A serial entrepreneur & professor & coach. I consider myself a PracAdemic = Practitioner & Academic.Following my corporate career I ventured out to found the Global Leadership Foundry and Beyond the Obvious.My expertise offers >30 years of B2B2C2G Marketing & Communications & Executive Education. Hands-on expertise from Mercedes-Benz, Rolls-Royce, MTU, Airbus Group, Airbus Cybersecurity, DTACT Data Analytics, Singapore Management University & National University of Singapore Business School & ESSEC & Emeritus (professor & program director) and AIESEC (NGO). My high energy approach: PracAdemic - a unique process of combining my deep industrial and NGO experience as practitioner with academic research / frameworks: Let's look at your real-life use cases and apply NEXT PRACTICE: learning best practice from the best in class processes of global organisations.I have earned a reputation for propelling start-ups, SMEs and MNCs, teams, and individuals for growth.Some major transformational achievements of renowned organisations: With my passion, energy, and proven methods I have been transforming SMEs & large operations and global organisations around the world. I apply my expertise to transform slow, change-resistant and highly complex silos into integrated and agile multi-cultural units. The same expertise I successfully apply to grow start-ups into robust organisations.Through my human focused, versatile and value-driven approach I am able to create business growth-driven solutions for customers, shareholders, communities, and stakeholders.Certified Executive Coach, ADKAR change management practitioner, Aperian Globesmart (Cross-cultural management), and Global Leadership Assessor.Author of "B2B Metaverse Marketing" (2023) and commentator in various Asian news channels.Creating value: putting strategy to work* pioneering start-ups and go-to-market in Data Science and GenAI* HO marketing & communications, Product Portfolio Mgt * transforming B2B/G into B2B2C and Technology companies* hands-on global, regional and in country team key account management & CRM, global marketing & comms, branding, digital, strategy, business development, supply chain and distribution management * regional go to market strategies, product launches and branding activities* over 20 years in NGO, B2B, B2C, B2G markets in Aero, Automotive, Marine, Power Generation, C&I and CyberSecurity sectors* 20+ years located in Australia, India, Singapore, France, Germany, Switzerland, UK, USA, Norway, Sri Lanka* Developing Executives and Leadership * Start Up Mentor
Commercial Excellence Partners
View- Website:
- commercialexcellence.co
- Employees:
- 11
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PartnerCommercial Excellence PartnersSingapore
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Founding PartnerBeyond The Obvious Jan 2023 - PresentSingaporeDigital Transformation has been on everyone's radar and the pandemic has accelerated both the need and the tech innovation. However, for many companies, it is still a long way to go. We enter the era of Web3 and the Metaverse in combination with Artificial Intelligence and many break-through technologies. This complicates the digital transformation, opens new opportunities as well as new challenges. A lot of things are or seem obvious, but in a fast-paced world, it is important to look beyond the obvious. It is about considering different angles, perspectives and experiences. This is where Beyond The Obvious adds value. With our deep experience across the world, across multiple industries and across traditional companies as well as startups, we bring a new perspective to your digital transformation.Wherever you are in between Europe or Asia-Pacific / Australia, we are there to work with you on a point challenge or on a longer transformation.Feel free to reach out to me today. Let's start a conversation! -
Adjunct Associate ProfessorNus Business School Sep 2022 - PresentSingaporeFaculty of Marketing, B2B Marketing, Executive Education Seminars, E/MBA Program for Asia-Pacific and Global Marketing -
Adjunct LecturerNus Business School May 2022 - Sep 2022SingaporeThe National University of Singapore is a world class provider of contemporary business and executive education: ranked #3 in Asia and #1 Asian Business School.
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PartnerCommercial Excellence Partners Jun 2023 - PresentSingapore
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Founder & Ceo // Entrepreneur // Data Analytics // Leadership Next Practice // Coach // SpeakerGlobal Leadership Foundry Sep 2015 - PresentSingaporeAt the Global Leadership Foundry we follow our passion: Forging LEADERS - CREATING the future. We love the opportunities created by transformation. And we want you to succeed in our disruptive world.We enable executives to become entrepreneurs - inside and outside of their organisation.We enable B2B2C companies to become human to human digital businesses, creating high return on investment. We deploy modern marketing, communications and customer engagement journeys. We forge individuals and teams which perform best in times of changes.We do this through three simple steps:One - become an AGENT OF CHANGE.Two - start your DIGITAL combined with your LEADERSHIP transformation.Three - enable you and your team as the leader to sustain the TRANSFORMATION FOR GROWTH. I have the privilege to provide you with deep board room insights from leading organisations like Airbus, Rolls-Royce, Mercedes-Benz and AIESEC, which will enable us together to avoid mistakes and go on a fast track for your agenda for success.If you are determined to sustainably transform your business and want to avoid making many of the mistakes feel free to arrange for an initial ten minute call with me on +65 8168 6244.globalleadershipfoundry.com -
Certified Marshall Goldsmith Coach, Career Transformation.Global Leadership Foundry Mar 2015 - PresentSingaporeAs a Marshall Goldsmith coach I enable teams to deal with the unexpected in a resourceful and resilient way. My qualification as career development coach is a valuable skill to have in order to develop team members, coachees and to continue the journey of lifelong learning and transformation.
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Creating Businesses For The Future In Data Analytics & CybersecurityGlobal Leadership Foundry Nov 2019 - Dec 2022SingaporeAs Interim CMO and Chief Growth Officer I help CyberSecurity Start Ups growing exponentially.
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Adjunct Faculty And Program DirectorSingapore Management University May 2015 - PresentSingapore And ApacSMU Executive Education is a leader in Asia-Pacific when it comes to apply modern expertise from both research and on the ground professionals. As lecturer and Program Director I help enabling high potential entrepreneurs and intrapreneurs to achieve their goals and visions. Achieving results from vision to strategy to execution. From laissez faire communities to process driven matrix organizations. From local to multinational businesses. -
Airbus Star Programme Member - Change Agents For Future GrowthAirbus Jul 2015 - PresentSingaporeA select group of global executives and industry thought leaders enlisted to participate in an advisory function with senior leadership at Airbus Divisions (Commercial Aircraft, Helicopters, Defense & Space). Ideator in numerous C-level workshops to discuss future strategic issues for Airbus and its associated group of companies. -
Head Of Group Marketing & Globalisation Initiatives / Cybersecurity Product Management & MarketingAirbus Jul 2016 - Dec 2019Toulouse Area, FranceDesigning the future customer experience through transformative marketing, customer engagement, internationalisation and disciplined disruption at the global leader of aerospace. We know that whatever made us successful in the past not necessarily will be a recipe for success in the future.We continue to shape the future: "We make it fly."Head of Airbus Cybersecurity Productmanagement & Marketing.
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Change Management Advisor And PractitionerProsci Oct 2015 - PresentSingapore -
Member Of The Board Of DirectorsAiesec In Singapore Jan 2010 - PresentSingaporeAdvisor to this non for profit youth organization. -
Angel InvestorIknewit Jun 2015 - Jan 2023Singapore / Kuala LumpurThe best way to learn about start ups is to get involved. Watch out for this exciting start up! -
Start Up Mentor & AdvisorIce71 Aug 2019 - Dec 2022SingaporeICE71 - Innovation CyberSecurity Ecosystem @ Block 71 is the incubator for CyberSecurity start-ups from all over the world in Singapore.Come and meet me at Block 71! -
Sales & Marketing Communications OfficerDtact Dec 2019 - Mar 2022Singapore, SingaporeAs the Chief Growth Officer (Sales & Marketing & Communications) of our Scale Up, I faced exactly the same challenges my peers, colleagues, coachees and mentees do: How to design a winning Go-To-Market strategy? When is our product ready? Which brand strategy? Which verticals do I serve? Where do I grow fast, how do I overcome market entry barriers? Which marketing agency? What is the difference to Corporate Communications? What budgets? Which people? Which channels? Which partners for growth? Which agencies to chose? How to convince investors? How to invest in the right portfolios? How to ensure we are an ethical and compliant company? All of this makes this role exciting. Together with the right team! -
Growth & Strategy Advisor & Mentor For Electric Battery Start UpSurge Analytics Mar 2020 - May 2021Singapore, SingaporeBreaking into the EV battery market with brillant people and ideas.
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Head Of Marketing Communications & Portfolio Management & Business DevelopmentAirbus Cybersecurity Jan 2018 - Dec 2019Toulouse Area, FranceLeading the Go-To-Market for the fastest growing business in Airbus: CyberSecurity for internal and external customers. Our exponential growth needed everything from optimisation of operations and product portfolio to a clear end-to-end customer journey. As a rather dysfunctional and young business we delivered to break-even after a short period of time. We launched military grade products and services which will add a new standard of cybersecurity levels to our customers (Airbus, Government, Defense, Enterprise).More specifically: Modern CyberSecurity is about risk mitigation and knowing the price you have to pay when you happen to become a victim of a cyber attack. How do you protect your data? How do prevent or detect cyber attacks? How do you recover after an attack? How do you trace back to the intruder? How do you benefit from analytics of historic cyber data?I led these critical questions for every organisation - small or large, local or global. They also become a matter of security of every individual: passengers aboard a plane, patients, tax payers, social media users, water & energy customers, ATM users, factories or any other digital end point.In my role I ensured that Airbus CyberSecurity keeps its unparalleled track record of protecting and securing your data as well as tracing back malware attacks to their origins. Often you may not even be aware of it, as Governments, Defence organisations or NGO's are securing your data with our expertise.Whether you are a passenger in an Airbus aircraft or helicopter, or downloading images or maps from one of the Airbus satellites and sharing them via social media - you can feel secure with Airbus CyberSecurity.We can't help it. It is in our DNA: When it comes to manufacturing things that fly, we only know a zero tolerance policy. -
Marketing, Communications, Customer & Transformation ManagementIntrapreneur From Rolls-Royce And Mercedes-Benz Sep 2015 - Jun 2016Singapore And Asia-PacificGlobally experienced Chief Customer & Digital Officer with MNC experience in Europe, Asia, North America.Established professional in (re-) designing the customer centric journey through transforming classic organisations into digital and key account driven players.Brought digital thinking into the boardroom and enabled entrpreneurial behaviour contributing to the bottom line and to growth.Brand architecture and crisis communications expert. -
Evp Of Global Marketing, Communications & Crm - Marine, Executive Team MemberRolls-Royce Oct 2012 - Jun 2015Singapore, London, AalesundExecuting an agenda for customer centric B2B and H2H growth for the largest global marine product and solutions portfolio in the industry. Implementing a disruptive digital agenda and Key Account Management, including CRM, as an agent of change by overcoming significant resistance against changing the old ways and silo thinking. Bringing in the voice of customers as driver for forward thinking strategies. Aligning the customer's ecosystem with our strategies in order to make the right decisions about products/services, sales channels and locations, people skills and engagement agenda.Empowering the global team to be the change agents carrying on the initiatives in their local environment.Influencing the executive and global leadership team to own and amplify the changes on operational and tactical level. As I have accomplished all of the above, I am looking for new challenges now.
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Head Of Global Brand Management & Digital Marketing, Marketing & Communications Asia-PacificTognum Germany / Mtu Asia (Since 2014 Rolls-Royce Powersystems) Aug 2009 - Sep 2012SingaporeGroup brand management world-wide, Group Digital marketing world-wide; MarComs for Asia-Pacific markets. -
General Manager Business DevelopmentRolls-Royce Power Systems Ag Aug 2008 - Jul 2009PuneSuccessful in entering new markets for diesel & gas engines and drive systems for the marine, power generation and industrial markets.
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Sales Operations & Marketing Communications Manager Australia-PacificMtu Detroit Diesel Australia (Now Penske) 2002 - 2008Sydney / Melbourne, AustraliaSupply chain management for Australia-Pacific region. Marketing and Communications for 9 brands; dealer & distributor network for Aus-Pac. -
Gm Sales Strategy & ControllingDaimler Ag 2000 - 2002GermanyManaging the product portfolio, marketing, branding of Mercedes-Benz Diesel Engines, Transmissions, Steering systems, Axles, Powertrain strategy -
Brand Management & Powertrain BusinessMercedes-Benz Ag 1996 - 2000GermanyGraduate program, Mercedes-Benz passenger cars brand development, Manufacturing site managment
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PresidentAiesec Germany --> Aiesec International 1993 - 1995Cologne --> BrusselsRepresenting the world's largest student led organisation in Germany then globally at the UN, to (non-) governmental and corporate and education stakeholders.
Markus Leonhard Keiper Education Details
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Executive Education, Mba Programs
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Executive Education
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Business Analytics For Leaders -
Singularity UniversityInnovation Partnership Program Alumni -
Marshall GoldsmithCertified Coach
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Prosci AdkarCertified Change Management Practitioner
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Akg BensheimAbitur
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Lecturer
Frequently Asked Questions about Markus Leonhard Keiper
What company does Markus Leonhard Keiper work for?
Markus Leonhard Keiper works for Commercial Excellence Partners
What is Markus Leonhard Keiper's role at the current company?
Markus Leonhard Keiper's current role is Partner.
What schools did Markus Leonhard Keiper attend?
Markus Leonhard Keiper attended Nus Business School, Universität Bayreuth, Singapore Management University, Imd Business School, Singularity University, Marshall Goldsmith, Prosci Adkar, Akg Bensheim, Nus Business School.
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