Administer the Dealer Digital Advertising Program through dealer enrollment, lead gen capture, innovative advertising resources and overall program measurement and ROI tracking.Conceptualize and implement a diverse range dealer advertising resources, working closely with internal marketing teams to ensure campaign continuity and execution throughout the customer journey.Report out to the organization on Dealer Digital Program results, status, etc. on an established frequency.Understand the current dealer network environment, needs and opportunities to increase dealer participation in Harley-Davidson digital marketing initiatives.Manage the marketing agency of record to ensure all dealer digital assets are provided in a timely fashion, lead gen reporting is provided regularly, and resources are being used optimally.Monitor and develop lead gen channels to increase leads and conversion at the dealer level while ensuring the appropriate channel mix of lead gen resources.Integrate dealer digital initiatives with internal CDP resources to improve targeted effectiveness of new and existing customer audiences, pre & post-purchase communications, and overall quality of leads generated.Work cross-departmentally to help establish & execute effective new model year and carry over marketing campaigns.Lead the rollout and execution of strategic dealer digital advertising and marketing campaigns (Dealer Co-op, Advertising Match, Etc.)Research, propose, and execute initiatives and programs that expand impact, create innovative ways for the target audiences to engage with the H-D community, and generate interest and participation in motorcycling for current and future customers.

We're a high-velocity SaaS company on a mission to revolutionize the B2B landscape. Our game-changing platform is shattering industry norms, and we’re not slowing down anytime soon. Now, we're searching for an exceptional Lead Generation Expert who can take us to the stratosphere and beyond. Picture this: you're the maestro conducting an orchestra of data-driven strategies, leading us to untapped opportunities and igniting explosive growth. Your mission, should you choose to accept it, is to navigate the dynamic terrain of the B2B SaaS market and leave no stone unturned in your quest for high-quality leads. What’s in your toolkit?Deep expertise in B2B lead generation, with a proven track record of fueling sales pipelines in the SaaS arena.A savvy understanding of customer needs and market dynamics, backed by superior analytical skills.A knack for crafting compelling campaigns that not only captivate but convert.Mastery in leveraging modern marketing tools and platforms, SEO, social media, email marketing, content marketing, and beyond.Unstoppable tenacity. You eat challenges for breakfast and see every obstacle as an opportunity to excel.Entrepreneurial spirit and a mindset wired for growth.