We make sure our clients achieve unlimited growth, personal freedom, and unparalleled brand loyalty by ensuring your brand works for you, not against you.

Style strategist Lee Heyward helps clients create an edge to grow their sales and get more clients. Lee believes that when you up-level your image, you confidently close every sale, stand proudly on stage, and achieve the results you desire. Her real-world approach demonstrates that up-leveling your image isn’t about creating a perfect package; it’s about tapping into what makes you the best version of yourself for both you and your clients. 
At a young age, Lee discovered the importance image plays in your success. When her best friend entered a new school in fourth grade, she put together all the outfits she should wear in order to nail a “cool kid” first impression.As a sales representative for an equestrian footwear and apparel company, Lee quickly learned that the way you package what you sell is key in order to get the result you’re after. In 2007, she launched her company to help entrepreneurs discover how easy it can be to increase their bottom line simply by changing their clothes.She recently released her new book, Strategically Suited: Your Secret Edge to Grow Sales and Get New Clients. She is also the author of her first book, Simply Effortless Style: A Real Woman’s Guide to Making Style Easy and Fun.

I had the amazing opportunity to sell equestrian footwear and apparel to tack stores in the state of Florida. As an avid rider it was right up my alley. After a family move I switched careers and began following my passion as a wardrobe consultant.