Consumers don’t know it, but their personal information is being traded and sold in support of a $10 billion legally-operated industry. Without their participation, and without their consent. The result is volumes of unwanted mail and solicitations, and increased potential for identity theft. ProQuo is turning that model upside down. We’re putting consumers in control of their own personal information, helping them to receive the offers they want and eliminate the ones they don’t. Founded and led by pioneers who built key identity management and privacy infrastructure widely in use today, ProQuo is the first company whose primary contract and trusted relationship is with consumers rather than companies. In fact, consumers’ personal information will never be shared outside of ProQuo without their express consent – ever. ProQuo is funded by Draper Fisher Jurvetson.