Sudharshan P.R. Email & Phone Number

Pune Area, India

I partner with Hydraulics Business Leadership in North America, leveraging analytics to provide actionable insights through detailed interactive dashboards in PowerBI and Tableau highlighting customer-price-product performance

Scarsdale, New York

I work towards helping clients address their strategic needs in their marketing function, specifically related to messaging optimization, message testing, concept (product profile) testing, brand recognition and shopper behavior, early stage advertising. At Disruptyx, we leverage the power of decision heuristics in all our applications that has been proven and welcomed by our clients in fulfilling their needs. We work with the top pharma companies across major therapeutic and disease areas such as oncology, diabetes, CV, RA, COPD, viral diseases, hematology and pain management.We also work with clients in other industries like wellness and well-being, weight loss, finance and more.

•Performed a needs-based segmentation study (US and EU) for a leading medical device manufacturer. Worked in a team to determine the optimum segmentation solution, obtain the market potential of each segment and measure the customer’s willingness to pay for every benefit. Study findings enabled the client to target users of energy based surgical devices•Worked on multiple needs gap and segmentation studies for a leading consumer goods company spanning over-the-counter (OTC) brands of allergy medication (US – Needs Gap), body and head pain (Germany – Needs Gap & Segmentation) Results helped the client identify opportunities for improvement in a crowded market. Segmentation helped personify targets and tailor marketing programs accordingly•Contributed on all phases of research on a US study designed to determine the optimum price increase that could be charged for a particular brand of Atherectomy Catheter. Results enabled the client to increase price by an optimum level without losing share•Worked on multiple other engagements which included Segmentation, Product Development, Strategy Optimization, Positioning, Pricing and Value Proposition. •Served as a mentor to junior team members, leading and guiding them through a quick onboarding process to train them on various project tasks to ensure a streamlined delivery process across geographies.

A Specialty Chemicals company manufacturing products for the Personal Care Market.; • Conducted competitive studies using secondary data on products and sales strategies of key competitors and establish performance metrics for sales team for revising shot-term and long-term targets•Collaborated with marketing and operations divisions to identify industrial trends, plan and develop new products and keep up-to-date with industry innovations to constantly improvise product portfolio strategies•Observed and documented the production process and authored manuals, technical reports and SOP’s for all product lines to streamline operations and for effective utilization in management and quality audits

Analyzed industrial databases for corporations across life sciences and consulting sector, helped in building relationships and promoting the new academic programs offered by Carnegie Mellon

A Medical Device start-up specializing in minimally invasive surgical proceduresMarketing and Business Development Intern•Analyzed niche markets such as orthopedics – spine, knee utilizing Frost & Sullivan and other technical reports. Enabled the firm to evaluate opportunities in the Minimally Invasive Surgical platform space•Performed competitive analysis, identified opportunities using secondary data for better market penetration, and tracked competitor market position for determining the time to enter target markets •Developed and presented a corporate level strategic business plan that involved financial due diligence. Plan was used by the CEO for raising $1mn Series A funding

Msbtm, Biotechnology Management

Master Of Science, Biotechnology And Management

An interdisciplinary program integrating graduate coursework in core business functions from Tepper School of Business, and regulatory.

Bachelor Of Technology, Biotechnology