Prottay Abedin Email & Phone Number

Guangzhou, Guangdong Province, Cn

Dhaka, Bd

• People Management : Led and mentored a multi-layered team of 400+ users improving productivity and reduced business expenses by 12%.• Merchant Stock Supervision : Managed merchants and boosted inventory by 21% over 6 months through execution of targeted strategic offers.• Training & Development : Recruited and trained new merchants to expand market reach while ensuring consistent surplus product availability for users.• Sales Support : Implemented conditional same-day unban services for merchants and distributors, resulting in sales regulation.• User Activation : Tracked user data usage and formulate strategies to reduce user churn by 4%.• Workflow Optimization : Developed and implemented efficient workflows, enhancing team productivity and reducing operational bottlenecks.

Japan Tobacco International (JTI) is a globally recognized leading tobacco product manufacturer and a Global Top Employer. Key Achievements : • Increased sales by 27% by proper execution of sales campaign and field force management.• Designed logical Route to Market practices for better business cost management saving 17% of operational cost.Responsibilities :• Responsible for Coverage implementation, Productivity KPI maintenance and building hygienic work environment.• Brand and SKU wise Sales driver.• Responsible for overseeing POSM Merchandising and Trade Program Executions.• Responsible for route to market development based on regular and emerging market trends with competitor analysis, consumer behavior and field force evaluation. • Responsible for monitoring and developing Field Sales Force.• Responsible for developing 'One Team' mindset and workplace culture.• Responsible for ensuring proper stock management.• Responsible for capability development, man power retention and recruitment• Responsible for utilizing Brand Promoters/Associates in uplifting Sales trend.

Dhaka, Bangladesh

Transcom Beverage Ltd (TBL) is the exclusive PepsiCo Franchisee for Bangladesh. Ensuring my inclusion to their newly developed 'Step Up Program' for Sales, I am responsible for managing sales activities of a Territory.• Territory Management : Responsible for managing a team of sixty people for a respective territory, including sales projection, value delivery and 44% increased revenue generation.• Sales Generator : Responsible for active territory activities including ensuring Primary and Secondary sales resulting in 100% sales achievement in consecutive months.• Trade Activation : Responsible for trade execution and brand awareness creation with strategic campaign activation.• Business Development : Responsible for Data Analysis, Benefits Negotiation and query handling to develop business and revenue generation.

Bangladesh

• Conducted training of Brand promoters• Sales and Distribution training under Territory Officer• Sales growth and projection analysis of a Territory• Supervision of distribution house activities• Brand activation and Project Execution of tobacco brands• Trade and Retail communication through frequent market visits• Brand visibility and scope analysis with brand materials

Dhaka, Bangladesh

Antopolis, one of the top Marketing Agencies has provided me opportunity to work with country's top brands. Content creation, campaign plan, media plan and digital advertising has been the core responsibilities I have come around while working within the agency. All these experiences helped me with better analytical thinking ability, positive execution and increased intrapersonal communication skills.