Digital Manager
CurrentSince 2018, I have been leading the Digital Business Unit at PittaRosso, managing eCommerce, digital transformation, and omnichannel strategies. My role involves overseeing internal teams, external partners, and strategic suppliers, ensuring flexibility and agility in adapting to evolving business contexts.Key Responsibilities- Project Management: Supervised large-scale projects with technology partners, media agencies, and operational teams, focusing on timelines, budgets, and strategic goals.- eCommerce Leadership: Launched a Shopify Plus headless store in 2020, introducing innovative solutions for seamless integration between physical and digital channels.- Omnichannel Optimization: Implemented advanced systems like Order Management Systems (OMS) to streamline workflows across online and retail networks.- Customer Data Platform (CDP): Since 2023, spearheaded the unification of customer data across online and offline channels, enhancing personalization and profiling.- Media Strategy: Managed a media advertising budget exceeding €1M, focusing on awareness, engagement, and conversion through data-driven planning.- AI Innovation: Introduced AI-driven solutions to optimize processes and improve team efficiency.Team Leadership: Directed a team of 6 FTE, 3 customer care specialists, and indirectly managed 8 FTE in eCommerce logistics.Key Achievements- eCommerce Growth: Increased the online channel’s contribution on total business.- Omnichannel Integration: Enhanced workflows and the customer experience through projects like OMS and CDP.- Media Performance: Improved ROAS and achieved strategic objectives with optimized campaigns.ApproachMy experience at PittaRosso has honed my ability to manage complex projects, balancing strategic vision with operational precision. By fostering collaboration among teams, suppliers, and partners, I drive innovation and deliver measurable results.
