• Responsible for demand forecasting and sales planning of 14B PKR portfolio in 2023 Vs 20B PKR in 2024.• Managing 133 Strategic and Nonstrategic SKU wise products forecasting and mapping VS off takes.• Slashed Rs. 100/bag logistics cost and saved Rs. 3.5M in two months.• Trained WH staff, decreased 5% wastage and saved Rs 100/Bag on handling cost.• Head product planning and product marketing of a major portfolio of fertilizer business, i.e. approx. 1 B PKR of FMC revenue• Orchestrated and synchronized logistics of 30k MT Ammonium Sulphate, from port to the end user in 2021.• Directed contract negotiations with suppliers and customers, achieving a 20% improvement in service delivery and reducing operational costs by 10%, while ensuring strict compliance with Service Level Agreements.

• Formulated sales strategies for digital products, achieving gross sales of USD 2.4M/year.• Supervised and performed Amazon product-hunting campaigns and rankings; determined price schedules and discount rates.• Head team of 3 technical managers for ongoing projects and future leads. • Reduced inventory carrying costs by 10% through effective supply and demand evaluations.

• Achieved 17 kt (Thousand Ton) out of 33 kt of Annual target within 7 months. • Increased market penetration and maintaining brand equity, achieving annual targets within 3 months of induction• Discovered and cultivated 10 key accounts to secure additional revenue streams; pursued deals, and curated a prospective customer list derived from strategic marketing data within our CRM

• Undertook market research and competitive analysis to identify gaps in key market segments; applied industry-leading practices in alignment with benchmarks.• Orchestrated contract negotiations with wholesalers, truckers, and CCRI resulting in a 20% reduction in transportation costs, saving 500k annually • Effectively handled capital budget through material and logistics management, dedicated dealers, and service agreements for better vendor management.

• Oversaw 22 warehouses spearheaded and commanded 901 operations, orchestrating the shipment of 3500MT (metric tons) from field warehouses within 4 days, effectively mitigating dealers exposure to additional tax impacts on previous orders• Verified and completed hiring and de-hiring documentation of 12 storage spaces.• Completed internal/external quality audits according to OSHA, and DuPont; achieved Compliance with internal policies, scored good ratings in 1ST and 2nd Party Audits,Trained 70 workers on Fire Safety.

• Launched Secondary Sales Tracking platform on full scale: kick start merchandising for the first time in Multan to drive sales and fortify product portfolio.• Helped in maintaining 80% market share with ongoing advertising and on spot displays during the start of each month.

• Overhauled succession program with the start and implementation of New System of resource planning named HIT BY TRUCK; for ongoing change management process.• Instated first ever method of managing Individual skills of all employees of IT Division and put into action Rational Portfolio Management.• Focal person to recruit, screen, and interview candidates to fill vacant positions; process and review employment applications to evaluate qualifications or eligibility of applicants; had a hand in selection of candidate and extend the job offer.