Pru Smith Email & Phone Number

Mayfair, London

Filleigh, Devon

Headhunted into role through client relationship with Directors and Head of PR department.Relationship building with journalists and stylists as a brand ambassador for Boodles to achieve optimum press coverage.Management of press coverage for presentation to Directors.Writing press releases for both national and international publications.Diplomacy and effective management of internal conflicts, with sometimes difficult personalities, to achieve a smooth running department and impressive editorial results.Organisation of all photo shoots - liaising with nine stores to borrow stock, manage security, logistics and insurance with jewellery sometimes in excess of two million pounds.Prioritise an often demanding workload, both as a department and as an individual.Team player - offer to take on jobs that are out of my remit to aid colleagues e.g. holiday cover for Director's PA.

Senior member of a specialised team of luxury brand consultants, developing and implementing strategic proposals and creative work.Sole management and first point of contact for the agency's largest and most prestigious account (Boodles) as well as several other smaller clients (Guards Polo Club and Holts Academy).Building strong and close relationships with clients and becoming a trusted advisor.Advising on client needs with specific client knowledge - strategic direction, implementing all elements of brand communication, including advertising campaigns, brochures, packaging, events, sponsorship, POS and brand affiliations.Management of redesign, rebuild and launch of a new Boodles website with resulting daily content updates.Management of creative team to ensure that client demands were met and exceeded.

Sole management of planning, researching, budgeting, organising and running of numerous bespoke special events for up to 1,800 guests within Sotheby's New Bond Street galleries.Management of all regional events i.e. house sales running over several days with multiple parties.Development and creation of concepts and proposals designed to meet and exceed the needs of sponsorship partners such as Citigroup and UBS as well as the Department Heads within Sothebys.Briefing and management of in-house design team on creative concepts including invitations, menus and any overall theming of events.

Building and maintaining relationships with both existing clients and new business.Attending networking events as a brand ambassador to raise brand awareness as well as develop new relationships.‘Cold calling' to arrange sales presentations.Presenting Links of London products to a variety of large companies including CBRE and Hays Legal.Account management of client database with a focus on business development.Involvement in product development including bespoke commissions.Responsible for achieving both team and individual sales targets.

Supportive key role for events including The Gold Cup Polo at Cowdray Park, Goodwood Festival of Speed and Chelsea Flower Show.Management of Veuve Clicquot's events budget.Arranging press, client and celebrity visits to Veuve Clicquot Mansion in Reims.Liaising with both wine journalists, ‘social' Public Relations consultants, media and often pushy paparazzi.Involvement with all UK marketing decisions to enable Veuve Clicquot to dominate the social summer season.

Ba Hons, English & History Of Art

Education record

Ba Honours, History Of Art; English Studies

Education record

English Literature, Business Studies and Classical Civilisation; all ‘C' and above

Education record