Vp, Consumer Technology
Current
Mar 2024 - Present
AeroLeads people directory · profile
Will Harrell Email & Phone Number
VP, Consumer Technology at Fossil Group
at
Fossil Group, Inc.
1 work email found
@fossilgroup.com
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
VP, Consumer Technology at Fossil Group
Location
Dallas, Texas, United States
Who is Will Harrell? Overview
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Quick answer
Will Harrell is listed as VP, Consumer Technology at Fossil Group at Fossil Group, Inc., based in Dallas, Texas, United States. AeroLeads shows a work email signal at fossilgroup.com and a matched LinkedIn profile for Will Harrell.
Will Harrell previously worked as VP, Consumer Technology at Fossil Group, Inc. and Sr Director, Ecom Engineering & UX at Fossil Group, Inc.. Will Harrell holds Bs, Computer Science/Mathematics from East Texas A&M University.
Company email context
Email format at Fossil Group, Inc.
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{first}.{last}@fossilgroup.com
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AeroLeads found 1 current-domain work email signal for Will Harrell. Compare company email patterns before reaching out.
Profile bio
About Will Harrell
Proven and experienced digital leader in global multi-brand ecommerce with two decades of industry and a decade of management experience. Focusing on,* Global commerce platform cultivation in the ecom and CRM mar tech space with scalable solutions and processes in mind* Building best in class ecom engineering and design organizations* Accustomed to working with global business teams and staffing models* Cultivating analytics and data-driven decision making* Enterprise level digital roadmapping of technology stack and project execution planning* Supporting and implementing agile methodologies including Scrum, Kanban, and multi-lane pod development* Enterprise contract negotiation and expense management with service providers and vendor solutions* Scalable UI design systems, purpose driven UX, and interactive customization experiences Platform ExperienceMy ecom platform experience includes most recently Salesforce Commerce and Marketing Cloud with previous experience in Adobe AEM, Magento, and Shopify.
Listed skills include Web Development, User Interface, User Experience, E Commerce, and 20 others.
Current workplace
Will Harrell's current company
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9 roles
Will Harrell work experience
A career timeline built from the work history available for this profile.
Sr Director, Ecom Engineering & Ux
Current Scope:- Global Ecom & Marketing Engineering- Salesforce Commerce Cloud- Salesforce Marketing Cloud- UI/UX Research & Design- Global Brand and Product Content ProductionOversaw commerce engineering and user experience for Katchin brand, the company's first 1P marketplace in partnership with Mirakl.
Mar 2022 - Mar 2024
Director, Ecom Engineering & Ux
Oversaw the engineering and experience consolidation of Fossil Group web properties across five brands from a fragmented platform landscape to a unified reference architecture based on Salesforce Commerce (SFRA) and Marketing Cloud, followed by rapid site and market extensions.
Mar 2020 - Mar 2022
Sr Manager, Ecom Engineering & Ux
- Managed engineering activities on multiple platforms including: Shopify, Magento, Adobe AEM, Salesforce Commerce and Marketing Cloud.- Created first UI/UX design team at the company leading best practice.- Oversaw and led process for global brand content authoring
Mar 2015 - Mar 2020
Manager, Ui Engineering
Mar 2013 - Mar 2015
Ui Engineering Lead
Built the first UI engineering team for Fossil brand leading the way for the post-Flash mobile friendly era of UI development.
Dec 2010 - Mar 2013
Owner/Engineer
Way Design Studio
Way Design Studio is a partnership and small business web design and development firm. I was fortunate to work with clients including British Petroleum, bands like Crooked Still, local authors, construction companies, and ad agencies like Tribal DDB (now Tribal Worldwide) supporting PepsiCo brands like Pepsi, Mountain Dew, and Amp.
Jan 2008 - Nov 2010
Owner/Engineer
Totem
Totem was a local Dallas area technical services firm focused on website development, networking, and PC support for small business and residential.
Jan 2002 - Dec 2007
Website Developer & Technical Support
Royse City Isd
In my time with Royse City ISD I supported content and design updates to the ISD website in addition to networking and PC support for faculty, staff, and student labs.
Jan 2002 - May 2003
1 education record
Will Harrell education
-
East Texas A&M University
FAQ
Frequently asked questions about Will Harrell
Quick answers generated from the profile data available on this page.
What company does Will Harrell work for?
Will Harrell works for Fossil Group, Inc..
What is Will Harrell's role at Fossil Group, Inc.?
Will Harrell is listed as VP, Consumer Technology at Fossil Group at Fossil Group, Inc..
What is Will Harrell's email address?
AeroLeads has found 1 work email signal at @fossilgroup.com for Will Harrell at Fossil Group, Inc..
Where is Will Harrell based?
Will Harrell is based in Dallas, Texas, United States while working with Fossil Group, Inc..
What companies has Will Harrell worked for?
Will Harrell has worked for Fossil Group, Inc., Way Design Studio, Totem, and Royse City Isd.
How can I contact Will Harrell?
You can use AeroLeads to view verified contact signals for Will Harrell at Fossil Group, Inc., including work email, phone, and LinkedIn data when available.
What schools did Will Harrell attend?
Will Harrell holds Bs, Computer Science/Mathematics from East Texas A&M University.
What skills is Will Harrell known for?
Will Harrell is listed with skills including Web Development, User Interface, User Experience, E Commerce, Css, User Interface Design, Html 5, and Management.
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