CURRENTLY at tech startup JAAQ helping to build the coolest mental health brand on the planet 🚀 + projectbyjoanna.comTHE ELEVATOR PITCH: Available by hours, day or project fee - depending on your business needs. Upbeat team player who helps time-poor people & brands with accessible strategic and activation support, with marketing & business growth. Versatile, experienced, & able to quickly slot in to any team to devise & deliver content marketing. BACKGROUND: Brands to date include - KISS FM, GRAZIA, SKY, SKY SPORTS, Global Radio, Disney, Bauer Media, Sainsburys+ MORE. I have freelanced professionally for many years delivering short term projects & FTC's in-house. From client servicing & project management roles with established brands; to helping to grow content marketing within agencies in scale-up mode. As if that hadn't kept me busy enough, I've squeezed in a start-up Director role twice too.RECENTLY: Content activation work with Bauer Media's award winning brand partnerships team, & performing an in-house role as Strategic Planning Officer supporting the Managing Director and Strategy & Content Directors at integrated agency Hunterlodge Advertising. Please ask for more detail.VALUE DELIVERED: Clients benefit from activation (senior project management) of commercial brand partnerships [example - Bauer Media owned brands - KISS, Magic, Grazia, heat world - & partners such as Sainsbury's & BSkyB]. Strategic content development (analysis, research, conversion of briefs, client workshops etc.) & implementation of existing marketing strategies & campaigns. That has included pretty much everything you can think of that's relevant to a brand today. From full traditional comms; rebrand projects; creation of brand partnerships & beyond. But at the heart of my work...is strategic content marketing. An area I am deeply passionate about. Having worked from every viewpoint of this industry it has armed me with a solid skillset to 'lend' to any brand or agency.

A hybrid role teaming strategic thinking within the business, with a specialism in content creation and production. Think responding to briefs, hosting team brainstorms, to pitching and presenting ideas. Then - following a project through from ideation to production. Output ranges from traditional advertising to social media video content - and all in between. The agency is formed of 40+ staff and has a wide range of clients from leading universities to brands such as Gatwick Airport. Superior knowledge, effectiveness and client servicing is the red thread in all work produced at the agency.

Director of events, client services (event management), business marketing (strategy & activation) and lead start-up business development (ultimately, maintaining a pipeline of business) for professional event prop and floristry styling business.Responsible for creation of brand, all marketing, and securing revenue via 300+ events in three years. Overseeing client management, existing client relationships, conversions and deliveries, and venue marketing partnerships. This successful start-up was sold privately in 2018 to allow for my family life, and a move back closer to London. The business runs continues to run successfully today, and was an incredible part of my career journey to date.

Senior client & account management, including renewal negotiations, of commercial brand partnership with NOW TV & KISS FM UK. Short-term contract to provide senior partnership management during upcoming renewal period. A 12 month renewal achieved during this short-term contract. The partnership continues to date on air.

Specialising in brand partnerships within the broadcast sector. Lead management of the full marketing mix surrounding the BSkyB and AEG partnership - Sky’s five-year sponsorship of The O2, London. Campaign and account management on the BSkyB account at this award winning experiential agency. Extensive agency role. GAD team leadership responsibilities.

Managing international partnerships between the Viacom brands - MTC, Nickelodeon - and global brands e.g. Pringles & Twentieth Century Fox. Full marketing mix including global events, TV production, budget responsibility, creative guardianship management and full responsibility for senior client relationships. Included the creation of raw european TV advertising content shot on location.

Interim support: Proud to have fulfilled my first independent contract with the formidable Customer Value team at Sky, helping to support and deliver vision and objectives for Sky's partnership with AEG at Europe's leading entertainment venue, The O2 London.Creating & overseeing the strategy, development and build of Sky Studios at The 02 - an amazing studio and product experiential space for the 7 million annual visitors to The 02. Providing senior strategy, experiential, partnership, media & communication support and leadership within a strictly scheduled and logistically challenging build programme of 3 months from strategy to live experiential experience. Amazing project, incredible learning’s!

Maternity cover contract working with the fantastic Strategic Partnerships team across all Global radio brands with responsibility for:- Working with commercial, programming and marketing teams to champion the now national Capital Radio brand- Developing and securing brand partnerships through agency and client relationships- Managing and retaining relationships with core long term business partners including Disney, Cineworld - Key agencies include Carat, Vizeum & Mindshare

Working with BSkyB, The Times & Nissan to name but a few, in a Director role at this fabulous West End integrated communications agency. Specialisms: Promotional marketing & Brand partnerships.Account Director on the BSkyB account managing Sky’s broadcast promotional & partnership investments. Reporting to Managing Director, within a team of Directors, managing the account team and overseeing all client servicing. Identifying and build partnership and promotional opportunities whilst embracing complex messaging hierarchies, competitor challenges and client KPIs – whilst generating profitable return on projects for the agency. Created innovative and effective content and mechanics within an array of TTL marketing channels. Maintained close daily client working relationships, staying up to date with client brand, challenges and strategy. Senior representation of the agency. Responsible for overseeing the client response process from pitch stage, through implementation, to research results and post analysis of return on investment. Development of strong, successful and profitable relationships with media owners, clients and industry figures/ bodies. Excellent attention to detail and risk management as responsible for final approval on all account output. Additional agency management responsibility: new business strategy, staff development programme, introduction of social media.

Formerly Capital Radio Group & now Global Radio.Account management to agency allocation whilst winning business from briefs. Working with programming to identify revenue opportunities from sponsorship, promotions and interactive opportunities for our radio brands. Campaign management of cross media solutions. A real from pitch to fruition role. Liaising daily with advertising and PR agencies, client direct, programming teams. Adopting the marketing objectives of many external brands across multiple campaigns.

Support to team responsible for Channel 4 co-production programming and rights distribution. Negotiating agreements, contractual procedures and arranging transmission materials. Organising programme markets including MIPCOM. Senior client liaison internationally.

General office duties within the production of office for the TV phenomenon ‘Teletubbies’