John Walker Email & Phone Number

Melbourne, Vic, Au

Melbourne, Australia

Key responsibilities include:> Strategic development of digital marketing and customer programs > Marketing operations and data orchestration to support CRM, marketing automation, web personalisation, customer portal/app and dealer systems.> Marketing agency management: digital / social, brand, PR / content, media, data and research > Integrated digital programs across websites, search engines marketing (SEM), display advertising, email promotions, nurture and geo targeting. > Real time marketing personalisation: 1-to-1 customer touch point programs > Social media engagement strategy: Facebook, LinkedIn, Instagram, YouTube & Twitter. > Industry thought leadership: blogs, press releases, videos, case studies and opinion articles. > Dealer Network Marketing: Digital strategy and co-op marketing programs > Allocation and management of OPEX and CAPEX budgets> Business analytics and marketing attribution

Sydney, Australia

As Digital Marketing Manager i was responsible for Optus Business’s integrated digital and social marketing strategy. This included the review, development and implementation of key digital transformation projects and campaigns across business, enterprise and Government segments. I worked with internal senior stakeholders and external agencies to deliver best practice digital and social marketing programs that increased market awareness, engagement and new opportunities. Key campaigns and projects include:- Development of digital best practice guidelines and training for Optus Business Marketing team.- Digital and social training for Optus Subject Matter experts- Targeted search engine marketing programs- Targeted display advertising and remarketing programs- Website development and content updates for key strategic campaigns - Search engine optimisation- Social media community management and advocate program- Development of targeted social content campaigns across: Twitter, LinkedIn and YouTube - Optimisation of thought leadership material for digital and social channels- Support for the implementation and integration of new marketing automation system (Marketo) - Digital and social activation for Optus Vision 2014, 2015 events - Digital and social activation for Optus Future of Business Report 2014, 2015

North Sydney, New South Wales

I started working with ASX listed IT & Telecommunication provider Anittel during an expansion period that included the acquisition of over 15 technology companies across Australia. During this pivotal period for the company, i worked to consolidate, streamline, develop and implement a coordinated marketing plan across 15 regional and metropolitan offices.During this 3 year period I developed key skills across marketing, operations, management and strategy. Key outcomes included:- Review and development of a national marketing strategy - Execution of tailored digital, print and event marketing activies- Setup of a national inbound lead channel, management and reporting- Development of brand design, key messaging and collateral- Development and release of ASX/media announcements- Expansion and management of new teams; National Inbound Sales, Digital Marketing & Events, - Setup and coordination of annual client and market research programs- Built relationships with key marking partners/vendors to secure marketing development funds- Effective budget utilisation, reporting and executive stakeholder management.- Implemention of local office community sponsorship programs

Hobart, Tasmania

My work as a Account Manger at Tasmania’s largest IT & Technology company PKBA (Anittel) included sales, prospecting, proposal generation, client management, reporting and project planning/management. Across the 18 months i successfully built new client opportunities, expanded revenue share within existing accounts, secured recurring revenue contracts and completed a number of large IT implementation projects. I worked with a mix of client stakeholders from professional, government and not for profit organisations, including 10 Days on the Island, MAST, Bendzulla (Accurium) and Orchre Recruitment. My work with clients focused on helping them improve their business productivity/efficiency, reduce cost and streamline management of technology infrastructure.

Hobart, Tasmania

In 2008 i was shortlisted and selected in K2B, a Tasmanian Government graduate program designed to place marketing graduates into leading Tasmanian IT, Technology and Innovation companies. As part of the program, graduates participated in training programs and marketing workshops that were delivered by leading marketing organisations and industry experts. The training included specialised marketing strategy, planing, branding, communications, PR, and digital marketing programs. As part of my Marketing Support position in PKBA, i worked with local and national teams to execute tailored marketing activities, including website development, brochure copywriting, print advertising and events.

Master Of Business Administration - Mba

Bachelor Of Commerce - Bcom, Marketing

Bachelor Of Arts - Ba, Journalism & Media