Proshanjit Dey
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Proshanjit Dey Email & Phone Number

Vice President - Corporate Strategy and Business Development at Aditya Birla Group
Location: Mumbai, Maharashtra, India 13 work roles 6 schools
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Role
Vice President - Corporate Strategy and Business Development
Location
Mumbai, Maharashtra, India
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Proshanjit Dey is listed as Vice President - Corporate Strategy and Business Development at Aditya Birla Group, a company with 75582 employees, based in Mumbai, Maharashtra, India. AeroLeads shows a matched LinkedIn profile for Proshanjit Dey.

Proshanjit Dey previously worked as Vice President - Marketing (Strategy & Innovation) at Aditya Birla Group and Co-Founder at Global Society For Digital Transformation. Proshanjit Dey holds Pgp Pro (Gen Management), Business Administration And Management, General from Ucla Anderson School Of Management.

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Aditya Birla Group

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About Proshanjit Dey

🌟 VP of Marketing (Strategy & Innovation) at Aditya Birla Group (ABG)🏢 Leading corporate Innovation strategy, marketing & go-to-market thinking for new innovation spaces across Ultratech Cement, Hindalco, Birla White/Estate, and Eternia, generating USD$45 billion in revenue.🔹 Experienced Marketing, Sales & Commercial LeaderOver 2+ decades in marketing & sales, branding, strategy & innovation, digital transformation, and business development across organizations like Nestle, Kellogg, Glanbia Perf. Nutrition & Dr. Reddy's handling commercial P&L roles, driving strategy & innovation and crafting business from 0-1 towards scale up phase (including working on strategic JV/M&As).🔹 Value CreatorPassionate about creating and delivering value for customers, stakeholders, and society. I firmly believe business is ‘Force for Good’ which essentially means businesses must make a conscious effort to positively impact the world through its practices and operations which includes:1. Environmental consciousness2. Social responsibility3. Company culture that means leading with purpose and implementing company culture from a place of leadership & empowerment🔹 Key Achievements1. Handled large category of Baby Foods ~$200 Mn through a phase with decade long de-growth & driving the $500 Mn Masterbrand opportunity for Kellogg in Asia Pacific. 2. Accelerated the portfolio thinking for Glanbia in India3. Launched 10 highly differentiated products and a robust pipeline of close to 20 products in nutrition and nutraceuticals, disrupting markets and crafting $40 Mn Nutraceutical Business in India from zero (with 0-1-10 approach) and spearheaded the JV Co with Nestle Health Sciences.4. Created India’s digital first CRM in 2012-13 which engaged key stakeholders in a one year program in partnership with Boston University with 98% completion rate, increase in face time from 30 secs to 30 mins delivering high double digit business growth. 🔹 Credentials & Expertise1. Certified Lean Six Sigma Black Belt.2. TEDx speaker and lifelong learner with multiple postgraduate diplomas in innovation, design thinking, and digital business transformation.3. Acknowledged amongst the top 50 Digital Leaders in the Country4. Marketing Meister Award by Herald Global (BARC)5. Golden AIM Award for excellence & leadership in Marketing by Dynergic Business Solutions🔹 Current Focus1. Driving new business ideas & innovation opportunities from strategy to market.2. Expanding Omnichannel focus with a strong (direct & indirect) cross-functional team approach.

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Aditya Birla Group
Aditya Birla Group
Vice President - Corporate Strategy and Business Development
Mumbai, MH, IN
Website
Employees
75582
AeroLeads page
13 roles

Proshanjit Dey work experience

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Vice President - Corporate Strategy And Business Development

Mumbai, MH, IN

Vice President - Marketing (Strategy & Innovation)

Current

Mumbai, Maharashtra, IN

Leading the ABG Corporate Strategy & Innovation for Ultratech Cement, Birla White, Birla Estates, Birla Pivot, Eternia & Hindalco, part of the Aditya Birla Group Conglomerate, generating revenue of USD$45 Bn. Accountable for taking new business ideas from strategy to market, including expanding & scaling eCommerce Channel with a strong direct and indirect.

Aug 2023 - Present

Marketing Head - Strategy & Innovation - India & Em Markets

Hyderabad, TS, IN

PD headed the Marketing, Nutrition & Nutraceuticals Business, India and Branded Markets at Dr Reddy's Ltd. He had been part of Dr. Reddy's strong foray into the nutrition business in India & EM Markets with launch of clinically proven and differentiated products across key opportunity spaces (Metabolic & GI, Woman and Kids Nutrition, Hospital, Immunity.

Mar 2023 - Aug 2023

Marketing Head - Nutrition Business, India, China, Russia, Latam, Se Asia And Africa

Hyderabad, TS, IN

Heading the Marketing function for Dr. Reddy's Nutrition Business, India and Branded Markets (China, Russia, LATAM, SE Asia and Africa) and leading a team of Category Leads, Insights & Research, Business Development & Strategy, ECommerce/Digital Marketing and Trade Marketing.

Dec 2019 - Feb 2023

Head Of Marketing, Glanbia (India & Saarc)

Kilkenny, Ireland, US

Lead the country marketing team with implementation of marketing strategies, goals and operational plans to maximise sales and product performance for the Glanbia Performance Nutrition range which includes brands like ON, Isopure,BSN. transitioning from Performance to Lifestyle Nutrition!Key Highlights:1. Launched ON Protein Shake (first in the Glanbia.

Jun 2019 - Dec 2019

Associate Director - Global Strategy & Innovation, Marketing (Asia Pacific Region)

Battle Creek, Michigan, US

This is a Global focused role which provides leadership in the development, growth and strengthening of the Kellogg’s Masterbrand (Cereal and Snacks) in emerging markets by delivering lead market breakthrough innovation with primary focus on kids growth and development.

Apr 2018 - Apr 2019

Marketing Manager - Premium Cereals, Wet Meals & Drinks, Toddler 2+ (Biscuits) & Nestum

Vevey, CH

Integral part of the core business team to define and execute LT Business Vision/ Objectives and Strategy for defining the Cereals road map - Organic Cereals (Kids & Toddlers), Biscuits for 2+, NESTUM repositioning and exploratory work on Wet Meals & Drinks:1. Responsible for marketing plans in line with business and financial objectives, including a).

Aug 2017 - Mar 2018

Marketing Manager - Infant Cereals

Vevey, CH

Responsible for approx. 200 mn USD Cereal power brands like CERELAC, NESTUM & SHISHU AAHAR. Integral part of the core business team to define and execute LT business vision/objectives and strategies for the category, responsible for marketing plans in line with business and financial objectives, including a) Establishing KPIs by brand b) Brand and.

Jan 2015 - Aug 2017

Manager - Scientific & Digital Initiatives, Nestle Nutrition (South Asia)

Vevey, CH

Was responsible for managing the digital, social media & scientific initiatives for Nestle Nutrition. Also, involved in creating a robust CRM program. Had created the first ever digital ecosystem known as Doctors Digital to connect mothers, doctors to improve healthcare and nutrition. Also, created partnership programs and customized engagement for various.

May 2013 - Dec 2014

Manager - Social & Digital Marketing (Global)

Vevey, CH

Worked closely with leading markets like India, Phillipines, China, Mexico, Brazil and Germany to launch the responsive and mobile optimised NNI website launch alongwith KOL management integration in LUPA (CRM for HCPs). This apart, I also was fortunate to have got the opportunity to initiate social listening for the 4 verticals - Infant Nutrition.

Sep 2012 - Apr 2013

Nutrition Executive (So), Area Manager & Regional Manager

Vevey, CH

1. Managed field operations from Shillong HQ (Meghalaya) in 2004, then North Bengal (Coochbehar HQ), Bhutan, and Jalpaiguri, followed by Guwahati HQ. Launched NESTUM stage 3, CERELAC stage 4, and NAN (Premium Infant Formula). Led the robust CRM project for HCPs (Medical Delegate Management System - MDMS) for the North East & North Bengal region.2. Led a.

Jun 2004 - Aug 2012

Executive Health Care Products

Mumbai, IN

Handled speciality products like Libotryp, Tryptomer, Viscodyne (entire range of cough syrups) and launched the first brand for neurological disorders in India called MethyCobal (collaboration with Eisai Japan). and PRORAB (is a drug used in the treatment of stomach ulcers, Gastroesophageal reflux disease (GERD) and other acidity related disorders.

Jan 2003 - May 2004
Team & coworkers

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6 education records

Proshanjit Dey education

Pgp Pro (Gen Management), Business Administration And Management, General

Ucla Anderson School Of Management

Executive Mba, Marketing And Sales

Indian Institute Of Management, Calcutta

Bsc (Chemistry) Hons., Chemistry, Physics, Mathematics

St. Edmund'S College

Post Graduate Diploma In Innovation & Design Thinking (Pgdid) - Sponsored By Kellogg, Innovation & Design Thinking In Collaboration With Mit, Tuck & Columbia Business School

Emeritus

Post Graduate Diploma In Digital Business (Pgddb), Digital Communication And Media/Multimedia In Collaboration With Mit Sloan & Colombia Business Schl

Emeritus

Master Of Business Administration - Mba, Business Administration And Management, General

Deakin University
FAQ

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Quick answers generated from the profile data available on this page.

What company does Proshanjit Dey work for?

Proshanjit Dey works for Aditya Birla Group.

What is Proshanjit Dey's role at Aditya Birla Group?

Proshanjit Dey is listed as Vice President - Corporate Strategy and Business Development at Aditya Birla Group.

Where is Proshanjit Dey based?

Proshanjit Dey is based in Mumbai, Maharashtra, India while working with Aditya Birla Group.

What companies has Proshanjit Dey worked for?

Proshanjit Dey has worked for Aditya Birla Group, Global Society For Digital Transformation, Dr. Reddy'S Laboratories, Glanbia Performance Nutrition (Gpn), and Kellogg Company.

Who are Proshanjit Dey's colleagues at Aditya Birla Group?

Proshanjit Dey's colleagues at Aditya Birla Group include Swarup Chavan, Nandish Mishra, Vinod Birla, Srinivas Nag, and Praveen Ap.

How can I contact Proshanjit Dey?

You can use AeroLeads to view verified contact signals for Proshanjit Dey at Aditya Birla Group, including work email, phone, and LinkedIn data when available.

What schools did Proshanjit Dey attend?

Proshanjit Dey holds Pgp Pro (Gen Management), Business Administration And Management, General from Ucla Anderson School Of Management.

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