David Prout Email & Phone Number

Abergavenny, Wales, United Kingdom

Chepstow, Monmouthshire, United Kingdom

Key responsibilities include • Management of strategic marketing activities for bifold and sliding doors which equates to half of the company’s profitability.• Accountable for: product strategies; market trend and competitor analysis; profitability; customer feedback/analytics; product portfolio brand management (positioning/research/development); price positioning; reporting; insights and decision making.• Innovation management from concept through to delivery – including research; new product development, internal and external trials.; existing product modifications and improvements.• Nurture relationships with internal/external stakeholders to ensure project delivery and key commercial maximisation • Manage the full HR responsibilities for two Product Market Managers.Achievements: Introduced a new colour range into the company to improve operational efficiency. Implemented a new product development process. Strong performer responsible for a product portfolio equating to half of the company revenue and profit. Realigned internal structure to reflect product groups and strategic focus

Chepstow

• Led marketing activity for the window, door and curtain wall systems for the trade and residential channel.• Devised and implemented the marketing plan and price points for the channel against both market and customer drivers. • Supported the Marketing Communication Manager to develop and implement communications tactics for the channel.• Worked in partnership with key internal/external stakeholders to deliver the agreed products launches• Managed, monitored and analysed existing product life cycle for productivity, sales, profitability and ROI for the channel• Implemented effective tools and processes to support the Sales Team for new and existing products.• Analysed market trends, regulations and standards to identify new products/product modifications and maximise opportunities. • Oversaw the implementation of new product launches to both internal and external stakeholders.• Managed the product portfolio brand hierarchy.• Carried out qualitative and quantitative research with customers and in the market place to maximise innovation potential.Achievements: Successfully launched the Lumina F82 bifold door. Managed the full lifecycle for a portfolio of products. Supported and engaged with AluK Group developing joint initiatives across other Business Units. Developed and implemented communications plans with internal and external stakeholders.

Bristol, United Kingdom

Freelance outsource marketer and business development manager worked with business owners to define strategy set objectives and implement tactics. • Set up and launched own business providing consultancy to existing businesses and budding entrepreneurs across all industries. • Contracted to the Somerset Business Development Agency as a Regional Growth Network Advisor.• Worked closely with the Job Centre as a New Enterprise Allowance Scheme Advisor (Bridgewater, Wells and Frome). • Supported benefit claimants to explore and fulfil self-employment and/or business start-up opportunities. • Provided professional advice on marketing, business plans, funding, strategic planning and implementation, product development and communication strategies to start-ups and SME.Achievements: Networked extensively throughout the South West and secured new Regional Growth Network cases. Supported SMEs to launch successful and profitable businesses through tailored strategic marketing strategies. Took on private clients and supported established businesses to expand and grow.

Developed commercial strategies to gain new clients and maximise profitability from adding additional services.

Bristol, United Kingdom

• Successfully managed all brand development activity for the Japanese-owned large format printing machine manufacturer in India.• Represented the company at all major Indian industry trade shows, events and exhibitions; coordinated and implemented marketing strategy; gathered client/market intelligence; identified developments; carried out analytics and feedback sessions. • Key accountabilities: the management and implementation of the marketing plan; budget; communications; channel analysis on/offline; promotions; CRM campaigns for both brand and products; external creative, media and PR agency relationships and appointments; cross-functional domestic and international stakeholder management. Achievements: Conducted qualitative and quantitative research of the Indian market and identified new segments. Created a pull strategy to reach newly identified corporate brand segment in India.

National Role

12-month contract postilion with Arnold Jones Associates who are a creative design and marketing commutations agency, who specialise in Construction, Defense, Precision engineering and Education sectors.• Provided professional insight and vision to the two business directors/owners helping them to build their creative design agency. • Managed a portfolio of construction industry accounts, responsible for client acquisition and retention; auditing client’s existing marketing strategy and collateral to ensure it was futureproofed and reflected their brand. Created new/revised marketing strategies and tactical communication plans with clients. Liaised with clients and design studio to develop and fulfil marketing materials.Achievements: Maximised product campaigns exceeding client brief, achieving maximum exposure and return on investment. Worked closely with the business directors on planning and marketing strategies adding value to their business.

National

Marketing Manager- July 2010-November 2012• Member of the management team responsible for delivering strategic and tactical marketing activities for the UK and Eire. • Accountable for: marketing budget and forecasting; management of the Fermacell brand, values, identity, and development; appointment and management of relationships with external creative and PR agencies; product life cycle management and new product development; liaison with sales and technical managers to implement marketing strategies; development and coordination of presence at selected trade exhibitions.Achievements, CIMCMG Awards 2011 shortlisted, Implementation and management of the introduction of Fermacell to B&Q, Launch of “the real alternative to Plasterboard” campaign Area Sales Manager- October 2008 to July 2010• Project specification attainment with Main Contractors & Architects• Responsible for the management of sales revenue • Responsible for product promotion and training with Distributors & Contractors

United Kingdom

My own business as an online distributor of TapeTech tools.Started the business after being made redundant from TapeTech during U.S recessionGrew the business from a standing start to eventual sale to leading UK tool distributorGained valuable experience in running a business and the challenges (Tax & regulatory requirements), negotiation, sales, marketing, cost and profit.

Uk And Eire

• Responsible for the management of all business activities of TapeTech in the UK and Ireland• Fully responsible for managing the distribution chain and strategy, for the two brands of taping tools produced by TapeTech• Management and maximisation of sales yield from distributors • Implementation and management of marketing activities both at market and distributor level• Management of overhead budget and sales revenue• Direct sales to end users back selling to distributors • Utilisation of distributors databases to sell tools on their behalf.• Management of distribution strategy and chain• Identification of and negotiation with new distributors

Technical and Training Center Manager July 2004 - Aug 2006Product manager - March 2002 - July 2004Technical Sales Representative - March 1998 - March 2004Technical and Training Centre Manager Jul 2004-August 2006• Full responsibility for running the centre• Supervision and management of a team of three • Overseeing product development testing, building test rigs and monitoring results to ensure achievement of high quality required• Delivering a spectrum of courses on installation and understanding of materials and customer base• Managing department budget, making decisions concerning spend and revenue• Studying throughout this period (in my own time) to achieve the Chartered Institute of Marketing DiplomaProduct Manager (Finishing Products) Mar 2002-Jul 2004• Responsible for the overall marketing of the jointing compounds product range, including jointing materials, plasters, adhesives, tools and aluminium profiles for the UK• Maximising development and profitability through the management of the marketing mix• Studying throughout this period (in my own time) to achieve Chartered Institute of Marketing CertificateAchievements, Launching 2 successful products and a Joint Compounds campaign. Dealing with product recall professionally with minimum impact to future sales.Technical Sales Representative Mar 1998-Mar 2002• Responsible for sales and specification of systems including training, demonstrating and technical guidance• Covering Essex, Hertfordshire and Bedfordshire, promoting sales to small builders, architects, main and sub-contractors, house builders and builders merchants (up to £1.5m accounts)

Postgraduate Diploma, Marketing

CIM Level 7 Postgraduate diploma obtained via The Professional Academy and Cambridge Marketing College. Industry-leading professional.

Diploma In Marketing

Certificate In Marketing

Education record