Peter Roschin Email & Phone Number

Moscow, Russian Federation

Hotel chain sales management through brand website and external resources (Russia \ Germany \ Austria \ Israel)- Budgeting, calculation of efficiency- Creating a media plan for online marketing activity- Launch / development of new services- Management of content, promotions and special offers

Москва, Россия

Key achievements:• The number of web orders increased by 30%;• Launched six additional online stores;• Organized logistics network for delivery across Russia;• Call center - number of missed calls decreased to 1%;• Increased the website conversion into orders; Improved the website content.

Москва И Мо

• Strategical online sales planing and management based on P&L with the goal - EBITDA;• Operational management;• Enlargement of the delivery options for clients, including shipment throughout Russia;• Development, implementation and improvement of customer service standards;Management of two online stores includes the following blocks: finance, warehouses&logistics, sales department, internet-marketing, IT. 80 employees total.Achievements:• Trade turnover in 2016 is more than twice as high as 2015. Similar growth continues in 2017• LfL average bill +30%, SKU in order +15%• Reduction of costs for operational processing (sales/logistics).Implemented large-scale projects:• New website (front\backside);• Additional online store (separate P&L) in a dedicated IT system with no affiliation with the parent company.• Logistics service (Dedicated legal entity);• Webshop warehouse 1500m2 with WMS, 3500 SKU, daily suply from retail shops;• Delivery across Russia;• Fast pickup from retail stores;• Motivation of customers for repeat sales + combining offline and online sales.

Moscow

Management of the Moscow branch of Internet commerce and corporate sales.The subordinate department of retail sales, warehouse, delivery service. Development and launch of activities that contribute to an increase in sales in the e-commerce channel. During his time:• Increased conversion rate order->money;• Reduced operating costs of the delivery service;• Launched a project on the implementation of third party suppliers;• Launched \ improved a number of mechanisms in omnisales, which led to a doubling of sales of this segment.Management of corporate sales, sales of card products and certificates.• Increased the volume of wholesale sales of card products, certificates, the main product of the company.Total number of employees: up to 100.

Москва, Россия

• Sales Management: assortment-planning, margin management, SWOT analysis; presentation of sales strategy to CEO; sales management system reorganization; P&L management.• Management of the call-center: Development and implementation of the sales-scripts, development and launch of the CRM based on 1C (regular training and monitoring indicators). Average conversation time with customers was reduced from 10 to 2 minutes. Implementation of cross-selling & up-selling processes.• Marketing management: establishment of the marketing strategy (CPA, CPC, SMM, SEM\SEO, partners, etc.); classification of the main commodity groups, sales channels; monitoring and analysis of ROI for the advertising channels. An average conversion rate is 1-27% (depending on the channel).• Project Management: online store website development: Bitrix (CMS), Backoffice (1C); participation in tenders and selection of contractors, design of the functional requirements and technical specifications (Usability, A\B testing, conversion). Development of NOVLINE’s website and several B2B web-based systems integrated into the overall structure of the IT.• Logistics network design for the Moscow region and Russia including express delivery service. Cost Per Order was reduced by half.• Organization and management of the online store in Ukraine (with centralized control and local warehouse).• Organization, maintenance and support of B2B e-commerce.During my work the company's sales were increased by more than 20 times: turnover - up to 10 million rubles per month, assortment - more than 15k SKU, an average margin – up to 70% (the highest among competitors), unique visitors - up to 7k per day; approximately 100 orders per day. The staff consists of 20 employees

Moscow, Russia

Development and implementation of the Information System for the automated monitoring of vehicles on the basis of GLONASS/GPS terminals with GLONASS-112 program. Car multipurpose terminal and server/client software was created "from scratch". Successful implementation and warranty support on the customer's cars.• Project presentation and defense in the Ministers’ office of Tatarstan Republic. • Ensuring receipt of the state subsidies: documentation design development (concepts, technical and functional specifications) and financial documents (business plan, project budget).• Project team management: control and coordination over design development and operational documents, including coordination of project documentation with the customer and developers; Control over compliance with the schedule of the project.• Working with government customers and commercial companies: negotiations, presentations, preparation of business proposals, contracts and agreements, control of supplies.• Negotiation of the terms of a contract with customers at the first stage of the project and fulfillment of the contract conditions.• Recruitment for the regional office.

Moscow, Russia

Business Management: several online and offline stores (mobile phones and contracts).Job responsibilities:• Total operational management and supervision of all departments.• Study, monitoring and analysis of the market. Strategic planning for business expansion.• Team formation, personnel management, setting goals and monitoring their implementation.• Job descriptions development for the staff.• Participation in negotiations on the wholesale supply, preparation of business proposals. Purchase of goods abroad.• Development and implementation of business processes related to the business optimization.• Management and coordination of budgeting, coordination and cooperation with financial and regulatory organizations.• Capital management, financial control.• Improvement measures related to the network distribution, costs reduction, employee motivation.• Installation of modern automation systems (1C).Achievements: Creation, and optimization of the Company’s organizational structure. Establishment of business relationships with Russian and foreign product suppliers. Assortment was increased from 50 to 1000 items. Integration of the automatic processing system of customer requests, stock control and orders. The average daily volume of orders increased to 100. Turnover increased up to 50 million rubles per month. The staff consists up to 50 employees

Инженер, Computer Science And Engineering, Automated Information Processing

Education record