Projit Sen Email & Phone Number

Utrecht, Netherlands

Amsterdam Area

• Developing and driving the EM Group brand, marketing and campaign strategies across global iGaming markets.
• Managing day-to-day marketing requirements for the business.
• Leading the delivery of marketing messaging across social media, website, other digital (including Google Ads and email) and offline channels.
• Driving tech-driven projects, including website and CRM launches, to enhance business efficiency and stakeholder experience.
• Integrating SEO, AI, video content and other tools to strengthen marketing efforts and further empower EM Group's expertise within its industry.
• Tracking campaign performance, developing benchmarks and driving improvements in strategy.

Amsterdam, North Holland, Netherlands

• Looking after all marketing initiatives (offline and digital) for the businesses in The Netherlands, Switzerland and Germany.
• Collaborating with business heads and sales teams to drive growth strategies in corporate services, private market and fund management businesses and build plans to increase client engagement and improve partner.
• Consolidating market trends and insights, and driving them as events and social media content to increase brand equity.
• Collaborating with managing directors to present marketing strategy and deliver on marketing initiatives.
• Managing the marketing budget for the countries that were being looked after.

Utrecht, Netherlands

Wellabee's core business lies in its science-backed platform which helps companies and their managers to understand their employees better. The platform is intuitive, easy-to-use, people-centric and provides insights into the issues being faced by members of teams within companies. I was a part of the Marketing Strategy Consultancy team which took part in.

Mumbai, Maharashtra, India

• Senior Manager - Marketing and BrandResponsible for:
• Developing, building and establishing the Piramal finance brand from its start-up phase to high growth phase.
• Leading the development and execution of customer-facing marketing strategies on digital and traditional channels.
• Translating product value propositions into tailored and customer-validated (through interviews, sentiment analysis and surveys) content and marketing concepts.
• Managing participation in events for lead generation, generating demand and brand awareness.
• Analyzing metrics to learn about performance, develop benchmarks and drive improvements in marketing strategy.

Mumbai Area, India

• Responsible for:
• Planning, developing and executing product marketing collateral, activations and events
• Facilitating joint marketing with partner real estate companies.
• Development and conceptualization of marketing content.Accomplishments:
• Relationship with Real Estate companies - Brought in a structure and proactiveness for the management of real estate company relationships from a marketing perspective. These real estate companies were essential to the.
• 'Aawas' Events – Played the role of marketing lead for the largest series of events for the company. These events were executed from 2015 to 2017, took across India and housed the biggest real estate companies in the.

Mumbai, Maharashtra, India

• Responsible for:
• Planning, developing and executing marketing and promotions of retail banking products
• Creation and execution of campaigns directed at mass and premium customer segments and non-resident India customers.
• Supporting the marketing effort in India for the Liverpool Football Club sponsorship.
• Supporting the marketing effort in the Standard Chartered Mumbai Marathon 2012, 2013 and 2014.
• Creation and execution of branch branding across branches in India.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services

Activities and Societies: • The UtrExe Challenge – a zero emission Schiphol airport challenge involving 2 leading business schools. • HEC.

Bachelor'S Degree, Journalism And Mass Communication

Bachelor's Degree in Journalism and Mass Communication

International Baccalaureate Certificate

Studied History, Geography, English, Spanish, Mathematics, and Design and Technology. Vice Captain of the School Cricket Team. Student.