Brand design for FIZ, an SME Fintech startup in PortugalConceptualised and executed brand design, including typography, iconography, and illustrationsDesigned and developed a multilingual landing page using FramerCreated performance materials and communication assets, including email templates and bannersEnsured brand consistency across various languages and platforms

Led the 0 to 1 design strategy for Playgama, an HTML5 gaming platformSpearheaded design initiatives, including product portal, developer office, and Telegram botDeveloped brand platform and created a distinctive fennec mascot for the companyOversaw design of scoop features, enhancing user experience and platform functionalityManaged end-to-end design processes, ensuring cohesive visual identity across all touchpoints

One of the first three hires in the company, playing a crucial role in shaping the division from its inceptionLed all non-product design communications for Yandex's fintech division, overseeing art direction, management, and team hiringSpearheaded brand development for Yandex Bank, Yandex Pay, and Yandex Split from the ground upGrew and managed a diverse creative team of 20+ professionals, including designers, producers, art directors, illustrators, and editorsEstablished efficient workflows and collaboration processes with product design and marketing departmentsOrchestrated comprehensive brand launches across online and offline channels, including:Design and packaging of physical bank cards, Bank website design, Development of illustration styles, Creation of promotional materials, Execution of 360° advertising campaignsBuilt the HR brand for Yandex's fintech division, enhancing talent acquisition and retentionFor Split:Spearheaded the visual communication strategy for Yandex's innovative BNPL serviceCollaborated with the CMO to recruit and brief agencies for naming and brand platform development under tight deadlinesDesigned and developed the company's in-house website, ensuring alignment with brand identityLed the creation of a comprehensive brand book, translating agency concepts into actionable guidelinesDirected the production of a custom photo bank for the service launchOversaw the creation of promotional videos to support marketing effortsOrchestrated B2C and B2B campaigns across online and offline channels, with a focus on key integration points like Yandex MarketEstablished efficient processes for the marketing department to create time-sensitive promotional materials for partnersConceptualized the premium version of Split, expanding the service offeringLed the development and execution of a 360° federal advertising campaign, including agency selection, briefing, process management, and art direction

Led a significant brand redesign following Yandex's acquisition of Auto.ru, creating a lasting visual identity that remains in use todayPlayed a key role in Auto.ru's rise to market leadership in Russia's automotive classifieds sectorEstablished and managed an in-house communications team, including producers, designers, and art directorsDeveloped and coordinated remote teams of freelance illustrators and designers to support creative projectsImplemented seamless design processes, fostering collaboration between product design, marketing, and HR departmentsOversaw the creation of 15+ federal advertising campaigns, including the production of over 100 successful TV commercialsDirected the selection and briefing of production companies for high-impact video contentCurated the design strategy for Auto.ru's automotive media platformSupervised office design to align with brand aesthetics and improve work environmentLed the design of HR branding initiatives, internal events, and merchandise, supporting the recruitment of high-caliber developersSuccessfully managed the transition of leadership by hiring and training a successor before departureKey Achievements:Transformed Auto.ru's visual identity, contributing to its market-leading positionEstablished a robust in-house creative ecosystem, enhancing brand consistency and marketing effectivenessDelivered multiple successful national advertising campaigns, significantly boosting brand awareness and user acquisitionStrengthened employer branding through strategic design initiatives, aiding in the recruitment of top tech talent

Joined as one of the first three team members in an early-stage AI startup focused on ethical AI solutions for creatorsPlayed a pivotal role in conceptualizing and preparing the startup's pitch, contributing to securing over $4 million in investment by 2024Led the design and product management of the MVP for both web and mobile servicesCollaborated closely with the founder and CTO to shape the startup's vision and product strategyActively participated in recruiting key team members, including developers, designers, and the Chief Product OfficerContributed to the development of an ethical and functional AI model, balancing creator needs with responsible AI practices

Directed the creation of interactive cultural infographics, managing a team of two designers and an editor to produce engaging digital content.

Created brand design, posters, fanzines, website, and promotional materials for a prominent music club and agency in Moscow.

Designed book series and covers for renowned authors including Eduard Limonov, Jonathan Littell, Walter Benjamin, Arkady Gaidar, and Serge Gainsbourg at a leading independent publishing house specializing in contemporary philosophy and cultural studies.