Gen25 is a leading technology and business partner for companies in the Netherlands and the UK, with offices in Amsterdam and London. Gen25 enables scale-ups and companies in digital transformation to improve customer experience and scalable growth using cloud technology, data, and AI. Example clients who rely on Gen25 expertise are Mollie, Quooker, Eneco, ABN Amro, Fokker Next Gen and IKEA.• Responsible for the development of the marketing strategy and activation of Gen25 as SaaS implementation partner and its related software products. • Repositioned Gen25 as the challenge driven technology partner to reinforce distinctive character in the Salesforce ecosystem.• Development of new value adding propositions with a focus on data-driven solutions and a integrated platform offering.• Driving and improving marketing and sales collaboration, lead generation and reducing cost per lead.• Responsible for the marketing team, member of management team of Gen25.• Public speaker at national and international business events for Gen25 on data-driven business innovation.

GoMeddo launched as a spin-off start-up SaaS company in January of 2023 with an additional backing from an investment fund. GoMeddo is a native Salesforce scheduling solution with a strong focus on the US and EMEA. It adds flexibility, efficiency and personalization to its growing international client base with example names like Jaguar Landrover, Brunswick Corporation, Procept Biorobotics, ClubMed and Education First. GoMeddo is part of Group25.• Responsible for the development of the global marketing strategy, positioning, go-to-market plan and activation of GoMeddo; the Salesforce-based SaaS scheduling experience platform• Development of new value adding propositions with a focus on data-driven solutions build around personalization, optimized user experience and efficiency with a scheduling solution at the core.• Improving marketing and sales collaboration, lead generation and reducing cost per lead.

The first data science and entrepreneurship focussed institute in the Netherlands which combines a start-up incubator, educational platform, with master and professional education and a research program in one. The Jheronimus Academy of Data Science (JADS) was co-funded by the TU/e and TiU and has created partnerships with 300 companies such as WWF, Unilever, ASML, Jumbo Supermarkten, KPN and ICAI.• Responsible for business development and creating (strategic) partnerships at JADS, the Data Science & Entrepreneurship academy of the Netherlands.• Responsible for the business-to-business marketing strategy, development and activation of new data science business propositions and reinforcing JADS branding.• Improving business operations through clear and value driven processes from 'contact to contract'.• Chairman JADS community team. A multi disciplinary team of data-driven research-, education- and business professionals.• Manager of JADS business & partnerships team of business developers and program managers.• Additional roles: public speaker, member of the JADS (Agri)Food leadership team, member of the Dutch Data Forum advisory board.

IJK launched in 2016 as is a spin-off scale-up from the Driessen group, a HR, staffing and technology company. Delivering HR software solutions and expertise, IJK helps organizations to improve employee experience and efficiency, creating work happiness and a digitally empowered workforce. The focus is on Government, Healthcare, Education and Energy with clients like Delta Energy, ProRail and a large amount of municipalities and several provinces.• Sales & marketing strategic responsible for expanding Driessen / IJK as the new SaaS digital solutions platform provider in the public sector (government/municipality, education, healthcare) and in additional markets (energy, infrastructure).• Development of strategic selling approach via new propositions ('power packages') for (sub)markets, including campaigns and lead generation.• Improving business operations through optimization and digitization of the commercial process and marketing-efforts with a data-driven approach. This resulted in a 'smart sales' driven commercial team with a success rate of 65-70% 'wins' in offerings and tenders.• Manager of a team of highly educated commercial professionals, such as BID/tendermanagers and account managers.• Member of MT IJK (Driessen - SBU Software & Services), member of the strategic consulting and management committee Driessen Group. Member of the digital Innovation team Driessen Holding.The Driessen Group is has been one of the fastest growing companies in The Netherlands. It has won the prestigious FD Gazelle award 10 years in a row. IJK is the company in the Driessen Group which delivers software and services for process and performance improvement.

Driessen HRM was the original company of the Driessen Group. As a HR, staffing and outsourcing partner it helped organizations in the public sector, like municipalities and educational institutes to improve HR and staffing operations and performance.• Market development, expanding Driessen as the solutions provider in the healthcare sector.• Cross-sell/more-business optimization.• Analyzing markets, business propositions and competitors. • Business consultancy & support to SBU's, marketing and sales department.• Mentor and coach employees in development courses (MBA, organizational studies, marketing & sales)• Member of the digital Innovation team Driessen Holding.

• Responsible for the marketing strategy and brand activation for Driessen HRM.• Responsible for optimization and increase of cross-selling & more-business• Digital BI - Development of a commercial dashboard for Driessen which provides a clear and detailed analysis of the customer base of Driessen.• Concept development of content marketing campaigns, including copywriting.• Improvement of lead generation through marketing(communication) activities.• Lead and coach team members of the marketing & communication department

• Responsible for the marketing strategy and brand activation for Driessen HRM.• Repositioning of Driessen, development and implementation of brand evolution plan.• Improved the commercial effectiveness of the organization by the development and implementation of a commercial coordination team, marketing monitor en sales activation plans.• Concept development of content marketing campaigns, including copywriting.• Public Relations, build and maintain relationships with publishers and journalists within field of HR.• Autor of the book "De HRM'er komt zo bij u". A publication as a result of a joint national research with TNS Nipo.

Gleijm & van der Waart was a full-service marketing agency providing marketing strategy, creative concepts and brand activation. • Responsible for a broad area of accounts, form retail to business-to-business.• Account management of key clients, such as: Heras buitenbeveiliging, Rockwool, M line and Fontys.• Manage project managers, who work for active accounts. Integration of different forms of expertise (strategy, creation and project management) in efficient project teams.

Verwegen is a full-service marketing agency providing marketing strategy, creative concepts and brand activation. • Responsible for a broad area of accounts, form retail to business-to-business.• Account management of key clients, including brand consultancy and strategic advise. • Responsible for the concept development and restyling of point of sales materials at the shops of Jumbo Supermarkten

Scheepens is a full-service marketing agency providing marketing strategy, creative concepts and brand activation. • Shared responsibility for a various accounts, primarily in retail and b-to-c.• Experience with national Tv-campaigns, advertisement campagnes, instore, outstore, websites and online conversion.• Repositioning and brand activation key account Keuken Kampioen, member of De Mandemakers Groep. The result was a significant increase in turnover and profit (doubled in two years ).