Managing Marketing & e-commerce D2C division specializing in a multichannel sales approach.

• Successfully launched and grew E-commerce business using Amazon Seller Central and Flipkart Seller profit growth for the year 2018-19 is 55% and overall being 600%• Earned the ‘Amazon’s Choice’ badge for 5 of 5 SKUs.• Directing the SEO, SEM operations for its E-commerce properties.• Running email marketing, Amazon Advertising PPC, and Headline Search Ads using industry best practices.• Worked with the design team to develop all assets for the web store including product shots, banner ads, and a cohesive design look for the brand store.• Monitoring competition, identifying opportunities, and recommending ideas that can be leveraged for the business.• Successfully executed Go Local – (Virtual principal place of the business program) North, South, East & West clusters. Which gave a financial advantage to the organization by saving on shipping costs.

• Helped increase web sales consistently by 70% since October 2018.• Managing all aspects of the e-commerce division and overseeing daily operations that include managing Web Store and Amazon Seller Central.• Providing e-commerce advertising solutions.• Monitoring and analyzing sales activities and trends based on data analysis of future replenishment orders, pricing updates, and products requiring potential revision.• Worked with 3rd party web development team to create brand Web Store and Customer Support

• Managed SEO and PPC campaigns (Facebook Ads Manager and AdWords).• Managed the Autologue Design YouTube channel.• Grew the Instagram fan base organically from 1000 to 28000 followers (currently at 146k). Making it one of the channels for sales conversion.• Overhauled the website and brand image in close conjunction with internal and 3rd party designers and developers.• Implemented multiple targeted email campaigns to drive traffic to the company’s new website.• Increased incoming quality leads by engaging in Reddit, Automotive forums, and Facebook groups.• Used tools Buffer and Hootsuite to automate around 60% of the day to day social media postings while not sacrificing quality.

eCommerce Marketplace Management