software & Services), member of the strategic consulting and management committee Driessen Group. Member of the digital Innovation team Driessen Holding.The Driessen Group is has been.

5708 HZ Helmond, NL

• Driessen HRM was the original company of the Driessen Group. As a HR, staffing and outsourcing partner it helped organizations in the public sector, like municipalities and educational institutes to improve HR and.
• Market development, expanding Driessen as the solutions provider in the healthcare sector.
• Cross-sell/more-business optimization.
• Analyzing markets, business propositions and competitors.
• Business consultancy & support to SBU's, marketing and sales department.
• Mentor and coach employees in development courses (MBA, organizational studies, marketing & sales)

5708 HZ Helmond, NL

• Responsible for the marketing strategy and brand activation for Driessen HRM.
• Responsible for optimization and increase of cross-selling & more-business
• Digital BI - Development of a commercial dashboard for Driessen which provides a clear and detailed analysis of the customer base of Driessen.
• Concept development of content marketing campaigns, including copywriting.
• Improvement of lead generation through marketing(communication) activities.
• Lead and coach team members of the marketing & communication department

5708 HZ Helmond, NL

• Responsible for the marketing strategy and brand activation for Driessen HRM.
• Repositioning of Driessen, development and implementation of brand evolution plan.
• Improved the commercial effectiveness of the organization by the development and implementation of a commercial coordination team, marketing monitor en sales activation plans.
• Concept development of content marketing campaigns, including copywriting.
• Public Relations, build and maintain relationships with publishers and journalists within field of HR.
• Autor of the book "De HRM'er komt zo bij u". A publication as a result of a joint national research with TNS Nipo.

• Gleijm & van der Waart was a full-service marketing agency providing marketing strategy, creative concepts and brand activation.
• Responsible for a broad area of accounts, form retail to business-to-business.
• Account management of key clients, such as: Heras buitenbeveiliging, Rockwool, M line and Fontys.
• Manage project managers, who work for active accounts. Integration of different forms of expertise (strategy, creation and project management) in efficient project teams.

• Verwegen is a full-service marketing agency providing marketing strategy, creative concepts and brand activation.
• Responsible for a broad area of accounts, form retail to business-to-business.
• Account management of key clients, including brand consultancy and strategic advise.
• Responsible for the concept development and restyling of point of sales materials at the shops of Jumbo Supermarkten

Tilburg, Noord-Brabant, NL

• Scheepens is a full-service marketing agency providing marketing strategy, creative concepts and brand activation.
• Shared responsibility for a various accounts, primarily in retail and b-to-c.
• Experience with national Tv-campaigns, advertisement campagnes, instore, outstore, websites and online conversion.
• Repositioning and brand activation key account Keuken Kampioen, member of De Mandemakers Groep. The result was a significant increase in turnover and profit (doubled in two years ).

Business & Design Thinking

Developing Strategy For Value Creation, International Executive Course - "Bridge The Gap Between Strategy And Innovation..."

Master Level Degree, Nima C - Marketing & Strategy

Bachelor, Heao-Ce, Differentiatie Speco

Education record

Masterclass Digital Marketing Management