Mark Proulx Email & Phone Number

Summit, NJ, US

Skillman, New Jersey, US

Skillman, New Jersey, US

New Brunswick, NJ, US

• Formalized and leads efforts to establish policies that mitigate ethical and reputational risks pertaining to collection and use of consumer data for ad targeting.
• Sets priorities and strategic roadmap to mitigate digital media exposure to fraudulent ad traffic and unsafe content. Generates savings of $3MM - $3.5MM globally per year.
• Serves as an industry thought leader for brand safety and data privacy. Represents J&J in external advocacy groups, Association of National Advertisers and World Federation of Advertisers, to advance shared interests.
• Coordinates concerns and suggestions with regional leaders and presents a unified vision to strategic platform partners on where brand safety capabilities need to be further developed.
• Acts as Marketing representative within Privacy and Regulatory functions in order to effectively track and prioritize digital safety and data policy issues with business implications.

New York, NY, US

• Identified opportunities to initiate client relationships in a trial period and transition to paid agreements. 90% conversion rate and generated over $5 million in revenue in 2017
• Through the use of proprietary Agency and Advertiser client data, developed a cost-benefit analysis that clearly outlined the value of increased product adoption to publisher clients. Resulted in 50% increase in revenue.
• Regularly established relationships with Director, VP and C-Suite executives to ensure continued partnership and comprehension of product suite.

Washington, DC, US

• Functioned as the point of integration for cross-departmental projects. Ensured the flawless execution of new digital advertising solutions and team members had ownership of workflow changes.
• Defined and optimized the workflow to produce custom ad products.
• Collaborated with Sales, Editorial, Marketing, Design and Engineering teams in the creation and delivery of new ad products and sponsored content opportunities.
• Primary contact and consultant for content amplification partnership.

Washington, DC, US

• Implemented and managed custom advertising campaigns across all digital platforms for the Global sales team.
• Served as the point of contact for external ad tech vendors.
• Heavy focus on cross-platform digital solutions including mobile, tablet, native, video and social platforms to support growing mobile audience.
• Managed social channels for WP's branded content studio.

Washington, DC, US

• Maintained responsibilities as a Client Services Manager while collaborating on product strategic initiatives.
• Lead the training and mentoring of new Client Services Manager. Facilitated smooth transitions and getting new hires up to speed.
• Worked with highest revenue generating sales rep. Knowledge of business and work ethic cited as key criteria.

Washington, DC, US

• Implemented and managed all contracts for advertising campaigns running on Washingtonpost.com and Slate.com with high level of accuracy.
• Worked with high revenue generating Sales Representative's, to provide a high level of customer service to clients, ensuring all campaigns are executed properly and to the full contractual value.
• Responsible for the management of all international accounts, working with a variety of organizations from different parts of the world.
• Managed affiliate website, China Watch, responsible for publishing new content, growing web traffic, and developing a strong relationship between China Daily and The Washington Post.
• Trafficked various ad products through DoubleClick server and ensure it meets all contractual requirements.
• Internal point of contact for clients to internal departments, ranging from design, accounting and ad operations.

Washington, DC, US

• Responsible for the service and profitable growth of over 400 clients. In a challenging market place, revenue trend was up 5% year over year. Achieved 200% of goal in first quarter of employment and first place in.
• Directly responsible for working closely with clients to understand their unique needs and requirements and facilitate those needs across departmental lines to the products team, coordinating a better product offering.
• Designed ads in a variety of mediums that included both print and online. Demonstrated an understanding of the power of social networking tools and conveyed that benefit to clients. Routinely received feedback from.

Bachelor Of Science, Marketing/Marketing Management, General

International Study