Atanas Atanasov Email & Phone Number

Remote

Berlin Area, Germany

I . Programmatic Account Management duties:1. Account management of Media Impact portfolio. Among our websites are bild.de, welt.de, idealo.de, finanzen.net, kaufda.de, metal-hammer.de, sport1.de and others.2. Setting up Programmatic Guaranteed, Preferred deals and Private Auctions in AppNexus, YieldLab, Smart and AdX.II. Technical Support duties:1. Working with AppNexus and Google Ad Manager ad servers; Exchanges and SSPs include AppNexus, AdX, OpenX, Index Exchange, PubMatic, Rubicon Project, YieldLab and others; active communication with the SSPs' account managers;2. Writing internal documentations on how to use them; troubleshooting, setting up of Floor Prices, Blocklists, Header Bidding and Exchange Bidding and various ad hoc tasks;3. Tackling bad ads - I have established and written a technical procedure for identifying and blocking unwanted ads.

Remote

I consult Publishers (via UpWork or off the platform) on how they can improve their ad revenue using an ad server, ad exchanges, holistic approach to serving ads, Header Bidding, Supply Side Platforms and running campaigns from direct advertisers and partner ad networks.So far I have consulted:1) The most popular website in Bulgaria about tennis;2) The most popular extreme sports digital media in Bulgaria;3) One of the most popular websites in Bulgaria about online discounts and deals;4) A German website about classical music;5) An American entrepreneur who is about to launch a music website supported from online advertising revenue;6) An Estonian website about airplane tickets discovery;7) A UK news website focused on the Polish community in Great Britain;8) A Canadian Comics website on setting up DFP;9) A Dutch entertainment website on GPT troubleshooting;10) A US website about homes and furniture.

Remote

I. Header Bidding set up.1. Submitting a website to multiple SSPs and Ad Networks.2. After approval generating PIDs for the Header Bidding configurator in the Ad networks' UI.3. Setting up the Header Bidding configurator and creating Line Items in Google Ad Manager.4. Following up each HB ad network setup instructions and implementing their PIDs in the configurator.5. Testing if the bids are coming in properly and everything is functioning OK.6. Preparing Launch Instructions for the Publisher and sending them the HB DIVs needed for the HB set up.7. Post implementation testing and making sure everything is OK.8. Discrepancy tracking and bid scaling respectively.II. Daily ad revenue optimization for the assigned websites.1. AdX Price Floors optimization. Creating PMPs.2. Setting up third-party ad networks' IO campaigns. Optimizing on a daily basis their CPM rates.3. HB impressions discrepancy audits and bids scaling.4. Revenue monitoring and backtracking.5. Regular ad quality checks.6. Implementing new HB partners, new Prebid versions, ad networks, ad campaigns, etc.7. Actively researching, educating and reading about new trends in programmatic advertising.

Remote

I. AdX duties:1) Setting up programmatic guaranteed deals in AdX. Using different strategies for establishing the CPM price for them;2) Setting up backup ads for AdX;3) Setting up at different Rules: blocking advertisers and categories, ad styles, etc.4) Generating Display, Video, Mobile In-app & Games ad tags for Publishers using AdX codes as hardcoded;5) Declaring "Sticky ads" &"Refresh ads";6) Assisting Publishers with ads.txt file implementation;7) Troubleshooting problems that Publishers might have with AdX rules, ad tags, ad serving, etc.;8) Converting AdX tags into Accelerated Mobile Pages (AMP) tags;9) Setting up and monitoring First look pricing.II. DFP duties:1) Setting up Dynamic Allocation for new Publishers by connecting their DFP to our company AdX profile (DFP - AdX integration);2) Creating ad units;3) Creating New Order(s) and Line Items (including Mobile) for the respective ad units + a general House Line Item to capture unfilled impressions;4) Setting up Video Line Items;5) Implementing programmatic Native for our Publishers;6) Creating Refresh ads by configuring the GPT ad code;7) Applying Passback tags from different ad networks;8) Creating AdSense (and other ad networks) Orders;9) Generating different reports;10) Applying different strategies to increase CPM and Fill Rate for Publishers;11) Troubleshooting. Researching and fixing different problems that Publishers might have with DFP set up, GPTs, ad serving, campaigns, etc.;12) Setting Up Key-value targeting.III. Others:1) Customer support duties – answering any DFP and AdX-related questions;2) New websites and mobile apps screening – making sure that the new websites we onboard comply with Google's Terms of Service;3) Google Analytics Traffic Screening – checking if the Publisher's traffic is safe via Google Analytics and SimilarWeb tools;4) Issuing monthly revenue invoices and reports;5) Configuring our internal reporting platform for new Publishers.

Sofia, Bulgaria

My duties at the AdTradr SSP department:I. Business Development:1) Prospecting: responsible for identifying and researching new publishers to grow AdTradr Supply business in the USA, Australia, and Canada; Making an assessment if a website is suitable for AdTradr's publishers' network using Alexa, Sandbox and other tools;2) Identifying of key contacts behind every website; 3) Researching for their contact details: name, email, telephone number, LinkedIn profile. Tools used: EmailHunter (known now only as Hunter), SellHack, LeadFuse, a Google Doc spreadsheet formula for finding emails, etc.;4) Cold approaching of the prospects with emails and calls using internally created by me approach and follow up system;5) Setting up a test campaign for publishers willing to test the AdTradr platform;II. Account Management:1) Making sure that everything in the test campaign is running smoothly for the publishers and they are happy with the results;2) Onboarding of new clients – setting up their profiles in our system, taking care of documents and administrative tasks;3) Explaining to customers programmatic advertising and answering any questions they might have;4) Making suggestions (with explanations) on how to improve the ad placements at the publisher's website so that it can bring more revenue;5) Creating Performance reports of AdTradr's publishers; identifying poor performance and actively communicating with the publisher to find out the reason for bad revenue and make steps to improve it.III. Operational tasks:1) Ad Tag Generation in DFP; 2) Creating Placements and Line Items in DFP; Setting up of price floors, Blocking advertisers and creating Block Lists, adding PassBack codes;3) Troubleshooting: running reports and tests to find out a problem with ad delivery;4) Testing ad script codes in Revive ad server;5) Working with DFP reports.

Sofia, Bulgaria

Appzio is a native app creation platform. While working for the company my duties were the following:1) Researching and identifying new markets;2) Prospecting of new clients by using tools such as SellHack, LeadFuse, EmailHunter, etc.;3) Identifying and establishing initial contact with potential clients via email and telephone; Implementing a "Following up" routine; 4) Conducting initial stage international B2B and B2C sales via email, Skype and telephone;5) Delivering presentations and educating potential customers on the use and benefits of Appzio's SaaS products;6) Writing down users' stories, understanding and articulating technical concepts and deriving solutions;7) Drafting proposals and quotes for potential customers;8) Following up to proposals. Constantly communicating with clients and partners via email & calls; identifying their needs and setting up next steps; 9) Researching and making propositions for Appzio's new products and identifying suitable markets for them; 10) Constantly striving to optimize and improve processes using tools such as Pipedrive: Sales CRM & Pipeline Management Software.