Leading a hands-on startup team within accelerate360, spearheading performance marketing content development strategy.•My team researches, creates and optimizes articles that drive audience engagement and enhance brand authority.•Collaborate cross-functionally with teams across the company to align content initiatives with business objectives.•Implement best practices for content production, including editorial guidelines and performance metrics, to ensure consistency and quality across all published materials.•Analyze audience data and search trends to refine content strategies, boost traffic and maximize revenue through affiliate partnerships and ad placements.