Multi-faceted professional with 24 years of experience in: ~Marketing~Marketing Communication~Exhibition Management~Client Management~Business Development~Process Improvements Gained considerable experience in organizing reputed exhibitions, events & demonstrations;Planned publicity strategies & campaigns; liaised with clients & internal teams on budgets, timelines & objectives;Achieved a strong, visible social media presence & developed concepts with viral potential; Designed, wrote and/or produced presentations, press releases, articles, leaflets, in-house, journals, reports, publicity brochures, information for web sites & promotional videos;Organised promotional events such as press conferences open days, exhibitions, tours & visits;Expertise in launching exhibitions, executing floor activities & team management & representing International Exhibitions for Booth selling in India;Ensured adherence to brand & corporate messaging guidelines across the company’s websites & print & electronic publications;Developed a new advertising campaign which enhanced band image, communicated noticeable product benefit & augmented sales in the market;Coordinated with Marketing & Sales teams as well as key agency media partners to gather information towards analyzing efficacy & Return on Investment (ROI) of all publications, exhibitions & events;Developed & planned promotional campaigns that helped in building new start up company's & monitored effectiveness of the company's band strategies / marketing plans;Implemented strategies for necessary business promotion; developed database for marketing;Developed & implemented marketing communications & social media strategies;Generated strategic & tactical communication plans for various stakeholder segments at organizational & business unit level;Excellent interpersonal, communication & organisational skills in team management & planning;