In love with the Internet since 1996Digital native professional since 2001Digital Marketing and Advertising professional since 2003almost 20 years of digital marketing and advertising management, developing, planning, managing and selling marketing and advertising strategies on digital media I have a consolidated experience, first held as sales manager in Internet companies and in several prestigious online sales houses (Virgilio, Veesible, Banzai Advertising, Tradedoubler), then as consultant and specialist in digital agencies.In my role I deal with strategic consultancy and planning of marketing activities and advertising campaigns, web analytics and analysis of performance results generated by adv campaigns, organic, direct, social and any other kind of web traffic sources.Besides I approach the world of Big Data and Data Management Platforms and Custom Data Platforms for the elaboration of data driven marketing strategies based on the use of data coming from CRM and 1 °, 2 ° and 3rd data partyHARD SKILLS: Digital Strategy, Performance Marketing, Web Analytics, Search Engine Optimization, Content Marketing , Inbound Marketing, Search Engine Advertising, Conversion Rate Optimization, Data Driven Marketing, Programmatic Advertising, Social media Advertising, Lead Generation, Digital PR, E-mail Marketing e CRM, Display Advertising, Mobile Adv, Proximity MarketingGoogle Analytics, Google Tag Manager, Google Ads certificate specialist SOFT SKILLS: Marketing management, Account management, Client Management, Business development, Sales Management