Muhammad Ibrahim Email & Phone Number

Kassel, He, De

Berlin, Germany

- Published 24 monthly competition reports analyzing SEO, SEA, TV, and app store campaigns to drive impactful, data-driven strategic decisions against market competition - Forecasted growth through efficiency curves for a €70K budget increase, leading to a remarkable projected 15% improvement in campaign performance- Crafted AI-powered high-conversion Google Responsive Search Ads (RSAs) for car selling, Car leasing, and Car price estimation campaigns by leveraging insightful copywriting strategies & keyword research, resulting in a 10% increase in traffic, a 5% boost in lead generation, and a 10% reduction in cost per lead through optimized CPC, CPM, and CVR- Monitored B2C performance dashboards for PPC, Paid Social, Affiliates, and display advertising channels, ensuring budget optimization and maximizing conversions to reach new heights- Allocated a €40K seasonal budget increase across Google, Bing, Meta, and affiliates, enhancing cost-to-conversion efficiency and driving impressive ROI- Conducted market research on over 20+ affiliate partners, forging stronger partnerships with automotive affiliates and elevating car leasing performance by 15%- Tested AI-powered Google Vehicle Ads, achieving inspiring results with a 15% increase in impressions, a 20% click-through rate (CTR), and a 15% rise in conversion rates- Enhanced Google Ads performance for automotive listings by integrating Google Vehicle Ads with Performance Max campaigns, leveraging cross-channel targeting and automation to increase lead quality and visibility across Google’s ecosystem- Leveraged tools like Data.ai, Sistrix, and Search Metrics, Google Search Trends to analyze organic traffic, paid search visibility, market share, and campaign performance, unlocking new growth opportunities

Berlin, Germany

- Led an internal merchandise project over three quarters, enhancing visibility and brand awareness through effective product design and quality management. - Executed merchandise distribution via an external e-commerce platform "Mulla", successfully managing operations for 300 users over nine months. - Monitored brand integrity using Penetrace over three quarters, focusing on awareness, perception, market penetration, and user preferences over our competitors. - Researched and implemented brand governance strategies, achieving 100% brand consistency and improving brand integrity by 20%. - Supported digital outdoor campaigns for rebranding and sustainability efforts, enhancing brand awareness, visibility, and engagement. - Crafted agency briefs for sustainability campaigns and executed cross-functional strategic communications with both internal and external stakeholders. - Conducted quality assurance for the internal design platform in collaboration with the UX team, ensuring 100% brand consistency and user experience. - Performed cluster analysis on user experience for three sound logos, ensuring effective auditory branding and a higher engagement rate.

Leverkusen, North Rhine-Westphalia, Germany

- Conducted quality assurance for web content across twenty-three European Mazda websites (Markets/NSCs) in UAT and PROD environments. - Supported the Go Live phase by performing testing and issue tracking, ensuring efficient customer engagement, optimized user experience (UX), lead generation, and consumer conversion.- Executed cross-functional stakeholders management i.e., IT developers, Brand Management team, content agencies, and 26 Mazda National Sales companies across the entire EU market to align with the required web content strategy and user engagement needs - Collaborated with Mazda's twenty-three national sales companies across Europe to report and resolve visualization bugs on Mazda websites using Jira and ServiceNow (SNOW), addressing customer engagement and lead generation issues.- Coordinated with the content agency on the rollout of carline updates, digital showrooms, development, deployment, integration, and optimization of web content.- Analyzed user experience (UX) and behavior using Content-Square-Digital and created custom reports to support data-informed strategic decision-making.- Investigated web traffic and campaign performance against various KPIs using Google Analytics, and visualized the insights to make research-informed decisions for web content optimization.- Conducted A/B and multivariate testing via Google Analytics to compare and optimize different versions of landing pages and their content, investigating user behavior against various KPIs, ultimately leading to enhanced consumer engagement, improved UX, and increased profitability.- Optimized and managed web content using a Content Management System (CMS), resolving marketing, branding, and lead generation issues.

Berlin, Germany

Managed Company's various social media accounts, and created & launched social media marketing campaigns, thus enhancing customer engagement by 21%Raised brand awareness by incorporating paid promotion campaigns, managed brand reputation via brand activation campaigns as well as implemented social media organic growth strategiesCreated enticing textual & visual content for social media, to engage the end audienceSupported my team regarding the monthly digital content plan, and assets selection for social media channels i.e., Facebook, Twitter, Instagram, TikTok, Snapchat, and PinterestAssisted the team with asset management, content deployment & optimization of the WebsiteGenerated web traffic & leads via SEA campaigns & strategic social media planning & implementation with an SEO perspective and investigated campaigns' performance, UX & user behavior via Google AnalyticsCreated weekly & monthly newsletters with the collaboration of a PR agency to convert leads into customers via email marketingSupported the team to conduct competitors' analysis & keyword research via SEMrush to align SEO strategy

Msc., International Economics And Management.

Pursued MSc. International Economics and Management with a focus on Digital and Social Media Marketing. Master's Thesis: Social Media.

Bachelor Of Business Administration (B.B.A Hons)., Marketing

Completed Bachelor of Business Administration specialized in Marketing & Brand Management.