🔹 Orchestrated digital agency collaborations for integrated marketing campaigns, ensuring cohesive brand messaging and maximum reach.🔹 Implemented influencer management strategies, enhancing brand visibility and engagement.🔹 Conducted paid media analysis to optimize advertising spend, driving increased ROI across digital platforms.🔹 Spearheaded successful D2C initiatives, cultivating a robust audience base and delivering measurable results.🔹 Strategically allocated digital marketing budgets based on brand and product focus for maximum impact.🔹 Negotiated celebrity endorsements, bolstering brand credibility and market presence.🔹 Secured sponsorships for brand-led events, ensuring extensive coverage through digital platforms.🔹 Oversaw product and model photoshoots, ensuring high-quality visual content aligned with brand messaging.🔹 Maintained updated A+ and B+ banners for all product SKUs, optimizing visibility and conversion rates.🔹 Executed digital-first PR campaigns autonomously, enhancing brand reputation and visibility.🔹 Introduced impactful taglines for product launches, redefining brand narratives.🔹 Implemented WhatsApp marketing and CRM strategies, driving personalized engagement.🔹 Led cross-functional teams across social, copy, and design functions, fostering collaboration.🔹 Spearheaded award-winning Digital campaigns, garnering industry recognition and accoladesAIDS Day Campaign 2022 #MakeADifferenceWithManforceManforce Brand Campaign 2024 #CondomNahiManforceBoloValentine's Day Campaign 2024 #PyaarMeinHighPopulation Day Campaign 2024 #ManforceHaiTohPossibleHaiFather's Day campaign 2024 #CoolestDaddyAcneStar Brand Campaign2024 #SearchNahiResearchPeBharosaHealthOK Gummies 2023 #YummyGummySelfieHealthOK Tablets 2024 #24HourActiveEnergy Brand CampaignHealthOK Tablets x Bikanervala 2024 - #JodiKamaalKi

KEY RESPONSIBILITIES:Lead a Team of 15+ members which includes CS, Tech, Social, Copy, Creative, SEOManage day-to-day client interactions to up-sell & cross-sell Digital ServicesResponsible for understanding clients marketing objectives/goals and agency deliverablesContributed to key strategic recommendations based on the clients brief and challengesDesign integrated 360-degree campaignsData mining to arrive at media innovationsReviewing Reports and Social Media DecksIdentify incremental business opportunitiesOversee Ad campaigns as required using various reporting toolsOversee financial discipline of the accounts handled

Brands: Adani Electricity, Medanta Hospital, Adani Realty, United Pressure Cooker, Azure Power, IFFCO-Tokio General Insurance Company, Bajaj Finserv

Brands: Havells Lighting, Havells Water Purifier, Adda247, Travel Nevada, Philadelphia Tourism, Hong Kong Tourism, Mankind Pharma Corporate, AcneStar, Relaxo, Bahamas, Flite, Merino Laminates• Responsible for end-to-end campaign deliverables including strategy & idea, presentation, creative, execution, performance & reporting.• Responsible for pitches and coordinating with the internal team in terms of ideation & brainstorming and delivering the final pitch decks.• Coordinated for website projects that included a complete overhaul of award-winning Mankind Pharma, Manforce website and regular maintenance for Merino Laminates, AcneStar, RingOut website.• Defined digital strategies for clients comprising social media content, performance marketing & media, creative outlook, influencer activation, SEO and campaign budgets for monthly, quarterly and annual plans.• Managed the media and performance marketing campaigns including defining the budgets and outcomes, platform selection, creative communication, optimization and reporting.• Delivered an integrated brand campaign for Merino Laminates by Merino Group by digital extension that included social media content & creative, promotions and influencer activation.• Key responsibilities included managing client communication and coordination with internal teams, revenue generation, research, reporting and analysis, and maintaining job & process sheets.• Coordinated with publishers for content tie-ups and partnerships for various brands to generate more visibility and mileage for the campaigns.• Managed teams comprising social media, content, design, strategy, media, website & SEO verticals at multiple levels.Award Winning Campaigns:- AcneStar #AcneExpert- Havells India - #ClipKaroSwitchKaro- Manforce - #ShutThePhoneUp- Manforce - #ManforcePowerplay- Mankind Pharma - #NeverDisappointHer- AcneStar - #FunnyWaysToHideAcne- Ring-Out #KhujliKamKar

Brands: Mankind Pharma Corporate, AcneStar, Ring-Out, Prega News, Kaloree1, Havells Lighting, VIACOM 18 - VH1 Super Sonic, Joy Moisturizing Lotion, Delmonte, Roposso, MuscleTech, National Tourism Boards, PathKind Labs, Fairfax Hair Energiser, Visa Dotcom.• Managed Influencer team with CS job role to fill in the gap and deliver the Influencer projects as per the pre-defined timelines.• Responsible for end-to-end campaign deliverables including strategy & idea, presentation, creative, execution, performance & reporting.
Coordinated for website projects that included a complete overhaul of Mankind Pharma, AcneStar, Ring-Out, Manforce Condoms brand website.• Defined digital strategies for clients comprising social media content, performance marketing & media, creative outlook, influencer activation, SEO and campaign budgets for monthly, quarterly and annual plans.• Managed the media and performance marketing campaigns including defining the budgets and outcomes, platform selection, creative communication, optimization and reporting.• Key responsibilities included managing client communication and coordination with internal teams, revenue generation, research, reporting and analysis, and maintaining job & process sheets.• Managed teams comprising social media, content, design, strategy, media, website & SEO verticals at multiple levels.
Campaign = Ring-Out #KhujliKamKar• afaqs! FOXGLOVE Award 2018 | Bronze | Best Brand Integration• INKSPELL (DOD Award 2018) | Most Cost-Effective Digital Marketing Campaign• Indian Content Leadership Awards 2018 | Best Content in a Low-Budget Marketing Campaign• The Golden Globe Tigers Award 2018 | Best Viral Marketing Campaignafaqs! FOXGLOVE Award 2018• Bronze | Best Social Media Design | Mankind Pharma Corporate• Silver(& Best In North) | Best Use of Social Media | Mankind Pharma Corporate• Bronze | Best Use of Social Media | Mankind Pharma - AcneStar

Clients - Broadway Retail, Digifish3 Training, HealthBuddy, ChiggyWiggy, Love Espot• Developed & managed social media marketing campaigns for effectively driving brand awareness, engagement.• Coordinated for website projects that included complete design & content of Broadway Retail, Ferns & Petals, Digital India, GoGoTrip, Going Solar and campaign microsite development for Digifish3, Digifish3 Training website.• Collaboration with bloggers & influencers.• Responsible for the delivery of rich media banners from storyboard designs to banners on online publications such as DailyHunt, Paytm, thus amplifying user traffic on campaign websites and social media channels.• Managed the content strategy for Broadway Retail, Digital India, GoGoTrip, Digifish3 Training, Going Solar, Digifish3.• Contributed to a community growth on Facebook for the Brand Page (Digifish3 & Chiggy Wiggy).• Digital Promotion & PR for brands of different genre like - Health & Fitness, Digital Marketing Agency, Political Campaigns, Digital Training, Retail Outlet Store, HR Consultancy, and many more.• Other responsibilities included handling promotional shoots with celebrities, presentations for campaign plans & reports, social media reports, digital research, drafting brief documents and design inputs for creative assets.

• Managed more than 180+ existing client base & new client base across Noida & Greater Noida.• Managed relationships with corporate clients such as brokers & builders like Supertech & Ajnara Homes and many other.• Created content pieces like website banners and promotion through mailers. Developed a holistic understanding of social media marketing and digital ad sales.• Selling ad space & prepared advertising campaigns on 99acres.com website to boost the online presence & response for the client projects.• Handled end-to-end business development initiatives including pitch presentations for clients such as Supertech, Welcome Infra, ATS Global, Gulshan Vivante, Paras Tiera, Sunworld Vanalika.• Worked in sync with the existing team members to solve the client's issue on priority and build a long-term relationship with the clients.• Understanding business requirements provided by the clients, analysing them, defining processes and workflows for quality assurance.• Cross Selling / Combo Selling, the advertisement products to the existing brokers and builders to increase the revenue on a whole.• Coordinating with the team and managing proper documentation of the Usage report, forever sheet, RM sheet, DAR sheet, Competition report of the new & existing clients so as to pitch the clients according to their usage pattern.

• Handled website, social media and on-ground activities.• Coordinated with interns for execution of various digital campaigns.• Managed relationships with various colleges TNPs & TPOs for college seminars and guest lectures.• Conceptualised and organised marketing seminar for the final year college students (B.tech & MBA Students).• Responsibilities included content creation, venue & vendor management, budgeting & approvals.• Coordinated with various vendors for quotes, negotiations and payments.• Drafted content for marketing communication collaterals such as website, bill boards, banners & brochures.• I did online branding in which I had to increase the Facebook likes on the official page of our company (UAS International - A unit of United Accrual services Pvt. Ltd.) overnight.• Further, in online branding, I had to increase the reviews & accounts on the Just Dial page of UAS International A unit of United Accrual services Pvt. Ltd.