Facilitate businesses in developing e-commerce business setup, Retail Operations Management, Digital Marketing & Retail Sales.Working on (Sales & Marketing) - Online Marketplace Sales (Multi-Category)o Sales, Marketing & Relationship management with all online marketplaceso Revenue planning and generationo Plan & participate in online marketplace promotions and special eventso Traffic, sales and performance analysis and do course correction o Oversee merchandising planning, trend spotting, strategic cataloguing and pricingo Improve product visibility through tactical marketplace PPC and paid social channelso Business process re-engineering for optimum operational efficiencyo Advertising planning, budgeting & execution o Customer retention through CRM initiativeso Operations improvement for higher Digital Marketingo Build brand through effective communicationo Track metrics like CTR, CPM, Conversion% and ACoSo Key digital marketing KPIs mapping and do need-based strategic changes for maximum impacto Implementing digital initiatives and campaigns to strengthen a brando Manage, optimize and improve the performance of SEM and Paid Social.

Institutional/Corporate Sales o Establish short and long term objectives for the business, translate plans to results o Closely monitor, review and report business performance to ensure its growth and expansiono Understand client needs, develop and deliver products and services to address customer requirements o Responsible for building Profitable Revenue streams from New Accounts o Lead the Business Development activities and customise the service offerings and aggressively drive Go-to-Market initiativeso Manage a team to retail employees (corporate sales) and do monthly assessmento Develop and implement Marketing strategies that meets business growth and profit objectives. o Increase sales through consumer promotion, trade promotion and GiftingCustomer Relationship Managemento Owning and defining overall company CRM strategy, getting input and buy-in from senior stakeholderso Creating and leading the approach to loyalty and recognition, deepening relationships, building engagement, encouraging advocacy and maximizing retentiono Campaign operations. Steer practical execution of activity and campaigns across multiple channels (inc. email, SMS, in-app, push notifications) whether triggered, planned or ad hoc, working with retail stores pan Indiao Set KPIs and create clear, actionable reports to enable continuous improvement of effectiveness o Budgeting and forecastingBusiness Mentoro Ecommerceo Gift card - close loop

Corporate Sales and Ecommerceo Offering bouquet of products to various Corporates based on their requirementso Merchandising and product development based on category and target audienceo Alternative sales channel development for product saleso Tie-ups for cross promotiono Ecommerce sales through www.ddamas.co.inSales and Marketing - Gift Cards o Product planning, policies and procedureso Go to Market strategy and legal complianceso Process design, in-store training and implementation of Gift Card across 5 different verticals o Responsible for corporate, alternative sales channel tie-ups and social media activation for product penetration and recognitiono Accountable for Budgeting and cash flow managementRetail Process, Re-engineering and Retail Audito Process mapping, analysis and re-engineering of b2b and retail o Development of SOPs and controlso Critical evaluation of internal Controls, performing GAP analysis and suggest areas for improvement

Sales and Marketing - Gift Cards o Product planning, policies, and procedureso Go to Market strategy and legal complianceso Process design, in-store training and implementation of Gift Card across 5 different verticals o Responsible for corporate, alternative sales channel tie-ups and social media activation for product penetration and recognitiono Accountable for Budgeting and cash flow managementHas worked closely with brands such as Nakshatra, DDamas, Asmi and Sangini alognwith Gitanjali Lifestyle Ltd. (A luxury retail format that comprises multi categories ranging from jewellery and watches to perfumes & apparels)

Retail Process, Re-engineering and Retail Audito Process mapping, analysis and re-engineering of b2b and retail o Development of SOPs and controlso Critical evaluation of internal Controls, performing GAP analysis and suggest areas for improvement

- Process mapping and implementation of SAS BI

o Sales and Business Developmento Business and Sales planningo Driving sales through marketing campaigns, subscriptions and sponsorships o New Product Development, testing and roll out o Brand communication ATL and BTL and content development o Budgeting and costing for launch, research, marketing communication for every new and existing product category o Strategize marketing programs to promote the magazine amongst the key advertisers and subscribers through various promotional campaigns o Team building and motivation

- IT and eBusiness Project Management

• Client requirement understanding and generate a lucid creative and communication brief• Market evaluation of client’s product through research and extend crisp marketing solution• Update clients on current industry scenario, to make competitive analysis and online promotion strategies• Assisted senior professionals with the formulation of marketing and advertising strategies• Internally coordinate with various department for smooth delivery of the client’s requirement

Developing market especially to corporates for Xerox copier paper supplies