Lead overall user experience improvement for personal insurance department1.Initiate user experience inception across the organization, organize 2 sharing sessions with the whole team and leadership to share user experience basic and user experience design guideline2.Establish user experience principles and design guideline from scratch, including 3 insurance user experience design principles, 5 basic element specifications and 14 UI control specifications, which improving design output… Show more Lead overall user experience improvement for personal insurance department1.Initiate user experience inception across the organization, organize 2 sharing sessions with the whole team and leadership to share user experience basic and user experience design guideline2.Establish user experience principles and design guideline from scratch, including 3 insurance user experience design principles, 5 basic element specifications and 14 UI control specifications, which improving design output efficiency by nearly 20 times, It was applied to 9 product R&D projects, and greatly reduced the communication cost between teams and improve product implementation quality.3.Establish data metric system for digital marketing campaign and customer service with the mindset of data driven methodology to improve user experience and campaign ROI. Show less

Lead to a team of 5, responsible for the interaction design of web and mobile application1. Core mobile application functions: home page, credit granting and top-up, borrowing money, increasing the completion rate of credit granting by 16.8%, reducing the customer acquisition cost of credit granters by 27.9% and reducing the customer acquisition cost of borrowers by 11.7%.2. Business process of each product line, including redesigning credit top-up page to increase click-through-rate by… Show more Lead to a team of 5, responsible for the interaction design of web and mobile application1. Core mobile application functions: home page, credit granting and top-up, borrowing money, increasing the completion rate of credit granting by 16.8%, reducing the customer acquisition cost of credit granters by 27.9% and reducing the customer acquisition cost of borrowers by 11.7%.2. Business process of each product line, including redesigning credit top-up page to increase click-through-rate by 1.7% and credit top-up amount by 15.2%3. design principles, components and specifications4. Continuous optimization of fundamental user experience, established an application walk-through and problem fixing mechanism with a total of more than 100 problems fixed, and 3 basic user experience specifications were refined. Show less

Responsible for user experience design of Meituan Maicai application (online grocery), highlights including1. Membership program: strategic project to increase frequency and average order amounta) initiate the application of 3 analysis methodologies and 15 design strategies to guide the direction of subsequent optimization.b) Propose three quantitative analysis metric to guide design decisions.c) Initiate 2 strategies of membership activation to increase the activation rate of… Show more Responsible for user experience design of Meituan Maicai application (online grocery), highlights including1. Membership program: strategic project to increase frequency and average order amounta) initiate the application of 3 analysis methodologies and 15 design strategies to guide the direction of subsequent optimization.b) Propose three quantitative analysis metric to guide design decisions.c) Initiate 2 strategies of membership activation to increase the activation rate of the current day by 12.7%.d) Establish data metric methodology for member penetration speed/rate, propose design strategy and increase the penetration rate within 7 days after first order by 7.5%.2. Home page: traffic distribution hub of digital application, support redesign project to increase purchase amount per thousand visits by 0.7%.3. Category list page redesign: main transactions scenario. 4. Establish data metric system and data analysis to guide design decision: establish user gluttering analysis based on RFM model, propose 13 groups of customers to guide differentiated operation strategies. Show less

1. Build up team from a single function visual design team into a comprehensive team covering 5 functions (solution design, product manager, data analysis, interaction design and visual design).a) setup role responsibility and performance goals b) define workflow and delivery standardsc) hold knowledge sharing session within the teamd) coach talented team member for function leadership2. Establish user behavior data collection standard and infrastructure for consumer facing… Show more 1. Build up team from a single function visual design team into a comprehensive team covering 5 functions (solution design, product manager, data analysis, interaction design and visual design).a) setup role responsibility and performance goals b) define workflow and delivery standardsc) hold knowledge sharing session within the teamd) coach talented team member for function leadership2. Establish user behavior data collection standard and infrastructure for consumer facing application, initiate data-driven methodology to support design decision3. lead 2 major update（v5.0，v6.0）of a loan APPa) redesigning the user experience of home page and the application process for both secure and unsecure loan, the design quality has been improved from both visual style and animation.b) propose the concept design of "loan application status card" in v5.0, which finally increased the conversion of existing application scenarios for online loan product by 13.7%, and reduced calls for consultation on repayment amount by 85%. This design form is imitated by competing products;c) propose the concept design of "conversational application" to increase the conversion rate by 2.5% on credit authorization and card binding. The new interaction model support the company's new loans of 490 billion in 2019.d) bring the design results into design specifications including 2 categories and 22 dimensionse) define an internal standardized front-end component library together with the R&D team.4. Responsible for the product design, demand analysis and part of the R&D management of the sales management platform. a) led 2 major product upgrades and the development front-end component libraryb) unified the data definition of all the company's product sales nodes, designed dimensional modeling of 2 products, 4 dimensions, and 29 indicatorsc) improve the data timeliness from T+1 to T+15mind) saves 10 man-days per month for manual data reporting Show less

Responsible for interaction design, visual design, and demand communication of golf APP1. As the first designer in the team, design the consumer facing golf APP from 0 to 1, including mobile scoring, betting games, data display and achievement system.2. Use skeuomorphic golf balls, real hitting sound and hitting animation as the effect of the start button, which create a the vivid context of golf3. The concept design of radar chart reflecting the technical level of the player from… Show more Responsible for interaction design, visual design, and demand communication of golf APP1. As the first designer in the team, design the consumer facing golf APP from 0 to 1, including mobile scoring, betting games, data display and achievement system.2. Use skeuomorphic golf balls, real hitting sound and hitting animation as the effect of the start button, which create a the vivid context of golf3. The concept design of radar chart reflecting the technical level of the player from par three, par four and par five holes in a cool way. Show less

Responsible for interactive design of Q&A community, personal homepage, traveler column and H5 mobile website1. Question and Answer Community: responsible for the design revision of the project. In the year of launch, more than 250,000 users asked questions and more than 630,000 travel problems were solved, and questions answered per user increased by 30+%.2. KOL traveler column: mainly used by SEM, a) on the one hand, it will increase the community influence and pride of KOL;… Show more Responsible for interactive design of Q&A community, personal homepage, traveler column and H5 mobile website1. Question and Answer Community: responsible for the design revision of the project. In the year of launch, more than 250,000 users asked questions and more than 630,000 travel problems were solved, and questions answered per user increased by 30+%.2. KOL traveler column: mainly used by SEM, a) on the one hand, it will increase the community influence and pride of KOL; b) on the other hand, high-quality content will also increase community activation rate and attract new users to join Show less

1. Responsible for the interaction + visual design of the insurance core system company projectsa) core system of American insurance company: interview and research to understand user habits, organize usability tests to verify the feasibility of the design, prepare high-fidelity demos of products for demonstration, and help the company successfully win orders.b) user experience design guide for the core system of swiss insurance company: define user experience guidelines and design… Show more 1. Responsible for the interaction + visual design of the insurance core system company projectsa) core system of American insurance company: interview and research to understand user habits, organize usability tests to verify the feasibility of the design, prepare high-fidelity demos of products for demonstration, and help the company successfully win orders.b) user experience design guide for the core system of swiss insurance company: define user experience guidelines and design specifications through three levels of standardization: information structure, interactive controls, and visual presentation.2. Responsible for demand analysis, interaction + visual design of the domestic insurance sales system3. Responsible for optimizing the interaction design of the product definition engine of the insurance core system.a) collect the company's internal research and market research to support design product solutions b) define product from 3 levels: risk package, insurance type, and riskc) definition 3 key elements for the 3 levels: insurance limit, premium rate and mutual exclusion Show less