Labor of passion coming true. Built by investors for investors. Here to empower you to evaluate real estate investments easier, track performance holistically and build wealth smarter through syndications. This is not a sponsor marketplace, this is a tool just for you. Sign up to stay up to date at http://wealthsyndy.com or reach out if you would like to talk investments!

After 20+ years in development and analytics I have decided to take a very extended sabbatical. For now I am traveling the world and in the future, we will see!

MeasureCamp is an open, free-to-attend unconference, different to any other digital analytics conference held around the world.The fourth San Francisco MeasureCamp will take place in 2019. Sign up for our mailing list to hear about the date here: http://sanfrancisco.measurecamp.org/MeasureCamp is an unconference, the schedule is created on the day and speakers are fellow attendees. Everyone is encouraged to discuss and participate in sessions, even to lead sessions themselves. You focus on what YOU find most interesting and useful.Join us and experience this great format and learn and network with your fellow digital analytics enthusiasts! Check out this video from London to get a better idea of what to expect: https://youtu.be/lfuMHgNJy6YMeasureCamp San Francisco is a non-profit organization. The unconference is free for our attendees. If you would like to be a sponsor and support the digital analytics community please contact me!

Upon successfully establishing a Web Analytics program, took control of the Product Analytics organization as well, leading over 20 product and project managers, engineers, analysts, and a development manager to enable better data collection for 40 highly customized applications.Oversaw the engineering of proprietary in-product SDKs, data pipelines and analytics tools to facilitate data collection.Drove strategy and execution to transform billions of events into searchable and parsable data information by aggregating, ingesting, and segmenting raw data. Translated business requirements into useful analytics and reporting by maintaining high-level vision of data architecture and platform integration.

Supervised a senior product manager and 4 web analytics engineers, while managing a $1.25M CapEx budget allocated for equipment purchase/maintenance and web technology. Worked cross-functionally with Engineering, Data Management and Data Science teams to ensure effective integration with attribution and back-end models. Evolved and modernized Web Analytics through a strategic focus on capturing and preparing data. Established full GDPR privacy compliance while standardizing and expanding usage of Google and Adobe Analytics from 30 websites to 120 localized websites and microsites. Converted marketers into analytics champions by producing user-friendly dashboards and data visualization tools embedded in web pages, resulting in a 40% reduction in ad hoc report requests. Increased active internal user base 250% (to over 400 users) by evangelizing Analytics program and implementing analytics training company-wide. Defined and executed on-site personalization through use case definition and vendor selection in collaboration with Marketing, Sales, Engineering, and ABM. Guided 5-month Tag Management System (TMS) transition, including defining data models.

Managed 5 engineers and 1 manager, including teams for both internal and external development handling mobile/web front-end development. Harvested invaluable data from ecommerce websites selling physical and digital products by supervising integrations of Oracle AGT Commerce with Adobe Experience Manager (AEM/CQ) and Endeca Experience Manager. Provided a robust data layer across the platform by leveraging Google Tag Manager and Enhanced Google Analytics feature.Led start-to-finish web analytics implementations for mobile and desktop ecommerce websites, from requirements gathering and needs analysis through deployment and training. Created self-service analytics administration and provided ongoing analytics training for Marketing and Development personnel, leading to a 50% increase in adoption. Reduced time-to-market by 75% through a restructure of development ops and establishing flexible mobile integration across proprietary devices.

Led 5 software developers in building mobile and web applications, ultimately assuming ownership of Analytics and Customer insights across all platforms. Managed the cross-platform app development of over 20 components for LeapFrog consumer products through successful coordination of offshore and on-site teams. Devised app analytics strategy and protocols for desktop applications as well as new iOS mobile application. Oversaw Web Services and CMS integration for iOS application development to simplify the content management process and add flexibility to content delivery by utilizing multiple devices and operating systems. Launched multi-platform application support for 10 connected devices. Managed cross-functional work with Application Development and Embedded Devices teams to provide technical compatibility. Concurrent with Desktop/Mobile App responsibilities, sourced and managed a new taskforce of 7 highly qualified C++ engineers focused on ecommerce and web development. Consistently collaborated with business, creative, and technical teams.Managed primary ecommerce website’s first-generation analytics integration, including utilizing A/B testing to increase conversions and optimize UX. Facilitated device connectivity and content management utilizing integrations with web services, ecommerce, and DRM.

Designed firmware for components of Leapfrog’s award-winning educational toys over a 3-year period, including an interactive pen with internal computer to assist students with schoolwork, and a handheld learning game console.

Designed and developed websites, digital museum exhibits, and interactive media for a range of clients.